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TOURISM Santa Fe April 2019
Sales Report
TOURISM Santa Fe
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SALES REPORT

A Message from Executive Director
Randy Randall

Randy Randall, Executive Director


The annual report for TOURISM Santa Fe, detailing results for the 2018 calendar year, is out with lots of great news. From my perspective, the most significant accomplishment for tourism in the city was an increase in occupancy of 2.2 points to 70.3% and an increase of $7.40 in average rate to $143.25. These increases are particularly remarkable with the availability of short-term rentals in the city increasing by at least 25% with some estimates as high as 40%. These results delivered an increase in lodger’s tax for the year of $1,343,323, a 12.3% jump, taking total lodger’s tax collections to $12,293,807ǃ

For our upcoming fiscal year 2020 budget, Lodger’s Tax is being recommended at a new high of $12,800,000. This will allow us to increase our advertising contract to over $1.5 million, add staffing to our visitor centers and downtown litter program as well as increasing our internal capabilities to design and produce visitor literature. With this support from the Governing Body, we are confident we will be able to continue to increase the benefits of tourism and continue to grow this sector’s contribution to the overall strength of the city.

Click here to access the full 2018 TOURISM Santa Fe Annual Report.

Randy Randall
Executive Director
TOURISM Santa Fe
(505) 955-6209
rrandall@santafenm.gov


March Meetings
 
March Meetings - Community Convention Center


2/25-3/2/19 | MidSchool Math National Conference 2019 - 1660
3/5/19 | Wellness Meeting - 35
3/5/19 | Santo Nino Regional Catholic School - 300
3/7/19 | KW BOLD Seminars - 80
3/7/19 | KW BOLD Seminar - 120
3/8/19 | Retirement Lunch - 100
3/8-10/19 | Santa Fe Home Show 2019 - 1700
3/13/19 | Downtown Merchants Meeting - 25
3/14/19 | Heritage Leadership Meeting - 60
3/15-17/19 | The Whole Bead Show 2019 - 800
3/18/19 | Poetry Reading - 25
3/23/19 | 2019 Cannabis Expo - 550
3/24/19 | Room Maintenance - 10
3/25-27/19 | Tradewinds 2019 - 1200
3/26/19 | Interviews - 15
3/27-29/19 | Marketing Meeting - 15
3/28/19 | CVB/ Arts Commission Meeting - 20
3/29-30/19 | Mayor's Ball - 625
4/2-6/19 | ADSA Annual 2019 - 1020
4/2/19 | District 2 - South Capital Meeting - 30
4/2/19 | Foam Roller Massage Class - 15
4/2/19 | Active Shooter Workshop - 150
4/3/19 | Fireshed Common Ground Workshop - 70
4/3/19 | Anne Frank Exhibition 2019 - 300


March Meetings - Hotels Only


2/20-27/19 | PAX National Meeting - La Fonda on the Plaza - 175
2/22-24/19 | Dreamcatchers Gymnastics Invitational 2019 - Hilton Santa Fe Historic Plaza - 1575
2/25-3/2/19 | MidSchool Math 2019 - La Fonda on the Plaza - 600
2/26-/27/19 | CEA/LANL Prompt Fission Neutron Spectra Workshop - La Fonda on the Plaza - 30
3/9-16/19 | 8th International Conference on Optical Science - Eldorado Hotel & Spa - 175
3/12-15/19 | Winter Institute 2019 - The Lodge at Santa Fe - 100
3/14-16/19 | 20th International Congress on Wavefront Sensing - La Fonda on the Plaza - 90
3/15-17/19 | The Whole Bead Show 2019 - Inn of the Governors - 300
3/17-23/19 | 2nd Machine Learning in Solid Earth Geoscience - Inn and Spa at Loretto - 100
3/23-27/19 | Wine Club Retreat - La Fonda on the Plaza - 250
3/24-28/19 | Tradewinds International LLC - Drury Plaza Hotel in Santa Fe - 130
3/3-4/3/19 | HealthTech Ann. Materials Managers Conference - March 2019 - Hilton Santa Fe Historic Plaza - 20
4/3-7/19 | PPA Spring 2019 Meeting - Hilton Santa Fe Historic Plaza - 30
4/3-7/19 | ADSA Annual 2019 - La Fonda on the Plaza - 500
4/3-4/19 | Quality Management Software User Conference 2019 - La Posada de Santa Fe Resort - 100
4/5-10/19 | ACOMS 2019 Annual Conference - La Fonda on the Plaza - 169


