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TOURISM Santa Fe March 2020
Marketing Report
TOURISM Santa Fe
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MARKETING REPORT

A Message from Executive Director
Randy Randall

Randy Randall, Executive Director


As we move into 2020 and our advertising and marketing strategies become more fully developed, you will note that the emphasis is on creating and sharing content that emotionally resonates with travelers. Today’s potential visitor wants to see and hear the experiences that evoke a feeling. This will differentiate the destination as we compete for our fair share of the traveling public.

In Santa Fe, 80% of the visitation is done by individual leisure travelers using their own time and resources and the expectation of a unique and memorable experience must be shared through storytelling. Our advertising agency, Vladimir Jones, in conjunction with our marketing team has created a few general videos in this fashion. They have also created specific videos that tell the story of experiencing our visual arts and cuisine. In the pipeline are more interest specific videos relating to the performing arts, outdoor adventure, retail and shopping, film and Santa Fe secrets. These are focused on a soft sell to set the expectation and stimulate interest in the visitor finding his or her own sense of place in Santa Fe.

This is a far more sophisticated approach to marketing The City Different than some of the hard sell/in your face techniques of the past. We are convinced this will appeal to our consistent upper-class visitor along with the affluent younger traveler, more elusive to find and more competitive to attract, who prioritize participating in immersive experiences. Our positioning is that Santa Fe itself is an authentic experience like none other and our marketing direction is to communicate that in a way that is compelling and credible, setting an expectation that will not only be met but also exceeded.

We have always and will continue to remain agile in our marketing efforts to respond to events as they unfold. This remains true as we face the international concerns of the COVID-19 virus. For the most up-to-date information on COVID-19, please visit these helpful websites:
Santa Fe continues to receive positive accolades and media coverage. Most recently we were recognized as one of nine domestic destinations with an international feel and by Reader’s Digest as one of the twelve last-minute Spring Break destinations. Great timing for the travel uncertainty ahead.


Randy Randall
Executive Director
TOURISM Santa Fe
(505) 955-6209
rrandall@santafenm.gov



MARKETING ACTION ITEMS
 
[Join Us] For an Overview of Advertising Initiatives

[Order Today] 2020 Santa Fe Visitors Guides Are Here

[Vote] AFAR Travelers’ Choice Awards 2020

[Submit] Information Related to Major Art Sales

[Add Your Offers] Kids Free Spring Break



[Join Us] For an Overview of Advertising Initiatives



Join TOURISM Santa Fe and our advertising agency, Vladimir Jones, for an in-depth presentation on our current advertising campaign.

On March 18, our advertising agency, Vladimir Jones, will be meeting with industry partners at 4:00 pm in the Community Convention Center (Lamy/Peralta rooms) for an update on our current advertising campaign.

Some of the anticipated topics that we will cover include:
  • Ongoing research and how that impacts our overall strategy,
  • Paid media tactics and effectiveness,
  • An overview of our new brand creative and campaign concepts, and
  • Discussion about media prioritization and strategy due to the impacts of COVID-19
We ask that if you plan on joining us, to please RSVP as soon as possible


[Order Today] 2020 Santa Fe Visitors Guides Are Here



After experiencing a brief production delay, the 2020 Official Santa Fe Visitors Guides have arrived. Thank you for your patienceǃ

Be sure you have guides available for your visitors and guests. Place your bulk orders here using our online order form and we will notify you as soon as they are ready to be picked up.

Single orders for the guide can be placed here. Add this link to your website allowing visitors to order directly from your site.

Finally, the 2020 Santa Fe Visitors Guide features an enhanced video experience through augmented reality. Bring the guide to life with access to new and exclusive videos where you can immerse yourself in all that Santa Fe has to offer. Click here to learn more.


[Vote] AFAR Travelers’ Choice Awards 2020



We’re thrilled to share that Santa Fe is included in AFAR’s Travelers’ Choice Awards 2020 in the Best North American City categoryǃ We also encourage everyone to include Santa Fe as “other” in the Best City for Art and Culture category.

Now into its fifth year, the prestigious AFAR awards reflect the tastes of the AFAR audience – the most affluent, influential and well-traveled across all travel media. Make your voice heard todayǃ

Voting is open now on AFAR.com through July 2 and voters are encouraged to vote as many times as they’d likeǃ Winners in each category will be announced in the fall.

