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TOURISM Santa Fe August 2018
Marketing Report
TOURISM Santa Fe
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MARKETING REPORT

A Message from Executive Director
Randy Randall

Randy Randall, Executive Director


Compared to many other destinations, Santa Fe has a wealth of annual special events and festivals. If you are thinking about planning a new event in Santa Fe, you will find it very difficult to pick a time when another event is not already on the calendar to work your schedule around. As I look at other destinations, they may get excited to promote a few events now and then; however, in Santa Fe we have a major event almost every weekend and sometimes two or three.

During the summer months in Santa Fe, we are fortunate to have such varied and major offerings from the new Emerging Media Month celebrated in June including Currents and InterPlanetary Festival to the Santa Fe Opera and the Santa Fe Chamber Music festivals, a traditional 4th of July Celebration, International Folk Art Market, Art Santa Fe, HIPICO for four weeks, Spanish Market, Objects of Art show, The Antique American Indian Art show, Whitehawk Native American show, SWAIA Santa Fe Indian Market with the smaller Seeds Art Show in the Railyard, another new offering with Santa Fe Music Week, Labor Day with Zozobra, Fiestas, Santa Fe Thunder Marathon, Wine and Chile Fiesta and the Albuquerque Balloon Fiesta to take us into the middle of October. Add to this the Atomic Summer series, all of the Santa Fe Bandstand concerts and the new Southside Summer entertainment calendar. I could go on and on because there are so many events that make up The City Different’s annual event calendar. It is an amazing schedule that any other destination would die forǃ

Our TOURISM Santa Fe team includes your events in our marketing, sales, public relations and social media promotional efforts and this wealth of events is a major message we pass on to the visitor. Remember, the Event Calendar is one of the most visited pages on santafe.org. Be sure to add your events to the calendar as soon as your dates have been confirmed and get in front of visitors planning their trips.

Thank you to all who put on these exciting experiences and a special thanks to those still willing to bring in a new annual event to grow this list. How great it is to live and work in such an exciting placeǃ

Randy Randall
Executive Director
TOURISM Santa Fe
(505) 955-6209
rrandall@santafenm.gov



MARKETING ACTION ITEMS
 
Voting alert: AFAR Traveler's Choice Awards & Travel Weekly’s Readers’ Choice Awards

Welcome TOURISM Santa Fe’s Director of Marketing

Submit your Top HAT nominations

Reminder: Add your Deals & Specials to santafe.org



Voting alert: AFAR Traveler's Choice Awards & Travel Weekly’s Readers’ Choice Awards



Santa Fe is a finalist in US City You’d Most Want to Explore category in the AFAR Travelers’ Choice Awardsǃ

Show your support for #TheCityDifferent by voting for us here — then spread the word about #AFARtravelerschoice by sharing via social as well as forwarding to your contacts.

Important Steps for Voting:
  • The US City You’d Most Want to Explore is the last category in the survey (15/15), meaning that you’ll have to vote for the first 14 categories before you can vote for Santa Fe
  • You can vote as often as possible, so please vote multiple times per day and every day each week
  • Voting ends August 22, so please help to spread the word


Travel Weekly’s 2018 Readers’ Choice Awards is now open for submissions. Show your love for Santa Fe and write us in for the “Favorite Destination: U.S. City” category. Vote now at www.travelweekly.com/rc.aspx. This portion of the contest closes August 31, 2018 and you can only vote one time during this phase.

Thanks for your Supportǃ


Welcome TOURISM Santa Fe’s Director of Marketing



Jordan Guenther has been named TOURISM Santa Fe’s Director of Marketing. Jordan has managed social media, websites, brand and marketing strategies for the New Mexico Tourism Department for five-plus years and most recently has been the Marketing Director for the Indian Pueblo Cultural Center.

Please welcome Jordan to the team at jguenther@santafenm.gov.


Submit your Top HAT nominations



Nominations are now open to select the “Top HAT” in the field of New Mexico hospitality and tourism. The Top HAT (Hospitality and Tourism) Awards celebrate and recognize outstanding teams or individuals who have shown exceptional dedication to their company or organization’s brand promise.

