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TOURISM Santa Fe December 2018
Sales Report
TOURISM Santa Fe
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SALES REPORT

A Message from Executive Director
Randy Randall

Randy Randall, Executive Director


The recognition Santa Fe receives from third party sources plays a very important part in our overall marketing and sales efforts. We can buy all the advertising in the world stating what a great place Santa Fe is for a personal visit or meeting destination, but it lacks the credibility of third party endorsement. Nothing adds credibility to a destination like a journalist writing about a terrific experience in Santa Fe or a leading travel company naming Santa Fe as a top destination for any one of our terrific experiences and attributes.

Recently, Forbes Magazine reached out to 14 top travel writers and travel influencers and asked each of them to identify a must visit destination for 2019. Santa Fe was one of the fourteen destinations selectedǃ In a second feature titled “Holiday Gift Guide 2018,” Forbes included Santa Fe with a page of editorial and two great photos. In the December issue of AAA Northeast, there were two pages of pictures and editorial in a separate article of the “Top 10 things to Do in Santa Fe, NM.” Fodors included Ten Thousand Waves in their listing of “The Best Hotels in the USA” – the list only included 14 properties and all were incredibly unique and established. In the Holiday 2018 edition of Springs magazine, from Colorado Springs, there was a multi-page article titled “The Seasonal Spirit of Santa Fe.” The Travel Channel included Santa Fe in “The World’s Most Picturesque Holiday Destinations” - one of only two locations in the United States mentioned. All of this has been published in just the past three weeks and is typical of the publicity our city receives on an ongoing basis.

How fortunate we are to have such a unique and highly regarded destination allowing us to add over $30,000,000 worth of media value annually to our much smaller advertising budget. We should never forget the importance of our unique characteristics and always be protective of what makes “The City Different” so very special.

Happy Holidaysǃ

Randy Randall
Executive Director
TOURISM Santa Fe
(505) 955-6209
rrandall@santafenm.gov


November Meetings
 
November Meetings - Community Convention Center


10/25/18 | Coalition to End Homelessness - 100
10/27/18 | Fiesta Halloween Party - 400
10/29/18 | Self Massage with Foam Rollers - 15
10/29/18 | Tesuque Runners Statue - 8
10/31/18 | Press Conference - 50
11/1/18 | Finance Kickoff - 55
11/1/18 | Fed OpZones Partner Presentation - 20
11/2/18 | Mayor's Lunch - 40
11/27/18 | Film Shoot 2 - 50
11/30/18 | Recycle Santa Fe Art Festival 2018 - 800
12/3/18 | Finance Staff Meeting - 25


November Meetings - Hotels Only


10/22-26/18 | NACHC 2018 MAHC Training - Eldorado Hotel & Spa - 55
10/23-27/18 | Win Ed Conference - Inn and Spa at Loretto - 85
10/28-11/2/18 | National Judicial College (NJC) 2018 - Drury Plaza Hotel in Santa Fe - 55
10/31-11/4/18 | JDRF 2018 Ride to Cure - Eldorado Hotel & Spa; Hilton Santa Fe Historic Plaza - 800
11/4-9/18 | Global Lands All Team Meeting - Hotel Santa Fe - 125
11/4-7/18 | LANSCE User Group Meeting - Hilton Santa Fe Historic Plaza - 70
11/6-11/18 | ATRRM Annual Conference 2018 - La Fonda on the Plaza - 200
11/8-10/18 | NALP Board Meeting - Rosewood Inn of the Anasazi - 17
11/8-12/18 | SOA QFI IRM Meeting - Drury Plaza Hotel in Santa Fe - 8
11/12/-17/18 | La Cosecha 2018 - La Fonda on the Plaza 2600
11/29-30/18 | Ogallala Water _ Fall Conference 2018 - Drury Plaza Hotel in Santa Fe - 65


Upcoming Events/Meetings
 
Upcoming Events/Meetings - Community Convention Center


11/30-12/2/18 | Recycle Santa Fe Art Festival 2018 - 800
12/3/18 | Finance Staff Meeting - 20
12/4/18 | NMED Performance Based Training - 25
12/4-7/18 | TREC BOD/ Staff Meeting - 25
12/4-7/18 | Journalism Under Fire - 500
12/6-7/18 | Law & Policy for Neighborhoods Conference 2018 - 150
12/6/18 | SF Association of Realtors 2018 - 300
12/6/18 | Board Meeting - 10
12/12/18 | Tourism Transition Meeting - 8
12/14/18 | Christmas Party 2018 - 100
12/14/18 | Fire Cadet Testing - 200
12/15/18 | Jade and Daphne Quinceanera - 300
12/19/18 | Finance Staff Meeting - 50
12/20/18 | Legislative Breakfast 60 Day Session - 40
1/8/19 | Film and Digital Media Commission Meeting - 20
1/14-17/19 | NM Counties 2019 - 3500
1/22/19 | Emergency Management Coordinating Group - 25
1/23-24/19 | Mental Health Training - 100
1/24/19 | Governor's Prayer Breakfast 2019 - 490
1/28/19 | Legislative Reception 2019 - 1000
1/31/19 | Breakfast of Champions 2019 - 800
2/2/19 | Souper Bowl 2019 - 2000
2/3/19 | Ballroom Maintenance - 10


