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TOURISM Santa Fe December 2017
Sales Report
TOURISM Santa Fe
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SALES REPORT

A Message from Executive Director
Randy Randall

Randy Randall, Executive Director


As with our marketing efforts, the sales side of TOURISM Santa Fe had a banner year in 2017. The team has been involved with the generation of 120 bookings totaling 40,100 room nights – a 10% improvement over 2016. They have also increased the lead production sent to hotels by 38%, sending out 264 qualified leads. To accomplish this, we have partnered with two third party lead generating companies. Additionally, we have attended 15 national trade shows, seven Luxury Summit meeting planner events and conducted three familiarization trips bringing in 33 meeting planners who have already booked seven definite events.

A new sales plan has been completed for next year, detailing our efforts on an annual calendar basis rather than the traditional fiscal year that follows the city budget process. The sales plan includes the best of what has been successful over the past few years along with some new ideas to increase overall annual group bookings. Some of the new inclusions to the 2018 plan:
  • Production of an updated Group Destination Guide
  • The addition of another third party lead generator
  • Development of a “Meet Santa Fe” brand identity for all group solicitation collateral
  • Redesign of the Community Convention Center website
  • Development of a “Meet Santa Fe” video as both a standalone and customizable product for industry partners to use in meeting pitches
We have set goals for continued growth in both lead generation and definite bookings and look forward to increased lodgers support of our objectives to bring overall hotel occupancy to the 70% level with downtown hotels achieving 75%. The sales plan will be posted in the industry partner section of santafe.org soon.

Happy Holidaysǃ

Randy Randall
Executive Director
TOURISM Santa Fe
(505) 955-6209
rrandall@santafenm.gov


November Meetings
 
November Meetings - Community Convention Center


10/25/17 | Munis ERP Change Management Dept. Ambassadors - 40
10/26-28/17 | Mayor's Recognition For Excellence in The Arts 2017 - 450
11/2/17 | LHHS Interim Committee Conference - 150
11/7/17 | Verizon Power Broker Meeting - 20
11/14/17 | Guadalupe Reconstruction Public Input Meeting - 75
11/14/17 | Emerging Media Working Group #2 - Film Commission - 22
11/15/17 | Arts Commission Meeting - 30
11/15/17 | Long Range Planning Committee - 30
11/17-19/17 | Recycle Santa Fe Art Festival 2017 - 3060
11/27-12/1/17 | Plaza Park Artist/Artisan Selection Process - 75
11/30/17 | Emerging Media Working Group #3 - Film Commission - 18
11/30/17 | State of the School Address 2017 - 550


November Meetings - Hotels Only


10/24-27/17 | National Center for Employee Ownership - La Fonda on the Plaza - 25
10/29-11/2/17 | Eldorado _ G418 - Eldorado Hotel & Spa - 100
11/4-12/17 | Unified Group Ann. Mtg. and Owners' Forum 2017 - Inn and Spa at Loretto - 35
11/4-9/17 | ECI Ceramic Matrix Composites - La Fonda on the Plaza - 100
11/12-17/17 | Office Administrative Course 2017 - La Fonda on the Plaza - 100
11/15-16/17 | Magistrate Court Staff Regional Meeting 2017 - Inn and Spa at Loretto - 60
11/26-12/4/17 | National Onion Association Annual Conference 2017 - Inn and Spa at Loretto - 175
11/29-12/2/17 | E1039 Collaboration Workshop - La Fonda on the Plaza - 35
12/4-10/17 | PHENIX Collaboration Meeting - Inn and Spa at Loretto - 20


Upcoming Events/Meetings
 
Upcoming Events/Meetings - Community Convention Center


11/27-12/1/17 | Plaza Park Artist/Artisan Selection Process - 75
12/7-8/17 | Law & Policy for Neighborhoods Conference 2017 - 360
12/7 | Task Force Meeting on Affordable Housing - 210
12/8 | SFFD Cadet Graduation 31st - 168
12/8 | Art Commission Meeting - 10
12/9 | 60th Birthday Party - 150
12/11-15/17 | SQL programming Basics Training - 50
12/14 | OTAB Funding Review & Presentations - 20
12/15 | Legislative Breakfast - 40
12/19 | Customer Service Training - 25
12/20 | Scissor Lift Training - 25
12/29-1/1/18 | Dino Expeditions - 1850
12/30 | Downey Ministry 2018 - 60