Upcoming Events/Meetings
 
Upcoming Events/Meetings - Community Convention Center


4/2-6/19 | ADSA Annual 2019 - 1020
4/2/19 | District 2 - South Capital Meeting - 30
4/2/19 | Foam Roller Massage Class - 15
4/2/19 | Active Shooter Workshop - 150
4/3/19 | Fireshed Common Ground Workshop - 70
4/3/19 | Anne Frank Exhibition 2019 - 300
4/5-9/19 | ACOMS 2019 Annual Conference - 200
4/10/19 | Yoga for Employees - 15
4/16-18/19 | Flying Saucer Repair - 20
4/17/19 | Lunch and Learn - 35
4/17/19 | Liquor Public Hearing - 15
4/18/19 | Business Fair and Job Expo 2019 - 1000
4/23/19 | Historic Design Review Board Hearings - 50
4/23/19 | Council Chambers Budget Hearings - 40
4/23/19 | Immigration Meeting - 40
4/23-24/19 | Mental Health First Aid Training - 40
4/24/19 | Land Use Event - 50
4/24/19 | Arts Commission Meeting - 20
4/24/19 | Blue Stamped Calcuta/ St. Mikes 2019 - 300
4/25/19 | Sergeant Testing 2019 - 30
4/25/19 | Finance Monthly Staff Meeting - 55
4/25/19 | CoOp Community Conversation Sessions - 50
4/26/19 | Burrola and Fierro Wedding Reception - 750
4/26/19 | Toby Memorial - 50
4/27/19 | Baile de los Cascarones 2019 - 300
4/27/19 | St. Mikes Prom 2019 - 225
5/1-3/19 | Santa Fe Boys Education Foundation - 950
5/2/19 | 2019 Fiesta Court Selection - 300
5/3/19 | Capital High School Prom 2019 - 300
5/4/19 | 2019 Baile de Mayo - 500
5/5/19 | Annual Scholarship Reception - 300
5/9/19 | Mayor's Senior Volunteer Banquet - 370
5/9/19 | Tech Industry Convening - 75
5/10-11/19 | Japanese Cultural Festival 15th Annual Santa Fe JIN 2019 - 1020
5/10/19 | Training with David Markwardt - 20
5/11/19 | Memorial for Lourdes Maria - 120
5/13/19 | Santa Fe High School Robing 2019 - 1300
5/15-/19 | IACP 2019 - 1925
5/20/19 | Santa Fe Public Schools Events 2019 - 600
5/21/19 | Monte del Sol Graudation 2019 - 300
5/22/19 | ATC Graduation 2019 - 300
5/25-26/19 | 2019 Native Treasures Indian Arts Festival - 6010
6/1/19 | Hill Graduation Party - 150
6/3/19 | NM School for the Arts Graduation 2019 - 500


