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TOURISM Santa Fe September 2017
Sales Report
TOURISM Santa Fe
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SALES REPORT

A Message from Executive Director
Randy Randall

Randy Randall, Executive Director


In the marketing newsletter earlier this month, I discussed the importance of offering an experience rather than just a facility or an event. I realize that this is much easier to say than deliver, but I hope I have aroused some thinking with every Santa Fe hotel, restaurant, tour operator and tourism business. Thinking outside the box is not a physical action; it is a mental exercise that must be done on a regular basis to remain competitive. Every business must constantly challenge itself to be better, to offer something more interesting and to find a new solution to the visitor’s desire for an experience they will value and pay a high price to enjoy.

If you want to ensure value-infused experiences to travelers, the effort must start at the very top of your organization. If the managers who monitor and motivate the product offering do not embrace this concept, those who deliver the product will not see the importance of an experiential product and your tourism business will not flourish. In a hotel, if the General Manager does not set the standard and insist on the execution, the housekeepers, spa attendants, front desk receptionist, concierge and other front line staff will not see the importance of being better and more interesting than the hotel down the street. They will not understand the value of ensuring every guest visit is an experience like no other. I use the example of a hotel, but it is true for every business, performance, event and product offered in Santa Fe.

I realize that it requires focus, resources and attention to details to deliver the result; however, the success of our tourism efforts is totally dependent on this concept being embraced. If you are not at the top of your competitive set, take a look at the leader and see if what you offer is as fresh and competitive. See if your personnel are as knowledgeable and friendly. See if the value of your product, not price, is up to par. If all of our tourism offerings step up and raise the bar, we will see continued growth in our occupancy, hotel rate and visitor spending.

Randy Randall
Executive Director
TOURISM Santa Fe
(505) 955-6209
rrandall@santafenm.gov



Take Action
 
Voting Alert: Top HAT Nominations


Submit your Top HAT nominations. Nominations are now open to select the “Top HAT” in the field of New Mexico hospitality and tourism. The Top HAT (Hospitality And Tourism) Awards celebrate and recognize outstanding teams or individuals who have shown exceptional dedication to their company or organization’s brand promise. Nominate your Top HAT today and let’s represent Santa Feǃ The deadline to submit nominations is Friday, October 6 at 5:00 pm MST. Click here to learn more.



August Meetings
 
August Meetings - Community Convention Center


7/24-28/17 | 9th Annual Mariachi Extravaganza - 1200 Attendees
7/25/17 | International Free Electron Laser Conference - 2400 Attendees
7/30-8/4/17 | Meteoritical Society Annual Conference 2017 - 500 Attendees
7/31/17 | Creativity and Madness 2017 - 1520 Attendees
7/31/17 | 2017 Whitehawk Show - 3250 Attendees
8/2/17 | SWAIA Summer Indian Market Preview 2017 - 3600 Attendees
8/4/17 | 2017 Offices for Fiestas - 75 Attendees
8/5/17 | Royal Ball 2017 - 300 Attendees
8/7-16/17 | Elizabeth Quinceanera - 400 Attendees
8/10/17 | Zozobra Unified Command Post - 90 Attendees
8/15/17 | ERP Training - 25 Attendees
8/16-21/17 | Arts Commission Meeting - 25 Attendees
8/16/17 | Zozobra ICP Tabletop Exercise - 30 Attendees
8/20-8/25/17 | SFFD Cadet Family Orientation - 125 Attendees
8/21/17 | Tourism Meeting - 10 Attendees
8/25-26/17 | Public Utilities Meeting - 60 Attendees
8/26/17 | Tesuque Pueblo Board of Ed - 60 Attendees
8/28/17 | City Manager Meeting - 10 Attendees
8/29-30/17 | SF Department Meeting - 20 Attendees
8/30-9/1/17 | Public Bank Task Force - 25 Attendees
8/30/17 | Artist in Residence Promo - 20 Attendees
9/1/17-2/28/18 | Arts Commission Meeting - 15 Attendees
9/2-4/17 | Yoga Class - 10 Attendees
9/2/17 | Legal Hearings - 30 Attendees


August Meetings - Hotels Only


7/17-24/17 | Rocky Mountain Mineral Law (RMML) 2017 - Eldorado Hotel & Spa - 1500 Attendees
7/22-30/17 | Meteoritical Society Annual Conference 2017 - La Fonda on the Plaza - 600 Attendees
7/24-26/17 | Training Meeting - July 2017 - Hotel Santa Fe - 40 Attendees
7/26-30/17 | Board Retreat 2017 - Hilton Santa Fe Historic Plaza - 25 Attendees
7/26-30/17 | CDLA Annual Convention 2017 - Eldorado Hotel & Spa - 450 Attendees
7/29-8/5/17 | AACG 2017 Conference - Eldorado Hotel & Spa - 350 Attendees
7/29-8/5/17 | Creativity and Madness 2017 - La Fonda-Host Hotel - 500 Attendees
8/4-6/17 | Family Reunion - Courtyard Marriott Santa Fe - 50 Attendees
8/14-18/17 | Film/video lead August 2017 - Drury Plaza Hotel in Santa Fe - 16 Attendees
8/20-22/17 | National Association of Sentencing Commission - The Lodge at Santa Fe - 150 Attendees
8/20-25/17 | International Free Electron Laser Conference - Eldorado Hotel & Spa - 500 Attendees
8/27-31/17 | Lattice QCD - Hilton Santa Fe Historic Plaza - 40 Attendees