Vote now: www.afar.com/surveys/afar-travelers-choice-awards-2020


[Submit] Information Related to Major Art Sales



As you know, promoting Santa Fe’s art offerings is a major focus of our TOURISM Santa Fe public relation’s efforts. We understand the importance of not only reaching travelers interested in seeing art, but also reaching those travelers with potential to be art buyers.

One way to reach these consumers is by generating awareness of the significant sales that are taking place regularly within our market. From newspapers like the New York Times and Wall Street Journal to niche art publications, a major area of coverage is sharing news of major and influential sales within a market.

Through promoting the traction of these key sales, we can reinforce the message that Santa Fe is an influential destination in the art-buying world. Sale coverage increases legitimacy to the destination as a high-profile market.

We recently introduced a newly developed system to help us better understand the transactions that are taking place. We created an online form for easy submission of pertinent sales details. When a major sale occurs at your place of business, we ask that you complete the form with as many details as possible, so that we, alongside our national PR firm Lou Hammond Group, can send the news to appropriate outlets.

The art form is live at santafe.org/artform and is accessible to you at all times.

Should you have any questions, please reach out to us at: publicrelations@santafe.org


[Add Your Offers] Kids Free Spring Break



Kids Free Spring Break is hereǃ It is not too late to add your 2020 Santa Fe Kids Free Spring Break offers to the promotional landing page.

Things to know before posting your offer:
  • Offers must be valid during the Kids Free Spring Break promotional period of March 1 – April 15, 2020 and must last the entire promotion. You may provide any restrictions or blackout dates in the Offer Pricing and Date Restrictions box.
  • Offers submitted to the Kids Free Spring Break landing page must include a free offer for kids. If you are not offering something free for kids, your offer will not be approved.
  • You can list multiple offers, but must submit a new form for each. Remember that each offer is limited to a single category.
To get started, login to your Business Partner dashboard on santafe.org. Click on the blue button that says, “Add Your Spring Break Offers.” Please read all of the instructions and complete the form. Click “Add Offer” to submit the form. Once the offer is validated, it will appear on the promotional landing page. Click here to view the current offers.

If you need assistance logging in or completing the form, contact us at business@santafe.org.



MARKETING INFORMATION ITEMS
 
Free Santa Fe Margarita Trail Training

Sell Your Santa Fe Products & Services ONLINE
Join the Santa Fe Gift Guide SPECIAL OFFER - DEADLINE April 7th



Free Santa Fe Margarita Trail Training



What is your favorite margarita in Santa Fe? Thousands of visitors and locals are experiencing the Margarita Trail on a monthly basis. Does your staff know how to guide someone onto the Trail? Let us helpǃ A free Margarita Trail training session can be done in less than 20 minutes at staff meetings, server meetings, or monthly team meetings. All are a great times to get your staff up to speed on the Margarita Trailǃ

Contact Ryan Dodge to schedule a training, learn more about the program or to just order more Passports that you can sell at your business. Remember – you purchase them for only $2 each and sell for $3 to your customers – it’s easy to make a little extra moneyǃ Call 505-955-6232 or email: rhdodge@santafenm.gov. Make sure your customers know about the Santa Fe Margarita Trail today. Learn more at www.santafemargaritatrail.com

Latest Margarita Trail Stats:
  • Over 18,500 visitor and locals are enjoying the Santa Fe Margarita Trail.
  • 4,275 people have earned an official T-Shirt by collecting five stamps on the Trail.
  • We have nearly 200 members of the new Margarita Society whom have earned 10 or 15 stamps.
  • 256 margarita lovers have earned a free autographed copy of The Great Margarita book by Al Lucero by earning 20 stamps.
  • 160 people have completed over 30 stops on the Trail, which earned them a custom Margarita Trail Bartender Kitǃ



Sell Your Santa Fe Products & Services ONLINE
Join the Santa Fe Gift Guide SPECIAL OFFER - DEADLINE April 7th



Get Ready for Summer and Reach Shoppers Now

#1 - The Santa Fe Gift Guide is an e-newletter sent to over 70, 000 subscribers twice per year
  • April 21, 2020 Spring & Summer
  • October 27, 2020 Fall & Winter
#2 – It’s also a targeted page on SantaFe.org updated with new advertisers coinciding with the semi-annual launching of the Santa Fe Gift Guide e-newsletter.