Nominate your Top HAT today and let’s represent Santa Feǃ The deadline to submit nominations is Friday, September 14 at 5:00 pm MST. Click here to learn more.


Reminder: Add your Deals & Specials to santafe.org



Take advantage of this opportunity to promote your business for free on the santafe.org Deals & Specials page. This page receives thousands of visits monthly. If you do not have an offer listed – you’re missing outǃ By adding an offer, you also have the opportunity to be featured in our Deals & Specials enewsletter which is sent to over 31,000 subscribers each month.

To add your offer, click here to login to your account, select the button that says “Specials” and follow the instructions.




MARKETING INFORMATION ITEMS
 
Q2 2018 Marketing Results

Santa Fe Margarita Trail Training



Q2 2018 Marketing Results


Advertising
  • Total media spend in Q2 2018 was $398,018, which is 179% more than Q1 2018 (Q/Q) and 1% more than Q2 2017.
  • Total Q2 2018 campaign totaled 42.9M impressions, which was 129% more than Q1 (Q/Q) and 2.2% more than Q2 2017.
  • Match-cut creative is performing at a 0.50% CTR so far, which is almost 6x higher industry benchmark (0.07%)
  • Thus far the Rocks, Relaxation and Chile creatives are performing the best of all digital match-cut units
  • With the shift in strategy to put more print into market during the spring/summer timeframe, insertions ramped up in Q2 with paid presence in 10 different publications.

Website [Y/Y & YTD change]
  • Total Sessions: 439,248 [UP 6% Y/Y; UP 1.2% YTD]
  • Unique Users: 356,147 [UP 0.02% Y/Y; DOWN 3.5% YTD]
  • Average Pages Per Session: 2.00 [DOWN 4% Y/Y; UP 2.2% YTD]
  • Average Time on Site: 2:00 [UP 5% Y/Y; UP 9.5% YTD]
  • Conversion Rate: 9.2% [Flat Y/Y; UP 1.8 YTD]

Traffic was up 70% over Q1 and 6% over Q2 2017, buoyed by digital advertising spends. Demographics were mostly static, with slight gains in the 25-34 and 55+ segments Y/Y and even smaller gains over Q1. Conversion rates were flat Y/Y but down 38% from Q1 as fewer requests for 2018 Visitor Guides were made. The City Different was the #1 page in Q2, up from 6th in Q1. This pushed the Calendar down to 2nd and the Home page down to 3rd from their #1 and #2 spots in Q1. Mobile and tablet traffic increased greatly (97% and 155% respectively) from Q1 to make up 64% of visitors, spurred by rich media mobile units in-market. Social referrals are declining Y/Y and Q/Q.

Public Relations [Y/Y & YTD change]
  • Pitches: 62 (DOWN 27% Y/Y; UP 45.8% YTD)
  • Press Releases: 4 (DOWN 33% Y/Y; DOWN 27.3% YTD]
  • Media Visits: 23 (UP 15% Y/Y; DOWN 8.9% YTD)
  • Media Contacts: 390 (DOWN 14% Y/Y; UP 6.1% YTD)
  • Earned Media: $8,194,283 (UP 15% Y/Y; DOWN 33.5% YTD)
  • Earned Media Impressions: 1,105,681,835 (UP 8%Y/Y; DOWN 40% YTD)

With more than 1 billion impressions in Q2, TOURISM Santa Fe saw a broad mix of coverage, promoting the destination and our tremendous hospitality industry partners.

A large portion of the impressions and media value this quarter came from destination-friend CBS travel correspondent Randy Yagi. This coverage is continuing to result from his visit to the destination in January 2017. Yagi once again produced big for Santa Fe – with his syndicated article placing on 23 CBS websites throughout the country. Yagi’s coverage made up 43% of the entire media value for the quarter and 42.5% of the total advertising equivalency value.

