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TOURISM Santa Fe February 2019
Sales Report
TOURISM Santa Fe
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SALES REPORT

A Message from Executive Director
Randy Randall

Randy Randall, Executive Director


To support Santa Fe’s visual arts, both galleries and museums, Tourism Santa Fe has entered into an agreement with LOKA Creative, a local marketing firm, to execute a quarter million-dollar contract that will target marketing directly to the visual arts customer. We are excited to initiate this strategic focused campaign to see if the elusive art buyer can be enticed through advertising techniques to come shop in our incredible art market. While we all know the depth and breadth of our art and museum offerings, we have determined that many potential visitors may not know the extent of the variety of art that is readily available to view and purchase in Santa Fe. We are so much more than just a western art market and that fact will be accentuated in this campaign.

LOKA plans to bring in some important art influencers and give them an opportunity to share all that we offer with their considerable followers and believers. Nothing works better than a third-party validation of how terrific Santa Fe is as a visual arts destination. The recent Forbes listing of Santa Fe being one of the top 14 destinations to visit in 2019 made particular note of our visual arts and indicates validation of this new marketing effort.

Those in the visual arts business have an opportunity to invest in this campaign at a very reasonable level to expand their presence in the effort and bring more attention to what they offer. Please reach out to Julie Ruth (julie@lokacreative.com) for more information.

We are also moving ahead with a new focus in July – the first Santa Fe Art Week. The celebration will run July 12 – 21, 2019, using the International Folk Art Market and Art Santa Fe as “bookends” to what we hope will be a packed week of art-focused activities. We are working with various organizations to produce events such as a Canyon Road Crawl or Downtown Art experience that Tourism Santa Fe will market and help coordinate. If you have any ideas for events (large or small) to add to this or Music Week (August 23 – September 2) please let us know.

Lastly, it was wonderful to see Santa Fe properties claim eight of the top ten spots in the recent U.S. News and World Report Best Hotels in New Mexico ranking, with many others rounding out the top 20. Congratulations to #1-Inn of the Five Graces, #2-Rosewood Inn of the Anasazi, #3-Four Seasons Resort Rancho Encantado, #4-La Fonda on the Plaza, #6-La Posada de Santa Fe, #7-Hotel Santa Fe, #9-Sunrise Springs and #10-Inn on the Alameda.

Randy Randall
Executive Director
TOURISM Santa Fe
(505) 955-6209
rrandall@santafenm.gov


January Meetings
 
January Meetings - Community Convention Center


1/8/19 | Film and Digital Media Commission Meeting - 25
1/22/19 | Historic Districts Review Board Hearing - 50
1/22/19 | Emergency Management Coordinating Group - 25
1/22/19 | Staff Meeting - 24
1/23-24/19 | Mental Health Training - 100
1/24/19 | Governor's Prayer Breakfast 2019 - 490
1/24-27/19 | Core Dynamics Conference - 610
1/28/19 | Legislative Reception 2019 - 1000
1/29/19 | Emergency Management Coordinating Group - 10
1/30/19 | Finance Staff Meeting - 55
1/31/19 | Breakfast of Champions 2019 - 760
1/31/19 | HR Staff Meeting - 24
2/2/19 | Souper Bowl 2019 - 1300
2/3/19 | Ballroom Maintenance - 10


January Meetings - Hotels Only


1/7-11/19 | Grid Science Winter School and Conference 2019 - La Fonda on the Plaza - 65
1/13-16/19 | Winners Celebration 2019 - Hotel Santa Fe - 15
1/14-17/19 | NMAC 2019 - Drury Plaza Hotel - 900
1/14-16/19 | Annual Awards Program 2019 - La Fonda on the Plaza - 50
1/23-25/19 | Quantum Computing and Information for Nuclear Physics - Drury Plaza Hotel in Santa Fe - 50
1/25-27/19 | The Human Movement Conference_Jan 2019 - La Posada de Santa Fe - 150
1/28-29/19 | TRENDS Conference 2019 - La Fonda on the Plaza - 300
1/28-29/19 | Board Meeting - Jan 2019 - Inn on the Alameda - 18
1/29-31/19 | Workshop on Non Aqueous Flow Batteries - La Fonda on the Plaza - 40


Upcoming Events/Meetings
 
Upcoming Events/Meetings - Community Convention Center


2/2/19 | Souper Bowl 2019 - 1300
2/3/19 | Ballroom Maintenance - 10
2/5/19 | New Mexico Farm & Livestock Bureau - AgFest - 1000
2/7/19 | KW BOLD Seminars - 80
2/8/19 | Arts Commission Meeting - 20
2/9/19 | 14th Annual Sweetheart Auction 2019 - 850
2/14/19 | LAWIS / EYH 2019 - 310
2/19/19 | Foam Roller Massage Class - 15
2/19/19 | SFFD Family Orientation - 100
2/25-3/2/19 | MidSchool Math National Conference 2019 - 1660
3/5/19 | Wellness Meeting - 35
3/5/19 | Santo Nino Regional Catholic School - 300
3/8-10/19 | Santa Fe Home Show 2019 - 1700
3/13/19 | Downtown Merchants Meeting - 25
3/15-17/19 | The Whole Bead Show 2019 - 2000
3/23/19 | 2018 Cannibas Expo - 550
3/24/19 | Room Maintenance - 10
3/25-27/19 | Tradewinds 2019 - 1200
3/29-30/19 | Mayor's Ball - 625