View the current online October to April Issue.

Cost & Discount
  • $150 for 6 months
  • SPECIAL OFFER - $240 for 12 months - 20% discount when you purchase both issues together
This includes monthly stats emailed to you regarding your ad performance.
Tax is additional.

Deadline: April 7, 2020

Contact: Nancy Brown, sales@studiox.com / 505.660.4690

Make the Most of your presence on Santa Fe.org -
  • Header Banner Ads - $100 - $500 per month - see samples
  • Featured Calendar Listings - $100 per month - see samples
  • Newsletter Inline Ads - $100 per newsletter - see samples




SANTAFE.ORG
 
SantaFe.org How It's Performing


santafe.org screenshot

February 2020 Performance Metrics

Visits
  • Total Sessions 97,208 (2.8% increase Y/Y)
  • Unique Users 79,904 (4.2% increase Y/Y)
  • Pages per Session 2.13 (7.9% decrease Y/Y)
  • Average Time on Site 2:16 (2.5% increase Y/Y)
  • Conversion Rate 10.3% (44.7% decrease Y/Y)

Visitor Gender
  • 64.6% Female (16.1% increase Y/Y)
  • 35.4% Male (13.4% decrease Y/Y)

Visitor Age
  • 6.8% 18 - 24 (36.3% increase Y/Y)
  • 18.5% 25 - 34 (12.3% decrease Y/Y)
  • 15.0% 35 - 44 (11.9% decrease Y/Y)
  • 16.1% 45 - 54 (0.5% decrease Y/Y)
  • 21.2% 55 - 64 (7.0% increase Y/Y)
  • 22.5% 65+ (21.0% increase Y/Y)

Newsletters

  • Santa Fe Happenings
    • Sent: 02/04/2020
    • Number sent: 45,384
    • Number opened: 7,282
    • Open rate: 15.9%
  • Vote for your favorite travel experiences in The City Different
    • Sent: 02/07/2020
    • Number sent: 58,568
    • Number opened: 9,294
    • Open rate: 15.9%
  • TOURISM Santa Fe Marketing Report
    • Sent: 02/12/2020
    • Number sent: 1,127
    • Number opened: 421
    • Open rate: 37.4%
  • Santa Fe Deals and Specials
    • Sent: 02/20/2020
    • Number sent: 35,594
    • Number opened: 6,059
    • Open rate: 17.0%
  • Uncover a Spring Different in Santa Fe
    • Sent: 02/25/2020
    • Number sent: 29,377
    • Number opened: 5,422
    • Open rate: 18.5%
  • TOURISM Santa Fe Sales Report
    • Sent: 02/26/2020
    • Number sent: 1,139
    • Number opened: 409
    • Open rate: 36.0%

✝Open rate is only counted for users who have images enabled in their email or if a user clicks on a link.



SOCIAL MEDIA
Join us on Facebook See us on Flickr See us on YouTube Follow our Tweets Watch us on YouTube See us on Instagram
 



TOURISM SANTA FE SOCIAL MEDIA UPDATE
 
February’s social media efforts held strong in a month that has traditionally been among the lowest performing. Facebook engagement held mostly flat with a 3.2% dip M/M. PTAT saw a 13.8% decrease month over month as well. Twitter continued to perform well, with engagement just topping last month’s record marks (.16% increase M/M) while seeing a 5.3% drop in impressions. Instagram growth remains solid, with a 2.2% increase in followers this month. Pinterest saw 71,400 organic impressions, up 6.76% over last month. YouTube views are down 21.8% as Vladimir Jones paid promotion is scaled back.