In June, TSF hosted a group press trip in conjunction with Sunrise Springs – welcoming eight journalists to the destination representing a range of outlets including Women’s Health, Weight Watchers Magazine, Forbes, Phoenix Magazine, among others. Overall the destination hosted 23 writers over this three month period of 2018, an increase of 15 percent when compared to 2017.

Placements in national outlets continue to be the largest driver of media value. Major placements in national outlets included: Wall Street Journal Magazine (valued at $290,895), USA Today (valued at $635,837), Food Network Magazine (valued at $174,908).

Blog [Y/Y & YTD change]
  • Page Views: 20,194 (DOWN 9% Y/Y; DOWN 15.6% YTD)
  • Average Time on Blog: 2:58 (DOWN 9% Y/Y; DOWN 1.1% YTD)
  • Website Referrals: 11.1 (UP 4.4 Y/Y; UP 3.6 YTD)

Blog traffic is down 9.5% Y/Y but up 38% over Q1. Retention improved strongly both Y/Y and from Q1. It appears that there was a stutter in blog performance around the time that the blog was transitioning internal ownership in the TOURISM Santa Fe organization, but that all stats are improving again.

Email Newsletter (Averages) [Y/Y & YTD change]
  • Consumer: Happenings
    • Number Sent: 98,315 [DOWN 31% Y/Y; DOWN 15.3% YTD]
    • Happenings Open Rate: 17.0 [DOWN 0.4% Y/Y; Flat YTD]
  • Consumer: Deals & Specials
    • Number Sent: 93,718 [UP 13% Y/Y; UP 11.6% YTD]
    • Deals & Specials Open Rate: 18.5% [DOWN 0.2%; Flat YTD]
  • Industry: Marketing Report
    • Number Sent: 3,405 [UP 3% Y/Y; UP 1.9% YTD]
    • Marketing Report Open Rate: 32.7% [UP 0.2 Y/Y; UP 1.0 YTD]
  • Industry: Sales Report
    • Number Sent: 3,420 [UP 3% Y/Y; UP 1.7% YTD]
    • Sales Report Open Rate: 34.9% [UP 2.1 Y/Y; UP 0.2 YTD]

Consumer: newsletter engagement increased Q2 with the Deals and Specials open rate increasing 12% Y/Y. Due to a reporting error the metrics for the June 2018 Happenings email are not available, but it appears that the open rate likely declined slightly (~1%).

Industry: newsletter engagement generally increased from Q1 and Y/Y. The Marketing Report increased its open rate 4% Y/Y. The Sales Report increased its open rate 10% Y/Y. Open rates remain far above consumer newsletters and at industry-leading numbers.
Newsletters accounted for 4% of all site traffic Q2.

Social Media [Y/Y & YTD change]
  • Facebook Followers: 64,358 [UP 9.6% Y/Y; UP 8.0% YTD]
  • Facebook Engagement: 29,040 [DOWN 80% Y/Y; DOWN 68.5% YTD]
  • Twitter Followers: 13,686 [UP 10% Y/Y; UP 10.5% YTD]
  • Twitter Engagement: 1,637 [DOWN 33% Y/Y; DOWN 22.7% YTD]
  • Twitter Impressions: 201,800 [DOWN 5% Y/Y; DOWN 1.1% YTD]
  • Instagram Followers: 21,300 [UP 22%% Y/Y; UP 22.4% YTD]
  • Pinterest Followers: 2,441 [UP 4% Y/Y; UP 3.5% YTD]
  • YouTube Subscribers: 427 [UP 26.9% Y/Y; UP 36.9% YTD]
  • YouTube Views: 224,019 [UP 95.3% Y/Y; UP 92.4% YTD]


Q2 2018 saw many opportunities for improvement. There were significant decreases in most social media KPIs. This is partially due to the fact that the Social Media Coordinator position was vacant for the vast majority of this quarter, with the position filled June 18th. Additionally, Facebook made very significant changes to its distribution algorithm and privacy settings late March 2018 which significantly affected how content is distributed. A paid advertising campaign featuring our longer form promotional videos largely contributed to the 95.3% increase in Views and 26.9% increase in Subscribers when compared to Q2 2017.

