View as webpage   
 
TOURISM Santa Fe April 2020
Marketing Report
TOURISM Santa Fe
  Join us on Facebook See us on Flickr See us on YouTube Follow our Tweets Watch us on YouTube See us on Instagram

MARKETING REPORT

A Message from Executive Director
Randy Randall

Randy Randall, Executive Director


Dear Friends,

This is a deeply troubling time as we see and experience the disruption being felt by the hospitality industry nationwide. Our country is in the grip of a virus and its impact has touched us all personally and professionally. While we can take some guidance from the past situations we’ve weathered together, the uncertainty of the unknown and the level of upheaval in all aspects of our lives is certainly unprecedented.

We know the level of economic chaos you are experiencing is draining, but what you have built has a strong foundation and while it will be put to the ultimate test at this time, we know we will emerge on the other side of this stronger and more committed than ever.

Like you, we continue to monitor the situation closely, pivoting as required. Our team is working daily to navigate through this unprecedented time in our industry’s history.

At TOURISM Santa Fe we:
  • Have paused almost all paid marketing to preserve funds we will need to restart tourism to Santa Fe.
  • Initiated a social media campaign to teach people at home how to make some of our most popular margaritas and sharing all Margarita Trail recipes.
  • Initiated an interim brand awareness digital campaign to remind travelers who are using this time to prepare for the eventual recovery to keep the dream of visiting Santa Fe alive, and reminding them that we will see them again soon.
  • Are working hard, with our terrific advertising agency, on a plan to ramp up messaging once we see light at the end of the tunnel and separate Santa Fe from the incredible clutter that will exist from every other destination and attraction.
  • Are having our Convention Center team work hard to get the facility in tip top shape for anticipated re-opening sometime in late May or early June.
  • Are reaching out to all clients, past and future, to remind them that Santa Fe will be one of the best places to rejuvenate once this is behind us and giving them a first option on dates to rebook or plan their next meeting.
  • Are assisting the city in any other way possible to support its incredible effort to keep our citizens as safe and healthy and properly served as possible.
  • Are staying current on every economic support possible through SBA, state government, and federal programs and share this information to help every business navigate this complicated and unique time.
  • Are working in support of several food production and restaurant survival activities that folks from all over the community are taking the lead on creating and executing.
  • Our goal throughout this crisis is to stay connected with you, support each other as best as we can, and like you have heard so often already, be generous to others. We are thinking of you and please reach out if you have thoughts or ideas on what else can be done. Budgets are totally disrupted for us, just like all our partners, so all good ideas cannot be executed, but they should all be considered, and our team is ready and anxious for the task.

Stay safe and healthy. Wash your hands and believe in social distancing and we will get through this sooner.

Randy Randall
Executive Director
TOURISM Santa Fe
(505) 955-6209
rrandall@santafenm.gov



MARKETING ACTION ITEMS
 
[Submit Economic Impact Form ] Help NMTD Track Economic Impact from COVID-19

[Hotels] How Hotels Can Help with COVID-19

[All Santa Fe Businesses] Register Your Business on BuyNMLocal.com

[Manage Your Events] Update Calendar Listings on santafe.org

[Vote For Santa Fe] Condé Nast Traveler Annual Readers’ Choice Award Survey



[Submit Economic Impact Form ] Help NMTD Track Economic Impact from COVID-19



During last week's webcast, the New Mexico Tourism Department provided further detail on their efforts to capture the economic impact from COVID-19 for the tourism and hospitality industry. They identified 9 sectors within the tourism industry they hope to capture economic impact on a weekly basis, and they need our help.

They're looking for information on how employment, demand, revenue, strategy and other key metrics to evaluate the extent of the economic impact on the tourism industry from COVID-19.

Why This Information is Important:

  • Enables NMTD to track economic impact in real time
  • Allows for the discovery of essential information to provide better access to recovery aid
  • Helps NMTD understand the scope of impact so they can identify recovery strategies that work for everyone
Review the sectors they're looking to capture down below, and please consider reporting your economic impact today. Click here for all Economic Impact Forms.