Don't Forget to add #SantaFeNM or #TheCityDifferent to your postsǃ

Facebook: www.facebook.com/SantaFeTourism
Twitter: twitter.com/CityofSantaFe/
Pinterest: pinterest.com/cityofsantafe/
Instagram: instagram.com/CityofSantaFe/
YouTube: youtube.com/VisitSantaFeNM
SantaFe.org Blog: santafe.org/blog/


Join us on Facebook Facebook
Facebook screenshot

February 2020 Performance Metrics
  • Total Page Followers: 74,621 (.53% increase M/M)
  • People Talking About This (PTAT): 18,359 (13.8% decrease M/M)
  • Engagement: 58,927 (3.2% decrease M/M)
  • Top Ranking Post: “A snowy day in Santa Fe. #TheCityDifferent Video: Altitude FX”
    • Reactions: 2,490
    • Comments: 42
    • Reach: 53,740


Join us on Twitter Twitter
Twitter screenshot

February 2020 Performance Metrics
  • Followers: 15,182 (.96% increase M/M)
  • Monthly Impressions: 98,200 (5.3% decrease M/M)
  • Engagement: 1826 (.16% increase M/M)
  • Top Ranking Post: “A snowy day in Santa Fe. #TheCityDifferent Video: Altitude FX”
    • Impressions: 3650
    • Retweets: 20
    • Total engagements: 217


Join us on Instagram Instagram
Instagram screenshot

February 2020 Performance Metrics
  • Followers: 32,113 (2.2% increase M/M)
  • Top Performing Post: “We normally like to feature the colors of Santa Fe, but we thought we would do something a bit different for ##leapday. #TheCityDifferent | SantaFe.org photo: @biscochito_santafe”
    • Likes: 1642


Join us on Pinterest Pinterest
February 2020 Performance Metrics
  • Organic Impressions: 71,400 (6.76% increase M/M)


Read the Santa Fe blog Santa Fe Blog
February 2020 Performance Metrics
  • Total Blog Views: 8,853 (2.4% increase M/M)
  • Average Time on Blog: 3:22 minutes (7.4% increase M/M)

February Blog Posts

11 Surprising Facts about Santa Fe, NM
  • Published February 13, 2020
  • Views: 195

Spring into March with Santa Fe Performing Art Events
  • Updated February 24, 2020
  • Views: 31

Top 5 Viewed Blog Posts in February

Hiking Trails You Can Access From Santa Fe
  • Posted October 31, 2019
  • Views: 623
A Day Trip to Chimayo from Santa Fe
  • Posted September 1, 2015
  • Views: 520
Getting To and Around Santa Fe
  • Posted February 18, 2019
  • Views: 397
Take a Tour of Santa Fe’s Historic Sites
  • Posted May 7, 2019
  • Views: 377
4 Don’t Miss Trails in Santa Fe County
  • Posted March 19, 2019
  • Views: 362


Watch us on Youtbue YouTube
February 2020 Performance Metrics
  • Subscribers: 613 (1.2% increase M/M)
  • Views: 632,628 (21.8% decrease M/M)



MEDIA PLACEMENT - ADVERTISING


PRINT

New Mexico Magazine
Target Market: New Mexico
Flight Dates: February 2020
Impressions: 70,000
Media Spend: $4,430



DIGITAL DISPLAY, E-BLASTS, PREROLL VIDEO & MOBILE

Google Display Network & Discovery Ads
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 248,430
Media Spend: $1,060.78



The Trade Desk
Standard Remarketing Display
Target Market: National
Flight Dates: 2/1/2020-2/29/2020
Impressions: 252,727
Media Spend: $857.25



5280 Magazine
Display: ROS Banners
Target Markets: Greater Denver Area
Flight Dates: 2/1/2020-2/29/2020
Impressions: 5,098
Media Cost: Added Value



Texas Monthly
Display: Sponsored Trip Guide/ROS Promo Display
Target Markets: Texas
Flight Dates: 2/11/2020-2/29/2020
Impressions: 124,941
Media Cost: $5,000
texasmonthly.com/promotion/spring-break-in-the-city-different



Texas Monthly
Facebook Post
Target Markets: Texas
Flight Dates: 2/11/2020
Impressions: 63,654
Media Cost: Added Value



Texas Monthly
Twitter Post
Target Markets: Texas
Flight Dates: 2/17/2020
Impressions: 7,990
Media Cost: Added Value



Texas Monthly
Traveling Texan - e-Newsletter
Target Markets: Texas
Flight Dates: 2/18/2020
Impressions: 3,676
Media Cost: Added Value



Matador Network
Social Pro Branded Content
Target Markets: Los Angeles & Chicago
Flight Dates: 2/12/2020-2/29/2020
Impressions: 292,232
Media Cost: Package (Total: $7,500)
matadornetwork.com/read/11-surprising-facts-santa-fe-nm

