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Visiting Santa Fe

2013, December 12 Fe's of Christmas Shopping Search

December 9, 2013: Ristra the Reindeer is the key to winning all kinds of prizes this holiday season as he shops at a dozen different stores in Santa Fe. Ristra is an unmistakable, chile bedecked reindeer who will be popping up somewhere new in the city on each of the "12 Fe's of Christmas," beginning Wednesday December 11 through December 22.

Clues to his whereabouts will be found each day on the Santa Fe Convention & Visitors Bureau's Facebook page ( and on the bureau's Twitter account ( Ristra's shopping spots will be spread around the city to encourage locals and visitors to shop locally as they search for where that cute face will turn up next.

Ristra will move to a new location each day with a new gift to be offered for one lucky shopper who finds him, then shares a photo of Ristra on their Facebook or Twitter accounts using the hashtags #RistratheReindeer and #FirstFeofChristmas or #SecondFeofChristmas, etc. Instructions for entering will be found at each new location. Winners will be announced each day on the bureau's social media sites — prizes can be claimed at the Santa Fe Community Convention Center.

Joining Ristra on his adventures throughout town can win shoppers gift certificates at various Santa Fe businesses, performance tickets, overnight stays and memberships among other locally sourced prizes including a Grand Prize offered by the Rosewood Inn of the Anasazi. Shoppers are urged to get social with the Santa Fe CVB and get shopping with Ristra for some holiday fun and gifts.

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