Upcoming Events/Meetings
 
Upcoming Events/Meetings - Community Convention Center


8/30-9/1/17 | Artist Professional Training - 25
9/1/17-2/28/18 | Mayor's Recognition For Excellence in The Arts 2017 - 300
9/2-9/4/17 | Qi Revolution 2017 - 720
9/2/17 | Finance Dept. Onsite Training - 64
9/5/17 | CIGNA Meeting - 12
9/6/17 | Food Summit 2017 - 60
9/7-8/17 | NMSU _ CYFD Foster Parent Conference 2017 - 1350
9/8/17 | Care Net Annual Fundraiser Banquet - 700
9/8/17 | 2017 Santa Fe Wine & Chile Fiesta - 2000
9/9/17 | Children's Water Fiesta - FALL 2017 - 1600
9/11-14/17 | Eldorado Luncheon - 500
9/13/17 | EPA Stormwater Kick-Off Meeting - 60
9/13/17 | 2017 Offices for Fiestas - 75
9/14-16/17 | Fiestacita 2017 - 350
9/15-17/17 | Caballeros Breakfast 2017 - 250
9/18/17 | Gran Baile 2017 - 900
9/19-20/17 | 4th Annual Vehicle Forfeiture Conference - 200
9/21/17 | Zozobra Unified Command Post - 90
9/21/17 | Emergency Mgmt. Meeting - 20
9/23/17 | MGT343 Disaster Management for Water and Wastewater - 105
9/25-29/17 | Naturalization Swearing-in Ceremony 2017 - 700
9/26-27/17 | Mayor's Meeting TBD - 16
9/28/17 | Mayor's Ball 2017 - 545
9/28/17 | FAM Welcome Reception - 25
10/2/17 | Multi-Family Housing Conference - 130
10/2-4/17 | Kitchen Use - 15
10/10/17 | Departmental Meeting - 150
10/12/17 | Yoga Class - 15
10/12/17 | Elizabeth Quinceanera - 400
10/12/17 | Romero / Brito Wedding Reception - 300
10/17/17 | Welsh Retirement Celebration - 200
10/20/17 | ERP Training - 12
10/21-22/17 | Emerging Media Working Group - Film Commission - 16


Upcoming Events/Meetings - Hotels Only


8/27-31/17 | Lattice QCD - Hilton Santa Fe Historic Plaza - 40 Attendees
9/7-10/17 | Continuing Education Company - Eldorado Hotel & Spa - 125 Attendees
9/10-14/17 | Active Experiments in Space: Past,Present,Future - Inn and Spa at Loretto - 50 Attendees
9/11-13/17 | Kappa Reunion - Hotel Santa Fe - 35 Attendees
9/11-13/17 | JEC Symposium 2018 - La Fonda on the Plaza - 13 Attendees
9/12-17/17 | Onin Group Managers Meeting 2017 - La Posada de Santa Fe Resort and Spa - 80 Attendees
9/13-17/17 | CU Conferences - Eldorado Hotel & Spa - 100 Attendees
9/13-17/17 | UMHEF Annual Board of Trustees Meeting - Eldorado Hotel & Spa - 50 Attendees
9/13-17/17 | Haiku North America 2017 - Hotel Santa Fe - 150 Attendees
9/14-18/17 | Kappa Alpha Theta Reunion - Inn on the Alameda - 25 Attendees
9/14-16/17 | NMSU _ CYFD Foster Parent Conference 2017 - Courtyard Marriott Santa Fe - 350 Attendees
9/17-21/17 | Friends Reunion - Drury Plaza Hotel in Santa Fe - 14 Attendees
9/17-23/17 | Fiestas 2017 - Eldorado Hotel & Spa - 80 Attendees
9/18-22/17 | MultiMat 2017 - Drury Plaza Hotel in Santa Fe - 100 Attendees
9/24-27/17 | CINT User Annual Meeting - La Fonda on the Plaza - 200 Attendees
9/25-29/17 | Mesoscale Modeling of Explosives Initiation (MMEI) - Hotel Santa Fe - 75 Attendees
9/25-28/17 | Culture Trip - Q3 QBR - Sept 2017 - La Posada de Santa Fe Resort and Spa - 50 Attendees
9/30-10/5/17 | NAHB Executive Board Meeting - Drury Plaza Hotel in Santa Fe - 130 Attendees
10/2-6/17 | Jackalope Users Group 2017 - Drury Plaza Hotel in Santa Fe - 35 Attendees
10/4-9/17 | Affordable Housing&Comm. DevelopmentConf. 2017 - Inn and Spa at Loretto - 25 Attendees
10/4-6/17 | National Session - La Fonda on the Plaza - 25 Attendees
10/15-22/17 | AAP Annual Institute and Conference 2017 - Eldorado Hotel & Spa - 300 Attendees
10/16-20/17 | Air Force Academy 5th Squadron - Drury Plaza Hotel in Santa Fe - 17 Attendees
10/19-20/17 | Communications and Marketing Committee Meeting - La Posada de Santa Fe Resort and Spa - 40 Attendees
10/20-22/17 | 2017 Review Santa Fe Photo Festival - Drury Plaza Hotel in Santa Fe - 100 Attendees
10/24-27/17 | National Center for Employee Ownership - La Fonda on the Plaza - 25 Attendees
10/29-11/2/17 | Eldorado _ G418 - Eldorado Hotel & Spa - 100 Attendees