  • Destination Management Organizations: Includes local Convention & Visitors Bureaus and local chambers of commerce that function as the DMO
  • Hotels, Resorts & Lodging: Includes hotels, motels, resorts, short-term rentals, etc.
  • Retail & Galleries: Includes shops and art galleries
  • Restaurants: Includes restaurants, food establishments, breweries, wineries, etc.
  • Events & Event Planners: Includes tourism-related events, festivals, markets, etc.
  • Attractions & Cultural Institutions: Includes museums, theaters, cultural venues, etc.
  • Meetings & Conventions: Includes meetings, conferences and conventions
  • Tour Operators: Includes tour companies, motor coaches, etc.
  • Airports & Transportation: Includes regional airports, local airlines, and other transportation entities



[Hotels] How Hotels Can Help with COVID-19



The Office of Governor Michelle Lujan Grisham and the New Mexico Tourism Department are reaching out to hotels on their availability to assist during this public health emergency.

If a hotel is able to assist in the state’s efforts to address this public health emergency, click here to complete the response form.


[All Santa Fe Businesses] Register Your Business on BuyNMLocal.com



The New Mexico Economic Development Department has created a resource directory of businesses throughout the state. Customers can use this site as a one-stop shop to Buy NM Local. Business owners can register and upload their contact information, links to buy gift cards, and update their hours.

While all local businesses are being hit hard right now, there are still ways the community can support the coffee shops, outfitters, restaurants, and other local companies that we rely on every day. One of the easiest is to purchase gift cards at these places with the mindset of buying now for use later.

Click here to learn more and register your business.


[Manage Your Events] Update Calendar Listings on santafe.org



In compliance with the current public health order, many events, museums, and other gatherings have been cancelled. In light of this, a new event management feature on santafe.org now allows you to remove your event from the calendar temporarily.

Please follow the instructions below to manage your events. If you have questions or need assistance, contact us at business@santafe.org.
  1. CLICK HERE to sign in to your account
  2. Once signed in, you will be taken to your Business Partner Dashboard
  3. Click MANAGE MY EVENTS
  4. Click EDIT next to the event you would like to edit
  5. If you would like to remove your event from the calendar temporarily, click the UNPUBLISH EVENT button. This will save the information for the event and allow you to publish it at a later time.
  6. If you have rescheduled your event and have the new dates, make the appropriate updates and click SAVE CHANGES to submit your changes. Once you submit your changes, they will be reviewed, and if approved, posted to the site the next business day.



[Vote For Santa Fe] Condé Nast Traveler Annual Readers’ Choice Award Survey



The 2020 Condé Nast Traveler Readers’ Choice Award survey is live and Santa Fe is a nominee in the Cities category. Now, more than ever, Santa Fe needs your vote and our community needs your supportǃ Vote Now.

A few pointers for voting for Santa Fe:

  1. Go to cntraveler.com/rca/vote and click on the “Cities” section. You will then be prompted to sign in with an existing account or to create a new account.
  2. Once signed in, search for “Santa Fe”.
  3. When the Santa Fe survey appears, rate the city on several characteristics. Be sure to rank Santa Fe “excellent” in all categories.
  4. Continue through the voting form and answer a few additional questions to share your thoughts on Santa Fe.

In addition to Santa Fe, the following local businesses are also nominated. Congratulations to all of the nomineesǃ

Hotels:
  • Eldorado Hotel & Spa
  • Rosewood Inn of the Anasazi
  • Inn of the Five Graces
  • La Posada de Santa Fe
  • La Fonda on the Plaza
  • Four Seasons Resort Rancho Encantado Santa Fe
  • El Rey Court
  • Ten Thousand Waves
  • Sunrise Springs Spa Resort
  • Inn and Spa at Loretto
  • Hotel Santa Fe
  • Inn on the Alameda
  • Hilton Santa Fe Historic Plaza
  • Hilton Santa Fe Buffalo Thunder
  • Bishop’s Lodge Ranch Resort & Spa
  • Hacienda del Cerezo
  • Las Palomas Hotel
  • Hotel St. Francis

Destination Spas:
  • Ten Thousand Waves

Ski Resorts:
  • Ski Santa Fe

Restaurants, Bars & Restaurants:
  • Café Pasqual

Please be sure to share this voting opportunity with your employees, friends and family. Voting ends on June 30, 2020.