Upcoming Events/Meetings - Hotels Only


1/7-11/19 | Grid Science Winter School and Conference 2019 - La Fonda on the Plaza - 65
1/13-16/19 | Winners Celebration 2019 - Hotel Santa Fe - 15
1/14-17/19 | NMAC 2019 - 900
1/14-16/19 | Annual Awards Program 2019 - La Fonda on the Plaza - 50
1/23-25/19 | Quantum Computing and Information for Nuclear Physics - Drury Plaza Hotel in Santa Fe - 50
1/25-27/19 | The Human Movement Conference_Jan 2019 - La Posada de Santa Fe Resort and Spa - 150
1/28-29/19 | TRENDS Conference 2019 - 300
1/28-29/19 | Board Meeting - Jan 2019 - Inn on the Alameda - 18
1/29-31/19 | Workshop on Non Aqueous Flow Batteries - La Fonda on the Plaza - 40


November Sales Leads
 
November Leads - Group Business With Sleeping Rooms


11/14-16/18 | Board Meeting - Nov 2019 - 17
1/14-17/19 | ISS Department Store Meeting January 2019 - 35
1/28-29/19 | Board Meeting - Jan 2019 - 18
1/29-31/19 | Workshop on Non Aqueous Flow Batteries - 40
2/4-8/19 | Small Regional Incentive - Feb 2019 - 45
2/21-22/19 | Motivational Interviewing Level 2 - Feb 2019 - 100
3/4-8/19 | Rocky Mountain Asphalt User Producer Group Conference Spring 2019 - 100
5/5-8/19 | Abbott _ Neuro Leadership Meeting - 20
6/19-24/1 | Fearless Living Institute _ Retreat 2019 - 50
7/22-25/19 | All Aboard America _ Santa Fe Tour 2019 - 50
9/18-20/19 | Partnership Appreciation Event 2019 - 160
9/18-22/19 | SDA 2019 Fall Meeting - 40
9/22-26/19 | dfn Work Shop - 40
10/5-10/19 | CSALS Meeting - 35
10/16-18/19 | IFWTWA Conference 2019 - 70
10/20-24/19 | Free Spirit Vacations - 40
10/22-24/19 | SSA Technical Conference 2019 - 100
10/23-27/19 | VMAE Fall Meeting 2019 - 40
1/6-9/20 | Presidents Club 2020 - 40
2/5-9/20 | NASPA Symposium on Military-Connected Students 2020 - 325
2/17-19/20 | Technology Strategy Summit - Spring 2020 - 140
9/14-16/20 | Technology Conference - Fall 2020 - 325
9/15-19/20 | USS LS Salle Reunion Fall 2020 - 40
10/14-18/20 | 2020 Fall Educational Conference - 50
4/27-5/2/21 | ACB Convention 2021 - 355
7/5-11/21 | Summer Meeting 2021 - 350
10/11-15/22 | World Muscle Society - 1000


Confirmed Bookings
 
Confirmed - Group Business With Sleeping Rooms


11/1-1/16/19 | Annual Awards Program 2019 - 50
1/23-25/19 | Quantum Computing and Information for Nuclear Physics - 50
3/14-16/19 | 20th International Congress on Wavefront Sensing & Presbyopic Refractive Corrections - 90
3/17-23/19 | 2nd Machine Learning in Solid Earth Geoscience - 100
3/23-27/19 | Wine Club Retreat - 250
4/12-13/19 | Strategic Planning Board Meeting 2019 - 10
8/22-25/19 | SF SoulFest 2019 - 15
9/2-6/19 | 2019 International Conference on Numerical Simulation of Plasmas - 100
9/2-4/20 | NMML Annual Conference 2020 - 600
10/23-28/21 | 2021 WICSEC Annual Training Conference - 495


TOURISM Santa Fe Sales Travel
 
Tradeshows


  • David Carr attended Connect Georgia in Alpharetta, GA November 28-30, 2018.
    • 20 appointments; 1 definite and 3 RFP’s.
  • Justin Cox attended Connect Southwest in Reno, NV December 3-4 and Luxury Summit in San Francisco, CA December 5-6, 2018.
    • Connect SW
  • TOURISM Santa Fe received 24 scheduled one-on-one appointments with planners interested in bringing events to the Southwest. Additionally networking opportunities allowed for meeting with nearly every planner in attendance
    • Planners are a mix of association, educational, and corporate meeting planners
  • Luxury Meetings Summit X2 (San Francisco and Silicon Valley)
    • The Luxury Meetings events are one-on-one, appointment-based events. Attendance is capped at each event to ensure there is enough time so that each supplier gets an appointment with every planner.
    • Attendance at these two events was lower than expected possibly due to the wildfires taking place in northern California shortly before these events. Fortunately, both shows did produce opportunities to develop in the future although there were no active RFPs to come immediately out of these events
  • April Gallegos attended Connect DC and Independent Planner in Washington, DC December 4-6, 2018.
    • 23 appointments; 2 RFP’s for Connect DC and 30 appointments.
  • Kim Harmon attended Holiday Showcase in Chicago, IL December 12-15, 2018.
    • 2 RFP’S and over 100 prospects for future business.



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