Click here to view the full report.


Santa Fe Margarita Trail Training



Staff training available at no cost. We want to make sure that your customers’ experience with the Santa Fe Margarita Trial is a memorable one. Does your staff need a quick refresher training around the Margarita Trail program? Do all your staff know how the new App works and how to scan the QR code? Do you need additional laminated cards? How is your paper Passport inventory? The paper Passports are still a very popular item. Ordering more Passports is as simple as clicking HEREǃ

Don’t forget there are two version of the Margarita Trail App; one that is free and one that is $3.99. Both versions give step by step directions on where the next closest margarita is located. Let us come and refresh your staff on the program details.

Please call or email Ryan Dodge at rhdodge@santafenm.gov or 505-955-6232 to set up a free training with your staff around the Santa Fe Margarita Trail. CHEERSǃ




SANTAFE.ORG
 
SantaFe.org How It's Performing


santafe.org screenshot

July 2018 Performance Metrics

In July we saw a 26.5% in sessions Y/Y along with a 26% increase in unique users. Texas, New Mexico and California continue to be the top three states visiting the site.

When looking at specific browsers on the site we noticed high bounce rates, in July, for in-app browsers on both Android and iOS compared to desktop browsers. In-app traffic measures views of the site through a browser embedded in another app. For example, if one clicks a link to santafe.org within the Facebook app the website would load within the Facebook app. The increased bounce rate for in-app users looks to be correlated to a Facebook paid campaign that TSF was running throughout the month of July. Since the majority of users use Facebook through the app, it is a high probability these in-app source metrics are correlated to that.

Historical data seems to suggest that an increase in advertising spends correlate with an increase in bounce rate on mobile traffic.


Visits
  • Total Sessions 141,336 (26.50% increase Y/Y)
  • Unique Users 113,837 (26.03% increase Y/Y)
  • Pages per Session 2.07 (9.58% decrease Y/Y)
  • Average Time on Site 2:08 (12.01% decrease Y/Y)
  • Conversion Rate 9.26% (16.84% decrease Y/Y)

Visitor Gender
  • 59.66% Female
  • 40.34% Male

Visitor Age
  • 7.64% 18 - 24
  • 18.52% 25 - 34
  • 16.75% 35 - 44
  • 17.04% 45 - 54
  • 21.34% 55 - 64
  • 18.70% 65+

Newsletters

  • Santa Fe Happenings
    • Sent: 7/19/2018
    • Number sent: 49,838
    • Number opened: 8,695
    • Open rate: 17.51%
  • TOURISM Santa Fe Marketing Report
    • Sent: 7/11/2018
    • Number sent: 1,136
    • Number opened: 343
    • Open rate: 34.45%
  • Santa Fe Deals and Specials
    • Sent: 7/19/2018
    • Number sent: 31,699
    • Number opened: 5,985
    • Open rate: 18.88%
  • TOURISM Santa Fe Sales Report
    • Sent: 7/25/2018
    • Number sent: 1,132
    • Number opened: 390
    • Open rate: 34.45%

✝Open rate is only counted for users who have images enabled in their email or if a user clicks on a link.



SOCIAL MEDIA
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TOURISM SANTA FE SOCIAL MEDIA UPDATE
 
July was a strong month for TOURISM Santa Fe social media efforts. We saw considerable gains in most every metric measured. Engagement metrics for the Facebook and Twitter pages saw hefty gains month over month of 118.1% and 28.6% respectively. Instagram engagement and followers continued to climb as well.

Increases can be attributed to an emphasis on inclusion of high-level imagery in all posts, as well as a video-forward Facebook strategy, as video content is known to be the highest driver of social engagement. We did see a one-time drop of 177 followers due to a purge of spam Twitter accounts that took place across the entirety of the platform, which will account for the drop in Twitter followers and impressions.