Refinery29
Travel Takeover Banners
Target Markets: National
Flight Dates: 2/1/2020-2/29/2020
Impressions: 129,548
Media Cost: Package



R29 Sweepstakes
Target Markets: National
Flight Dates: 12/16/2019 - 1/29/2020
Sweepstakes Entries: 14,038
Media Cost: Package

New Mexico Magazine
Added Value E-Newsletters
Target Market: New Mexico
Flight Dates: 2/14/2020 & 2/27/2020
Opens: 23,816



YouTube TrueView
Target Markets: National, Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 908,085
Media Spend: $7,438.01
Links to Videos:


Facebook & Instagram
Image Ads
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 471,142
Media Spend: $2,871.65



Video Ads
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 503,571
Media Spend: $3,588.79



Pinterest
Image Ads
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 82,541
Media Spend: $1,041.08



Video Ads
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 317,468
Media Spend: $2,808.19



SEM

Google Search
Target Markets: National
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 93,886
Media Spend: $4,123.34

Bing Search
Target Markets: National
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 9,343
Media Spend: $751.12

MEETINGS & GROUPS

Cvent
Display Retargeting
Target Market: National
Flight Dates: 2/1/2020-2/29/2020
Impressions: 15,441
Total Spend: $472.42



Mountain Meetings
Prospecting Display & Remarketing
Target Markets: California, Colorado, Illinois, Mountain, Northeast, Texas
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 101,121
Total Spend: $1,200

Facebook
Lead Generation
Target Market: National
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 18,559
Media Spend: $312.48



Google Display Network
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 42,223
Media Spend: $182.76



SEM
Google Search
Target Markets: National
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 1,909
Media Spend: $306.76

KIDS FREE SPRING BREAK

Google Display (Discovery)
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 77,061
Media Spend: $510.79



Facebook & Instagram
Image Ads
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 8,748
Media Spend: $59.94



The Trade Desk
Standard Display
Target Market: National
Flight Dates: 2/1/2020-2/29/2020
Impressions: 804,928
Media Spend: $1,686.01



Pinterest
Image Ads
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 45,453
Media Spend: $657.91



SEM
Google Search
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 2/1/2020 - 2/29/2020
Impressions: 6,687
Media Spend: $906.61




TOURISM SANTA FE PUBLIC RELATIONS UPDATE
 
At the start of February 2020, our team made media outreach for the fifth annual Kids Free Spring Break 2020 a main emphasis. Highlighting the various attractions, businesses and hotels taking part in the city-wide initiative, we were able to place coverage in a variety of outlets including Expedia, Modern Diplomacy, Family Traveller and Taking the Kids. As the peak of spring break season approaches, additional last rounds of pitching will be sent in early March.

With National Margarita Day falling on February 22, the team also completed outreach efforts surrounding the holiday and secured placement in a story on Forbes promoting a participant on the Margarita Trail. Pitching and outreach efforts will shortly begin to shift to sustainable spa treatments within the destination for an Earth Day tie-in.

Compared to February 2019, impressions and media value are down, however February 2019 was the month with the highest total media value for that entire year and very much above the normal monthly coverage amounts. Last year, two syndicated stories accounted for more than 50 percent of the impressions for the month. One of those stories appeared in CBS Local, which is no longer covering travel as extensively as in years past.


News to Use, Utilize Our Press Releases


Check in with the Current Releases section of the santafe.org website for press releases that you can use, redistribute or reference.


PUBLIC RELATIONS PERFORMANCE METRICS
 
February 2020
  • Pitches: 56 (10% increase Y/Y)
  • Press Releases: 0 (100% decrease Y/Y)
  • Media Visits: 5 (400% increase Y/Y)
  • Media Contacts: 194 (2% increase Y/Y)
  • Earned Media: $1,952,589 (53% decrease Y/Y)
  • Total Impressions: 96,112,876 (80% decrease Y/Y)

Year to Date 2020
  • Pitches: 319 (3% increase Y/Y)
  • Press Releases: 1 (50% decrease Y/Y)
  • Media Visits: 26 (136% increase Y/Y)
  • Media Contacts: 381 (101% increase Y/Y)
  • Earned Media: $3,758,533 (27% decrease Y/Y)
  • Total Impressions: 198,777,436 (68% decrease Y/Y)



RECENT ACCOLADES
 
Santa Fe was recognized by UpgradedPoints on its list of “The 15 Most Pet-Friendly Vacation Spots in the U.S.” After evaluating 50 of the most popular vacation spots in the country, Santa Fe was ranked second on the list for its pet-friendly accommodations while also having the second-highest number of both pet-friendly hotels and vacations rentals relative to the population of any city.