Upcoming Events/Meetings - Hotels Only


2/11-13/19 | WFG 2019 Executive Roundtable Conference - Eldorado Hotel & Spa - 200
2/13-17/19 | Women of Resilience 2019 - Drury Plaza Hotel in Santa Fe - 150
2/19-21/19 | Machine Learning for Computational Fluid and Solid Dynamics - Hotel Santa Fe - 100
2/20-27/19 | PAX National Meeting - La Fonda on the Plaza - 175
2/22-24/19 | Dreamcatchers Gymnastics Invitational 2019 - Hilton Santa Fe Historic Plaza - 1575
2/25-3/2/19 | MidSchool Math 2019 - La Fonda on the Plaza - 600
2/26-27/19 | CEA/LANL Prompt Fission Neutron Spectra Workshop - La Fonda on the Plaza - 30
3/9-16/19 | 8th International Conference on Optical Terahertz Science and Technology - Eldorado Hotel & Spa - 175
3/12-15/19 | Winter Institute 2019 - The Lodge at Santa Fe - 100
3/14-16/19 | 20th International Congress on Wavefront Sensing - La Fonda on the Plaza - 90
3/15-17/19 | The Whole Bead Show 2019 - Inn of the Governors - 300
3/17-23/19 | 2nd Machine Learning in Solid Earth Geoscience - Inn and Spa at Loretto - 100
3/23-27/19 | Wine Club Retreat - La Fonda on the Plaza - 250
3/24-28/19 | Tradewinds International LLC - Drury Plaza Hotel in Santa Fe - 130
4/3-7/19 | PPA Spring 2019 Meeting - Hilton Santa Fe Historic Plaza - 30
4/3-7/19 | ADSA Annual 2019 - La Fonda on the Plaza - 500
4/5-10/19 | ACOMS 2019 Annual Conference - La Fonda on the Plaza - 169


January Sales Leads
 
January Leads - Group Business With Sleeping Rooms


4/8-10/19 | West Sales Meeting - April 2019 - 30
4/29-5/1/19 | New Mexico Healthy Marriage & Families Integration Institute - 45
5/10-11/19 | AAJ - 2018/7 JPML - Santa Fe, NM - 75
5/15-19/19 | ASDC Spring Meeting 2019 - 150
7/8-10/19 | Faculty Summer Institute 2019 - 40
7/14-15/19 | Church of the Nazarene - Santa Fe_July 2019 - 111
7/18-20/19 | LadyBugs Meeting - 65
7/18-20/19 | Momentum Meeting - 25
7/27-30/19 | Encana Executive Retreat 2019 - 42
7/2-8/4/19 | Creativity and Madness 2019 - 600
8/13-16/19 | MAVANA Meeting - 45
10/16-20/19 | VMG-27 Fall 2019 (JNJ) - 22
11/7-13/19 | National Summit - 160
4/15-18/20 | 2020 NASBO Spring Meeting - 65
4/19-23/20 | 2020 National Farm to Cafeteria Conference - 800
6/4-7/20 | District 8 Section on Perinatal Pediatrics 44th Annual Conference - 100
8/2-7/20 | EPRI P87 Tech Transfer 2020 - 50
2/25-28/21 | Sigma 2021 - Creating Healthy Work Environments Conference - 700
10/6-/9/21 | Annual Conference 2021 - 200
10/20-24/21 | Western Literature Association Annual Conference 2021 - 225
10/25-27/21 | 2021 WICSEC Conference - Additional Block - 50
11/4-9/21 | 2021 GA Annual Conference - 100
3/12-15/22 | 2022 TLMI Converter - 120
10/15-24/22 | AMTA Annual Convention 2022 - 750
11/5-12/23 | NAI Annual Conference 2023 - 600


Confirmed Bookings
 
Confirmed - Group Business With Sleeping Rooms


2/26-27/19 | CEA/LANL Prompt Fission Neutron Spectra Workshop - 30
7/18-20/19 | LadyBugs Meeting - 65
7/18-20/19 | Momentum Meeting - 25
12/3-5/19 | Undisclosed Health Company_Dec 2019 - 10
11/2-7/20 | La Cosecha 2020 - 2600


TOURISM Santa Fe Sales Travel
 
Tradeshows


  • Justin Cox attended Smart Meetings Northern California on January 23, 2019.
    • Smart NorCal – Private appointments with 13 planners. Over 50 planners in attendance. 3 RFPs so far
  • Justin Cox attended Luxury Summit February 5-8, 2019 in Dallas, San Antonio and Austin, TX.
    • Luxury Meetings Dallas – Private appointments with all 10 planners in attendance. 1 RFP so far;
    • Luxury Meetings Houston – Private appointments with all 5 planners in attendance. 1 RFP so far; another likely to come in the next couple months when group sources their next board meeting. 1 person has verbally committed to FAM
  • April Gallegos attended Destinations Showcase on February 13, 2019 in Washington, DC
    • Met with ConferenceDirect planner with active RFP for 2023 citywide program and 72 prospects for future business.
  • Randy Randall and David Carr will attend Travel & Adventure Show in Denver, CO February 23-24, 2019.
  • David Carr will attend Connect Chicago February 25-26, 2019 in Chicago, IL.



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