Don't Forget to add #SantaFeNM or #TheCityDifferent to your postsǃ

Facebook: www.facebook.com/SantaFeTourism
Twitter: twitter.com/CityofSantaFe/
Pinterest: pinterest.com/cityofsantafe/
Instagram: instagram.com/CityofSantaFe/
YouTube: youtube.com/VisitSantaFeNM
SantaFe.org Blog: santafe.org/blog/


Join us on Facebook Facebook
Facebook screenshot

July 2018 Performance Metrics
  • Total Page Followers: 64,877 (0.80% increase M/M)
  • People Talking About This: 7545 (93.9% increase M/M)
  • Engagement: 26,145 (118.1% increase M/M)
  • Top Ranking Post: “Thirteen years before Plymouth Colony was settled by the Mayflower Pilgrims, Santa Fe, New Mexico, was established. Learn why the oldest capital city in North America has earned the designation "The City Different" santafe.org"
    • Likes: 670
    • Comments: 43
    • Reach: 50,133


Join us on Twitter Twitter
Twitter screenshot

July 2018 Performance Metrics
  • Followers: 13,563 (0.89% decrease M/M)
  • Monthly Impressions: 91,100 (1.1% decrease M/M)
  • Engagement: 884 (26.8% increase M/M)
  • Top Ranking Post: “We've made it to the weekendǃ Join us on the Margarita Trail? #SantaFeNM #TheCityDifferent”
    • Impressions: 3317
    • Retweets: 10
    • Total engagements: 59


Join us on Instagram Instagram
Instagram screenshot

July 2018 Performance Metrics
  • Followers: 21,500 (.94% increase M/M)
  • Top Performing Post: “Santa Fe Style. SantaFe.org #TheCityDifferent”
    • Likes: 1,334


Join us on Pinterest Pinterest
July 2018 Performance Metrics
  • Followers: 2,452 (.45% increase M/M)


Read the Santa Fe blog Santa Fe Blog
July 2018 Performance Metrics

Total Blog Views: 7,995 (29.64% increase M/M)
Average Time on Blog: 2:49 minutes (9.13% decrease M/M)

July Blog Posts

10 Must-See August Events
  • Posted July 3, 2018
  • Views: 206
11 Moments You’ll Always Remember from a Summer Trip to Santa Fe
  • Posted July 10, 2018
  • Views: 115
What’s New in Santa Fe this Summer
  • Posted July 17, 2018
  • Views: 114
9 Must have Experiences at the Santa Fe Indian Market
  • Posted July 25, 2018
  • Views: 204
7 Ways to Spend Your Labor day in the City Different
  • Posted July 31, 2018
  • Views: 13
Top 5 Viewed Blog Posts in July

A Day Trip to Chimayo from Santa Fe
  • Posted September 1, 2015
  • Views: 1035
Five Santa Fe October Events You Shouldn’t Miss
  • Posted September 6, 2016
  • Views: 208
10 Must-See August Events
  • Posted July 3, 2018
  • Views: 206
9 Must have Experiences at the Santa Fe Indian Market
  • Posted July 25, 2018
  • Views: 204
How to spend a perfect weekend in Santa Fe, NM
  • Posted June 26, 2018
  • Views: 206


Watch us on Youtbue YouTube
July 2018 Performance Metrics
  • Subscribers: 443 (3.75% increase M/M)
  • Views: 98,934 (16.9% increase)



MEDIA PLACEMENT - ADVERTISING


PRINT

New Mexico Magazine
Target market: New Mexico
Flight dates: 7/1/18-7/31/18
Impressions: 300,000
Media Cost: $2,720.00


405 Magazine
Target market: Oklahoma
Flight dates: 7/1/18-7/31/18
Impressions: 130,000
Media Cost: $2,890.00


DIGITAL DISPLAY, E-BLASTS, PREROLL VIDEO & MOBILE

AdTheorent: Rich Media Mobile
Target market: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight dates: 7/1/18-7/31/18
Impressions: 1,817,636
Media Cost: $10,000.00


Amobee: Contextually Targeted Desktop & Mobile
Target market: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight dates: 7/1/18-7/31/18
Impressions: 3,097,945
Media Cost: $9,785.58