VISITING PRESS
 
TOURISM Santa Fe hosted the following journalists in February:
  • West of 105 Magazine, Brittany Panter
  • Modern Luxury, Tim Miller
  • Intermezzo, Joe Lieberman
  • Iconic Life Magazine, Livia Hooson
  • SantoriniDave, Robert Kachelriess



SANTA FE IN THE NEWS
 
Print, Online, & Broadcast


Websites

As a result of initial pitching efforts to Mark Ellwood for his Where to Go in January column, Santa Fe was featured on TODAY in a segment entitled, “Top travel destinations for 2020 - Santa Fe, Nashville, more.”

As a result of media outreach, Santa Fe was included in Conde Nast Traveler as a top winter destination in an article entitled, “12 U.S. Cities That Are Even Better in Winter.”

As a result of distributing the Kids Free Spring Break press release, Camille Meyers wrote an article that was published to Expedia.com entitled, “Unusual Spring Break Destinations for Families.”

As a result of providing editor, Rachel Center, with images of The Inn of the Five Graces, U.S. News & World Report published an article entitled, “The 15 Most Instagram-worthy Best Hotels.”

As a result of previously hosting journalist, Jill Fergus, she included Santa Fe in a roundup of the top honeymoon destinations. Published on BestProducts.com, the piece is entitled, “28 Top Honeymoon Destinations For The Vacation Of Your Dreams.”

As a result of distributing the Kids Free Spring Break press release, information on Santa Fe and the special promotions were included in an article on Taking the Kids entitled, “Spring Break Ideas to Meet Every Family’s Wish List.”

As a result of distributing the Kids Free Spring Break press release, the following outlets featured details on Santa Fe and certain offers and promotions included in the deal:
As a result of outreach to journalist, Michele Herrmann, around the top romantic destinations in every state, she has included Santa Fe in an article on Orbitz entitled, “50 romantic dates in all 50 states.”

As a result of pitching information to Aly Walansky on the “Meowgarita,” Meow Wolf and Santa Fe were included in a Forbes piece entitled, “20 Must-Try Cocktails For National Margarita Day.”

As a result of hosting Alex Silgalis as part of the NASJA Ski Fam, his article entitled, “Season Update - Plan a Trip To Ski New Mexico Nowǃ” was published to Local Freshies.

As a result of hosting the Brand USA France group press trip in June 2019, coverage surrounding the destination and several partners were featured in an article (Our tips for a road trip between New Mexico and Texas) posted to A Nous Paris.

As a result of hosting Djani Schafer over the New Year, she wrote a story entitled, “Serenity & Self-Discovery Start at Sunrise Springs Santa Fe,” which was published to JustLuxe.

Newspapers (print/online)

As a result of hosting Catherine Marshall of Australia in August 2019, she published an article entitled, “Paint it Grand,” in the Sydney Morning Herald and Melbourne’s The Age.

As a result of interview coordination, TOURISM Santa Fe Director, Randy Randall, was quoted by the Santa Fe New Mexican in an article titled, “Santa Fe lodgers’ tax revenue continues to grow.

As a result of hosting NASJA media in January, one of the participants, Daniel Gibson, wrote an article for the Santa Fe New Mexican discussing the group’s trip to Northern New Mexico ski areas.

Magazines (print/online)

As a result of assisting writer, Dan Johnson, Santa Fe and several partners were included in his article entitled, “Raising the Curtain in the Land of Enchantment,” which was published in Smart Meetings.

As a result of hosting the Brand USA France group press trip in June 2019, coverage surrounding the destination and several partners were featured in Madame Figaro.

As a result of hosting writer, John Thomason, in July 2019, he published an article entitled, “Rogues Gallery” in Boca Magazine.

As a result of hosting Tim Miller on a ski-centric trip, he published an article in the Winter 2020 issue of Modern Lifestyles entitled, “Ski Santa Fe.”


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