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2017 Official Visitors Guide Advertising


Key Reasons to promote your business in the 2017 Santa Fe Visitors Guide:
  • 72% of visitors to Santa Fe used the Visitors Guide for decision making when planning their trips last year
  • More than 1,000,000 readers will see your ad
  • 80% plan on visiting art galleries
  • 93% plan to shop
  • 95% will dine out
  • 51% will take a trip to Taos
  • Nearly 100% will need a place to stay
  • 74% of visitors will see your ad on SantaFe.org
Now is the opportunity to get the word out about your business to potential visitors. View the 2017 Santa Fe Visitors Guide Media Kit for rates and more information.



santafe.org Advertising


Why You'll Want to Advertise Your Santa Fe Business on SantaFe.org
  • SantaFe.org is the official Travel & Tourism website for Santa Fe, New Mexico, owned by TOURISM Santa Fe.
  • SantaFe.org has ranked #1 or #2 on Google for "Santa Fe" for 15 years.
  • Extremely High Traffic - over 4 million hits in the past year.
  • Your ad links directly to your website. The number of click-throughs to your website are emailed to you at the beginning of each month.
  • SantaFe.org sends 2 major e-blasts each month, inviting thousands of potential visitors back to SantaFe.org for events, promotions & more info. So traffic to the website continues to climb.
  • SantaFe.org is updated with new content regularly keeping it fresh.
  • The Free "Santa Fe Guide" can be ordered or viewed online through the website — a very popular requestǃ
  • SantaFe.org partners with other organizations such as the museums, the Santa Fean, the Lensic and events on sharing news and content.
  • Hotel lodging can be searched and booked through the website booking portal.
  • SantaFe.org can be easily viewed on all mobile devices.
  • All tourism related businesses are represented equally through FREE listings which include a photo, business description, contact info, and a Google map. These listings are controlled directly by the businesses. This means that businesses can change copy & photo anytime and can offer specials that are called up on the Special section of the site.

SantaFe.org is the most comprehensive, highest ranking website for Santa Fe Information

DISPLAY & BANNER ADS

These colorful ads link directly to your website and have very high click through responses. Because the purpose of the site is to promote tourism in Santa Fe, there are guidelines for the content as well as the specs of the ads.

RATES (per month)

High Profile Top Ten Pages - $500
These are the ten pages receiving the highest visitor traffic at the time that the advertising contract is signed.

Target Specific Pages - $350
These are all pages not in the Top Ten at the time that the advertising contract is signed. These pages have specific content that a visitor is seeking so an ad can do quite well here.

DIMENSIONS

Photo Banner - Must be professional quality photograph approved by design agency: 1000 pixels wide x 400 pixels high (these are placed at the TOP of pages)

GUIDELINES FOR Display and Banner Ads

Ads may rotate within a particular ad location upon page refresh with up to 4 other advertisers.
Ads may rotate between High Profile or Target Specific pages (whichever is purchased) from month to month.
Ads may be provided by the Advertiser at 72dpi, in the dimensions listed above or created by studio x for a fee of $75 per ad.
All costs are subject to NM Gross Receipts Tax.
All fees must be paid in advance & accompanied by acknowledgment/signature on TOURISM Santa Fe Advertising Contract.
studio x and TOURISM Santa Fe reserve the right to qualify an ad as to appropriateness & quality of design for ads presented by advertisers.
No large logos on ads will be accepted.

Download Internet Advertising Agreement



TOURISM Santa Fe E-blasts Advertising


E-Blasts

$75 per e-blast - Tower size (250 pixels high x 125 pixels wide)
View 2016 E-blast Schedule

GUIDELINES FOR E-Blast Tower Ads

Ads may be provided by the Advertiser at 72dpi, in the dimensions listed above or created by studio x for a fee of $75 per ad.
All costs are subject to NM Gross Receipts Tax.
All fees must be paid in advance & accompanied by acknowledgment/signature on TOURISM Santa Fe Advertising Contract.
studio x and TOURISM Santa Fe reserve the right to qualify an ad as to appropriateness & quality of design for ads presented by advertisers.
No large logos on ads will be accepted.

Download Internet Advertising Agreement




Please call studio x to discuss placement of ads on santafe.org or in e-blasts. Download, complete and return Agreement with payment to studio x by mail or email. No credit card numbers should be sent by email. Call studio x to finalize safe payment - Nancy Brown or Danna Cooper at 505.438.0505.

For further information, email: advertise@santafe.org


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