August Sales Leads
 
August Leads - Group Business With Sleeping Rooms


2017
9/11-13/17 | AGA - Governing Board Meeting - 30 Attendees

2018
1/10-12/18 | JDRF 2018 Ride to Cure - 750 Attendees
1/14-18/18 | Physics Informed Machine Learning 2018 - 100 Attendees
1/21-26/18 | RHMF 2018 Conference - 200 Attendees
1/21-26/18 | NSAC Summer Meeting - 100 Attendees
2/14-18/18 | NADO - SWREDA 2019 Annual Conference - 120 Attendees
2/19/18 | SVN Training ABQ SAF - 50 Attendees
5/21-25/18 | SVN Annual Meeting 2020 - 200 Attendees
6/23-24/18 | 2019 CSG National Conference - 500 Attendees
6/23-28/18 | IFIP Regional Conference 2018 - 250 Attendees
6/24-29/18 | MoFo - Corporate Meeting 2019 - 175 Attendees
6/24-27/18 | NASPD Summer Conference 2019 - 150 Attendees
7/22-27/18 | Old West Show & Auction_Summer 2018 - 550 Attendees
7/28-8/4/18 | Spiritual Directors International 2019 - 600 Attendees
8/5-8/18 | FinOps Global Summit - January 2018 - 90 Attendees
10/15-16/18 | JEC Symposium 2018 - 13 Attendees
10/31-11/4/18 | COMPRES 2018 - 150 Attendees

2019
1/30-2/4/19 | AAOMP Annual Meeting 2020 - 250 Attendees
3/28-31/19 | ABA _ American College of Mortgage Attorneys Board Meeting 2020 - 100 Attendees
6/19-23/19 | Creativity and Madness 2018 - 600 Attendees
7/10-12/19 | Women of Resilience 2018 - 150 Attendees
7/19-21/19 | Bostik IBU 2018 - 110 Attendees
12/4-8/19 | ESIP Summer 2018 - 300 Attendees
4/21-30/20 | IAOM Winter Joint Committee Meeting 2018 - 50 Attendees
4/21-26/20 | NFPRHA June 2018 - 22 Attendees
5/25-30/20 | Viking Travel _ Chicago Area Art Lovers 2018 - 45 Attendees


August Leads - Community Convention Center


Data is not available for August 2017. A custom report is currently being created to track this data going forward.


Confirmed Bookings
 
Confirmed - Group Business With Sleeping Rooms


2017
8/14-8/17 | Machine Learning in Solid Earth Geoscience - 100 Attendees
9/11-13/17 | Mesoscale Modeling of Explosives Initiation (MMEI) - 75 Attendees
9/25-29/17 | Physics Informed Machine Learning 2018 - 100 Attendees

2018
1/21-26/18 | NMPW State Conference 2018 - 60 Attendees
2/14-18/18 | Film/video lead_August 2017 - 16 Attendees
2/20-23/18 | JEC Symposium 2018 - 13 Attendees
4/1/18 | Creativity and Madness 2018 - 600 Attendees
7/28-8/4/18 | Women of Resilience 2018 - 150 Attendees


Confirmed - Community Convention Center


Data is not available for August 2017. A custom report is currently being created to track this data going forward.


TOURISM Santa Fe Sales Travel
 
Tradeshows


  • David and Justin attended Connect Marketplace New Orleans August 21-23.
  • Kim attended American Bar Association in New York August 10-15.
  • Randy and David are attending Inntopia DestiMetrics Destination Round Table & Users Group September 22 in Colorado.
  • David will be attending IMEX America 2017 October 10-12, 2017 in Las Vegas, NV.
  • Justin will be attending Luxury Summit Meetings October 26-27 in San Francisco and Silicon Valley.
  • April will be attending Connect Medical October 24-26, 2017 in Cincinnati, OH.



FAM


FAM dates are set for October 17-20, 2017


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