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TOURISM Santa Fe January 2020
Sales Report
TOURISM Santa Fe
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SALES REPORT

A Message from Executive Director
Randy Randall

Randy Randall, Executive Director


As we wrap up the yearend results from our sales effort, there are several measurements we need to consider. Overall, the city experienced a one and a half percentage point increase in occupancy and a $3.84 increase in average rate. Combined this equates to a $4.68 increase in RevPar over 2018. It is particularly exciting that properties in both the historic downtown area and Cerrillos Road experienced about the same overall increase; showing a balanced growth as a result of our sales and marketing efforts. All this occurred while the city experienced another 20% increase in guest rooms offered as short term rentals.

From the group perspective, our sales team generated 303 valid leads for group business with 129 definite bookings that we are aware of. This translates into 37,320 future room nights coming to our city. During 2019, our Community Convention Center hosted a total of 254 events involving 281 days of use. This included 23 “city wide” type meetings with guests staying in our hotels, 11 multiple day art events, 107 local social events and 113 other one day meetings. I am pleased to say our operations team at the Center continues to do an outstanding job in hosting all of this business with virtually complaint free service levels.

Please be assured that our sales and marketing teams are committed to continue to up their games and ensure continued success in all aspects of tourism. As we move into 2020, we will be adding a new data platform that will give us the ability to better evaluate our guests and the many events that bring them here.

Randy Randall
Executive Director
TOURISM Santa Fe
(505) 955-6209
rrandall@santafenm.gov


Upcoming Events/Meetings
 
Upcoming Events/Meetings - Community Convention Center


1/27/20 | AC Grant Application Reviews - 30
1/28/20 | Finance All-Staff Monthly Meeting - 45
1/29-30/20 | NM EDGE Class - 64
2/1/20 | Souper Bowl 2020 - 1000
2/3/20 | Legislative Reception 2020 - 600
2/4/20 | AgFest 2020 - 1000
2/6/20 | Breakfast of Champions 2020 - 760
2/8/20 | 15th Annual Sweatheart Auction 2020 - 850
2/11/20 | Governor's Prayer Breakfast - 450
2/15-17/20 | NMAM Event - 3850
2/26/20 | EYH 2020 - 300
2/27-28/20 | Sergeant Testing - 30
3/2-7/20 | MidSchool Math National Conference 2020 - 1070


Upcoming Events/Meetings - Hotels Only


1/10-11/20 | NASAA Board of Directors Meeting - Inn and Spa at Loretto - 22
1/12-15/20 | Chair's Initiative and Binational Attorney General Exchange 2020 - Eldorado Hotel & Spa - 110
1/15-19/20 | ABA Leverage - ULC Midyear Meeting 2020 - La Posada de Santa Fe Resort and Spa - 28
1/15-18/20 | NAHRO 2020 Leadership Retreat - Hilton Santa Fe Historic Plaza - 70
1/16-21/20 | Tuberculosis Immunity and Immune Evasion - Eldorado Hotel & Spa - 195
1/20-23/20 | NMAC 2020 - Eldorado Hotel & Spa - 900
1/22-26/20 | CCMC Mid-Year Board of Directors Meeting & Workshop - Four Seasons Resort - 34
1/27-2/1/20 | Keystone - Citywide 2020 - Eldorado Hotel & Spa - 525
1/27-29/20 | ICI Planning Meeting - La Fonda on the Plaza - 14
2/2-7/20 | Antibodies as Drugs - Eldorado Hotel & Spa - 100
2/2-5/20 | Santa Fe Jets and Heavy Flavor Workshop 2020 - Inn and Spa at Loretto - 50
2/4-7/20 | ICI Board Meeting - La Fonda on the Plaza - 15


December Sales Leads
 
December Leads - Group Business With Sleeping Rooms


12/8-9/19 | NCJA Board Meeting Santa Fe - 15
1/22-23/20 | MedInformatix Meeting - 20
2/10-13/20 | Sales Incentive - 80
3/2-6/20 | Rocky Mountain Asphalt User Producer Group Conference Spring 2020 - 100
3/9-11/20 | Confidential Catholic Group - 40
3/28-31/20 | Board Meeting - March 2020 - 18
4/6-10/20 | PHI19 - 2020 Zone Canyon Meeting ~ PHI10829 - 200
4/26-29/20 | Nuclear Statistical Process in Astrophysics and Nuclear Application (NuSPANA) - 60
5/17-22/20 | Michael Feigenbaum at Los Alamos and CNLS 40th Annual Conference - 50
6/7/20 | GFNY-SF 2020 - 550
7/20-24/20 | 2020 GIA Steering Committee Meeting - 29
7/30-31/20 | Board Retreat 2020 - 25
9/13-17/20 | 2020 ABM Franchising Group Advisory Council Linc Service and TEGG - 20
9/22-24/20 | Intertribal Nursery Council - 50
9/24-27/20 | TRACE3 - CAB - September 2020 - 75
10/20-23/20 | Harnessing Transformational Technologies - 150
10/22-24/20 | Light Harmonics 2020 - 250
10/28-30/20 | NM Infrastructure Finance Conference - 25th Annual - 400
11/8-12/20 | Meridian Bioscience National Sales Meeting 2020 - 250
1/13-17/21 | Annual Kimbrough Meeting 2021 - 200
3/10-11/21 | Annual Meeting 2021 - 100
4/10-13/21 | NAWC Water Policy Forum 2021 - 50
4/13-16/21 | 2021 FCBT Annual Meeting - 350
5/8-16/21 | Pitney Bowes 2021 Sales Leadership Conference - 235
10/18-23/21 | 2021 Annual Conference & Supplier Showcase - 200
9/13-18/22 | PCOGS 2022 Annual Meeting - 125
6/11-20/23 | American Association of Woodturners Annual Symposium 2023 - 1200


Confirmed Bookings
 
Confirmed - Group Business With Sleeping Rooms


12/8-9/19 | NCJA Board Meeting Santa Fe - 15
2/2-5/20 | Santa Fe Jets and Heavy Flavor Workshop 2020 - 50
2/25-27/20 | Training Seminar - 100
4/18-28/20 | SDI_April 2020_Supplemental Room Blocks - 200
6/14-16/20 | Antiques Roadshow - 130
7/20-24/20 | 2020 GIA Steering Committee Meeting - 29
9/13-16/20 | ASFNR Meeting_Fall 2020 - 300
9/18-20/20 | The Gathering of the Creatives 2020 - 400
1/8-15/21 | Flow Analysis Workshop 2021 (FloCon 2021) - 250
3/11-14/21 | AAPL Board of Directors Meeting - 2021 - 140
6/24-7/1/22 | 56th U .S. Rock Mechanics / Geomechanics Symposium - 800


TOURISM Santa Fe Sales Travel
 
Tradeshows


  • No tradeshows were attended in December



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