Adara: Programmatic Desktop/Mobile
Target market: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight dates: 7/1/18-7/31/18
Impressions: 409,775
Media Cost: $3,488.72


Go-NewMexico.com: Lead Generation/Sponsorship Page
Target market: people interested in traveling to Santa Fe
Flight dates: 7/1/18-7/31/18
Impressions: 18,785
Go Travel Sites sent 221 names, emails and addresses to Santa Fe
Media Cost: $208.33

Matador: Social Content/Banners
Target market: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight dates: 7/1/18-7/31/18
Impressions: 12,513
Media Cost: $3,406.62


TripAdvisor: Sponsorship/Content
Target market: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight dates: 7/1/18-7/31/18
Impressions: 219,632
Media Cost: $6,506.11


ZEFR: Youtube Pre-Roll
Target market: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight dates: 7/1/18-7/31/18
Impressions: 176,018
Media Cost: $10,000


Varick Media – Program/PMP
Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight Dates: 7/1/18-7/31/18
Impressions: 1,981,290
Media Cost: $5,999.99


SEM

Google AdWords
Target market: National (Branded), Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight dates: 7/1/18-7/31/18
Impressions: 406,999
Media Cost: $10,900.14


Fly Santa Fe/NNMAA

Undertone: Desktop & Mobile Display w/ Inbound RM
Target market: Phoenix/Scottsdale metro, CA markets (LAX, ONT, SBA, SAN, BUR, SNA), Northern New Mexico (Santa Fe, Los Alamos, Taos, etc.)
Flight dates: 7/1/18-7/31/18
Impressions: 1,331,906
Media Cost: $15,163.04





TOURISM SANTA FE PUBLIC RELATIONS UPDATE
 
This month, as fiscal year 2019 got underway, our PR efforts have seen some major success from HARO pitches that were picked up by writers for national outlets and hosting some writers in the destination with assignments for publications in our target markets. This month several magazines came out with their annual “best” issues and Santa Fe received accolades in Travel+Leisure and Outside Magazine.

The July 2018 PR metrics show a mix of increase and decrease over July 2017. In July 2017 we saw earned media coverage in Departures magazine with extremely high value despite not having a corresponding high number of impressions. This explains why earned media values are down month over month but the total impressions is up.


News to Use, Utilize Our Press Releases


Check in with the Current Releases section of the santafe.org website for press releases that you can use, redistribute or reference.


PUBLIC RELATIONS PERFORMANCE METRICS
 
July 2018
  • Pitches: 40 (28.5% Decrease Y/Y)
  • Press Releases: 5 (150% Increase Y/Y)
  • Media Visits: 4 (28.5% Decrease Y/Y)
  • Media Contacts: 162 (7.3% Increase Y/Y)
  • Earned Media: $798,961 (67.6% Decrease Y/Y)
  • Total Impressions: 115,052,324 (30.9% Increase Y/Y)

2018 Year To Date
  • Pitches: 454 (33.5% Increase Y/Y)
  • Press Releases: 13 (Flat)
  • Media Visits: 45 (13.5% Decrease Y/Y)
  • Media Contacts: 1049 (6.3% Increase Y/Y)
  • Earned Media: $17,756,718 (36.5% Decrease Y/Y)
  • Total Impressions: 1,697,508,395 (38.5% Decrease Y/Y)



RECENT ACCOLADES
 
Santa Fe ranked #1 on the list of the “Top 10 Most Arts Vibrant Medium Communities” in the 2018 Southern Methodist University (SMU) National Center for Arts Research (NCRA) Arts Vibrancy Index.

Outside Magazine names Santa Fe as one of their America’s Smartest Towns for having “The Dream Town Blueprint.”

Travel + Leisure awarded the destination #4 in the list of “The Top 15 Cities in the United States” on July 10.

Travel + Leisure awarded Inn of the Five Graces as #9 in a list of “The 15 Best City Hotels in the Continental United States” on July 10.