Upcoming Events/Meetings - Hotels Only


3/31-4/3/19 | HealthTech Annual Materials Managers Conference - March 2019 - Hilton Santa Fe Historic Plaza - 20
4/3-4/19 | Quality Management Software User Conference 2019 - La Posada de Santa Fe Resort - 100
4/3-7/19 | ADSA Annual 2019 - La Fonda on the Plaza - 500
4/3-7/19 | PPA Spring 2019 Meeting - Hilton Santa Fe Historic Plaza - 30
4/5-10/19 | ACOMS 2019 Annual Conference - La Fonda on the Plaza - 169
4/8-11/19 | Chiefs and Deputies Administrative Meeting (CDAM) - Hotel Santa Fe - 130
4/9-14/19 | 2019 Mid Year Meeting - Eldorado Hotel & Spa - 125
4/11-14/19 | 25th Annual Conference - 2019 - La Fonda on the Plaza - 150
4/12-13/19 | Strategic Planning Board Meeting 2019 - Inn of the Governors - 10
4/25-26/19 | Annual Meeting 2019 - Drury Plaza Hotel in Santa Fe - 60
4/28-5/3/19 | CNLS 39th Annual Conference - Strongly Correlated Quantum Materials - Eldorado Hotel & Spa - 100
4/28-5/1/19 | Governor's Conference on Hospitality and Tourism 2019 - La Fonda on the Plaza - 325
5/1-3/19 | Early Origins of Male Violence_May 2019 - La Fonda on the Plaza - 315
5/3-8/19 | ABA _ American Society of Irrigation Consultants 2019 National Conference - Eldorado Hotel & Spa - 150
5/4-10/19 | Norwex Conference 2019 - Eldorado Hotel & Spa - 80
5/5-8/19 | AHA Board Meeting - Spring 2019 - 15
5/5-10/19 | CWAG Meeting May 201 - La Posada de Santa Fe Resort - 18
5/10-11/19 | AAJ - 2018/7 JPML - Santa Fe NM - a Fonda on the Plaza - 75
5/13-15/19 | American Ring Travel - Courtyard Marriott Santa Fe - 20
5/14-21/19 | IACP 2019 - Eldorado Hotel & Spa - 500
5/19-24/19 | National Judicial College (NJC) City Courses 2019 - Drury Plaza Hotel in Santa Fe - 55
5/27-6/3/19 | Wilderness & Travel Medicine 2019 - Eldorado Hotel & Spa - 500
6/3-6/19 | 6th Annual Project GLAD Summer Institute - 75


March Sales Leads
 
March Leads - Group Business With Sleeping Rooms


4/3-4/19 | Quality Management Software User Conference 2019 - 100
6/18-19/19 | Jaguar Science Workshop - 22
8/12-15/19 | Business Development, Shareholder Meeting, Board Meeting - 60
10/3-7/19 | The Warwick Society 2019 - 36
10/18-24/19 | PE-PCC 2019/2020 - 260
1/8-12/20 | CCMC Mid-Year Board of Directors Meeting & Item Development Workshop 2020 - 34
1/15-19/20 | ABA Leverage - ULC Midyear Meeting 2020 - 28
1/22-25/20 | Board Meeting 2020 - 13
2/1-6/20 | Access TCA for Stemline - 90
2/8-12/20 | ADARA Inc - Annual Sales Meeting 2020 - 130
3/8-11/20 | CRNA Continuing Education - 100
3/29-4/3/20 | National Judicial College (NJC) City Courses 2020 - 40
4/20-23/20 | CARE 2020 Annual Meeting - 100
5/1-3/20 | Pre-MWC Board Meeting - 15
6/7-11/20 | American Society for Reproductive Immunology - 200
7/12-15/20 | NASP 2020 Summer Conference - 75
10/18-/31/20 | Continuing Education - 25
2/3-7/21 | Midwinter Conference 2021 - 300
2/4-7/21 | Founders Circle 2021 - 60
8/23-29/21 | 2021 GFWC Board of Directors Meeting - 200
7/6-9/22 | Society for Pediatric Dermatology 2022 - 400


Confirmed Bookings
 
Confirmed - Group Business With Sleeping Rooms


3/31-4/3/19 | HealthTech Annual Materials Managers Conference - March 2019 - 20
4/3-4/19 | Quality Management Software User Conference 2019 - 100
7/8-10/19 | Faculty Summer Institute 2019 - 40
7/11-15/19 | Allied Tour & Travel _ Textile Center of Minnesota - 15
7/31-8/3/19 | Summer Meeting - 50
9/22-24/19 | 2019 CINT User Annual Meeting - 200
9/22-25/19 | Golden Frontier Land of Enchantment Tour 2019 - 40
10/3-7/19 | The Warwick Society 2019 - 36
10/23-27/19 | VMAE Fall Meeting 2019 - 40
11/10-14/19 | IFWTWA Conference 2019 - 70
4/22-26/20 | Spiritual Directors International 2020 - 600
5/18-26/23 | 2023 IEEE International Conference on Plasma Science (ICOPS) - 500


TOURISM Santa Fe Sales Travel
 
Tradeshows


  • David Carr and Ryan Dodge attended Travel & Adventure Show in Dallas, TX March 29-31, 2019.
    • 15,000 people attended the show
    • Attended with Carlsbad, Farmington, Gallup and Taos



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