2015 March, Fuseideas Wins TOURISM Santa Fe AccountMarch 19, 2015 – TOURISM Santa Fe has named Fuseideas as its new advertising and marketing partner, according to Dennis Franczak, Chief Executive Officer of the full-service advertising agency. The account, previously handled by TKO Advertising in Austin, Texas, was awarded after a 10-agency review. The multi-year contract is expected to exceed ＄900,000 annually.
Fuseideas will lead the creation of new print, broadcast, digital and social media marketing for TOURISM Santa Fe. The agency was praised for its “wide range of capabilities, level of service, travel and tourism expertise with a history of marketing success,” by Randy Randall, Executive Director of TOURISM Santa Fe.
Commenting on the new opportunity, Mr. Franczak said, “We are excited to get to know the community of Santa Fe, the businesses, hotels and other stakeholders. We look forward to collaborating with them to truly position Santa Fe as “The City Different.’”
The new creative is expected to be released Summer 2015
Fuseideas is an award-winning, integrated, full-service advertising agency that integrates digital technology and analytics into its breakthrough creative campaigns. The agency focuses on four key markets: academia, travel and tourism, media/entertainment and retail. Headquartered in Boston and named one of the fastest private growing companies in 2014 by Boston Business Journal, the company has additional offices in Portland, Maine, and Prague. For more information, visit Fuseideas online: www.fuseideas.com , Facebook, Twitter, Blog.
About TOURISM Santa Fe
Santa Fe brings together centuries of history, ancient and modern cultures and a vast outdoor world of recreation in a city known for its vibrant visual and performing arts, expansive culinary scene, rejuvenating spas and bountiful shopping. TOURISM Santa Fe is a department of the City of Santa Fe and is responsible for marketing the city to leisure and business travelers. In addition, the bureau books and operates the LEED Gold Certified Santa Fe Convention Center. For information on Santa Fe attractions, accommodations, and meeting facilities please visit www.santafe.org.
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