2018
1/8-9/18 | Purchasing Card Training Session - Wells Fargo Bank - 100
1/8 | Arts Commission Meeting - 25
1/15-18/18 | NMAC 2018 - 3500
1/19 | EnerGov Stakeholders Orientation - 30
1/22-26/18 | IPMBA Bike Training - 25
1/22 | Democratic Party Banquet 2018 - 600
1/23 | New Mexico Farm & Livestock Bureau 2018 - 600
1/25 | Governor's Prayer Breakfast 2018 - 340
1/25 | Emerging Media Working Group #3 - Film Commission - 22
1/25 | Indian Affairs Dinner 2018 - 400
1/27 | Souper Bowl 2018 - 2000
1/29 | Legislative Reception 2018 - 500
2/1 | Breakfast of Champions 2018 - 750
2/2-3/18 | 13th Annual Sweetheart Auction - 850


Upcoming Events/Meetings - Hotels Only


1/26-12/2/17 | National Onion Association Annual Conference 2017 - Inn and Spa at Loretto - 175
11/29-12/4/17 | E1039 Collaboration Workshop - La Fonda on the Plaza - 35
12/4-10/17 | PHENIX Collaboration Meeting - Inn and Spa at Loretto - 20
12/11-13/17 | NRECA LCI/CLCP Task Force & Certification Panel - Inn and Spa at Loretto - 10
1/15-19/18 | NMAC 2018 - tbd - 900
1/21-26/18 | Physics Informed Machine Learning 2018 - Inn and Spa at Loretto - 100
1/29-31/18 | TRENDS Conference 2018 - La Fonda on the Plaza - 250
1/29-2/1/18 | 2018 Santa Fe Jets and Heavy Flavor - Inn and Spa at Loretto - 50


November Sales Leads
 
November Leads - Group Business With Sleeping Rooms


2017
6/4/12-12/9/17 | AFAUSSS 2018 - 150
12/7/17-2/7/18 | 2018-03 HSU Owners Meeting - 70

2018
2/5-18/18 | Career Conference 2019 - 2000
2/16-24/18 | NMCA and NMOCA Seminar - 60
2/22-3/21/18 | Passion Test Certification Program 2018 - 25
3/18-30/18 | The Chopra Center - Infinite Possibilities 2019 - 300
3/28-4/13/18 | Delta Dental Smile Power Retreat - 25
4/7-5/18/18 | Electric Power Research Institute - M&TS PDU Fall Team Meeting 2018 - 13
5/13-9/8/18 | FEA 2018 Conference - 225
9/2-9/18 | Healthcare Services Group BOD 2019 - 50
9/6-16/18 | Eldorado - 195
9/9-10/12/18 | Eldorado - 130
10/8/18-1/25/19 | Eldorado - 130

2019
1/20-2/22/19 | NARMH Annual Conference 2019 - 200
2/17-3/1/19 | ICEIWG Quarterly Meeting 2018 - 25
2/24-3/23/19 | Sanofi Genzyme _ APC RN Real World Experience Advisory Board 2018 - 35
3/21-5/5/19 | Smartwool Spring Sales Meeting 2018 - 115
5/1-9/6/19 | Sysmex SPA 2020 - 84
9/3-0/13/19 | CUNA The Foundation Board Meeting 2018 - 25
10/11/19-6/12/21 | Timberland Boot Camp 2018 - 110


November Leads - Community Convention Center


Data is not available for November 2017. A custom report is currently being created to track this data going forward.


Confirmed Bookings
 
Confirmed - Group Business With Sleeping Rooms


2017
11/4-12/17 | AFAUSSS 2018 - 150

2018
1/29-31/18 | TRENDS Conference 2018 - 250
5/21-25/18 | Eldorado - 195
9/2-8/18 | Eldorado - 130
10/16-22/18 | Eldorado - 130

2019
1/20-25/19 | Minnesota CLE - CEO 2018 - 40
2/17-22/19 | Unified Group Annual Meeting and Owners' Forum 2017 - 35
2/24-3/1/19 | Viking Travel _ Chicago Area Art Lovers 2018 - 45


Confirmed - Community Convention Center


Data is not available for November 2017. A custom report is currently being created to track this data going forward.


TOURISM Santa Fe Sales Travel
 
Tradeshows


  • Justin attended Connect Pacific Northwest in Bellevue, WA from November 30 – December 1, 2017.
  • David attended Connect Southwest in Palm Springs, CA on December 4-5, 2017.
  • Kim attended Holiday Showcase 2017 in Chicago, Il from December 13-15, 2017.
  • April attended Connect DC in Washington, DC on December 13, 2017.


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