Travel + Leisure awarded Sunrise Springs as #3 in a list of “The Top 10 Domestic Destination Spas” on July 10.

TripAdvisor awarded Santa Fe as one of the “15 Best Solo Vacations in America” on July 16.

U.S. News and World Report included the destination in a list of the “Solo Vacations - The 30 Best Places to Travel Alone” on July 23. Santa Fe can be found on Slide 7.


VISITING PRESS
 
Freelancer, Rachel Walker visited the city July 4-8 on assignment for the Washington Post.

Brianne Nemiroff, editor at Viva Glam magazine visited Santa Fe July 9-13.

Food and travel writer, Jessica Fender visited Santa Fe July 20-24 on assignment for AAA New Mexico Journey.

Italian journalist, Luigi Di Fronzo visited the city July 30 - August 1, while on a greater southwest road trip to research articles for Amadeus magazine and foodtraveler.com.

Jenn Pinkston of The Effortless Chic visited Santa Fe July 29- August 3.


SANTA FE IN THE NEWS
 
Print, Online, & Broadcast


Everett Potter's Travel Report provided coverage of the destination with an article entitled "Seeking Authentic Native American Wares in Santa Fe” on June 3, 2018.

As a result of hosting Kristy Alpert, HiLuxury featured the destination in an article entitled “Santa Fe Expressed” in the June/July 2018 issue as well as online.


As a result of hosting Amanda Ogle in December 2017, Culture Trip included the destination in an article entitled “The Best Margaritas to Try On Santa Fe’s Margarita Trail” on July 12.

Inspirations & Celebrations featured the destination in an article entitled “6 Luxury Wellness Retreats That Will Transform Your Life (and Your Body)” on July 16.

Fun Travels featured the destination in an article entitled “Santa Fe Music Week Schedule with Tickets Now Available” on July 17.


LAMonitor.com included the destination in an article entitled “Arts & Entertainment Calendar 7-18-18” on July 19.

As a result of recently hosting Larry Bleiberg, USA Today included the destination in an article entitled “Sip, stroll and snack” on July 20. The Santa Fe Historic Plaza Food Tour is featured on Slide 14.
UMV: 36,842,180; Media Value: $245,615


The article has syndicated to the following outlets:

wfaa.com

13NewsNow.com

U.S. News and World Report included the destination in an article entitled “Solo Vacations - The 30 Best Places to Travel Alone” on July 23. Santa Fe can be found on Slide 7.

MSN featured the destination in an online article entitled, “Solo Vacations - The 30 Best Places to Travel Alone” on July 23. Santa Fe can be found on Slide 7.

As a result of hosting Linda Bibb in fall 2017, As We Saw It included the destination in an article entitled “How To Enjoy One Day In Santa Fe, New Mexico” on July 25.

As a result of recently hosting Jill Robbins in June 2018, TravelingMom.com included the destination in an article entitled “Thing To Do in Santa Fe With Kids” on July 27.

Matador Network included the destination in an article entitled “The best rooftop bar in all 50 states” on July 27.

Travel Channel provided coverage of the destination with an article entitled "High-End $1,000 Hotel Rooms Across the Country” on July 31.


Magazines (print/online):

Successful Meetings featured the destination in an article entitled “The Allure of Affordable Cities” in the July 2018 issue.

Prevue featured the destination in an article entitled “Southwest Flavor” in the July/August 2018 issue.

Antiques and the Arts Weekly included the destination in an article entitled “Lebel's Old West Events Shakes up Santa Fe” on July 20.

Travel + Leisure included the destination in an article entitled “The 15 Best City Hotels in the Continental United States” on July 10 in the print issue.

Travel + Leisure included the destination in an article entitled “The Top 10 Domestic Destination Spas” on July 10 in the August print issue and online.

Travel + Leisure outlet included the destination in an article entitled “The Top 15 Cities in the United States” on July 10 in the August print issue and online.

Newspaper:
Albuquerque Business First outlet included the destination in an article entitled “NM spot is one of the nation's top 5 cities” on July 10.


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