MARKETING INFORMATION ITEMS
 
TOURISM Santa Fe Round-Up of Small Business Resources

Explore #AllTogetherSantaFe Local Resources & Programs

Enjoy a [Virtual] Change of Scenery



TOURISM Santa Fe Round-Up of Small Business Resources



This is a deeply troubling time as we see and experience the disruption being felt by the hospitality industry nationwide, and especially here at home in Santa Fe. We know the level of economic chaos you are experiencing is draining in a time of considerable uncertainty. But what you have built still has a strong foundation, and while it may be put to the test at this time, we know we will emerge on the other side—stronger than ever.

As we traverse through these difficult times together, we have compiled a list of helpful resources for our small business community.

Click here to view the list of resources.


Explore #AllTogetherSantaFe Local Resources & Programs



In a joint effort between the City of Santa Fe and Santa Fe County, we’ve mobilized a team across agencies to answer your questions about impacts, resources, programs, ways to cope and connect, and ways to help others who are impacted by health risks and economic disruption due to COVID-19. Working together, we can help each other minimize negative impacts and optimize the timeline to a full recovery from this unprecedented public health crisis.

Thank you to the State of New Mexico Department of Health and Governor Michelle Lujan Grisham for their leadership and for establishing an #AllTogetherNM network, which we’re proud to be a part of, to Mayor Alan Webber and our City Council members for so quickly supporting this project, and for all of our community members and organizations in Santa Fe who have tirelessly compiled and shared many of the resources that are now available via a single website.

Visit www.alltogethersantafe.org / www.todosjuntossantafe.org to access the portal’s growing list of resources, or submit your own.


Enjoy a [Virtual] Change of Scenery



Keep Santa Fe top of mind during your next video conference call by setting the scene in The City Different. Download a Santa Fe backdrop and share the sights and scenery of the city or its surrounding wilderness.

Click here to get started.



SANTAFE.ORG
 
SantaFe.org How It's Performing


santafe.org screenshot

March 2020 Performance Metrics

Visits
  • Total Sessions 72,807 (38.1% decrease Y/Y)
  • Unique Users 60,485 (36.6% decrease Y/Y)
  • Pages per Session 1.88 (13.4% decrease Y/Y)
  • Average Time on Site 1:45 (21.0% decrease Y/Y)
  • Conversion Rate 7.7% (72.3% decrease Y/Y)

Visitor Gender
  • 62.4% Female (6.2% increase Y/Y)
  • 37.6% Male (8.8% decrease Y/Y)

Visitor Age
  • 7.3% 18 - 24 (35.7% increase Y/Y)
  • 18.5% 25 - 34 (12.8% decrease Y/Y)
  • 15.6% 35 - 44 (11.9% decrease Y/Y)
  • 16.4% 45 - 54 (3.4% decrease Y/Y)
  • 20.9% 55 - 64 (5.7% increase Y/Y)
  • 21.4% 65+ (12.4% increase Y/Y)

Newsletters

  • Santa Fe Happenings
    • Sent: 03/04/2020
    • Number sent: 46,990
    • Number opened: 7,603
    • Open rate: 16.2%
  • TOURISM Santa Fe Marketing Report
    • Sent: 03/11/2020
    • Number sent: 1,142
    • Number opened: 387
    • Open rate: 33.9%
  • Santa Fe Deals and Specials
    • Not sent in March
  • TOURISM Santa Fe Sales Report
    • Not sent in March

✝Open rate is only counted for users who have images enabled in their email or if a user clicks on a link.



SOCIAL MEDIA
Join us on Facebook See us on Flickr See us on YouTube Follow our Tweets Watch us on YouTube See us on Instagram
 



TOURISM SANTA FE SOCIAL MEDIA UPDATE
 
Social Media numbers took a hit across the board in March. Facebook engagement and PTAT saw the most significant drops, with 57.5% and 51.8% decreases M/M respectively. Twitter engagement dropped 46.3% M/M while impressions saw a 26% decrease M/M. Instagram growth remained solid with a 2.3% increase in followers this month. Pinterest saw 61,340 organic impressions, down 16% over last month. YouTube views are remained flat, with a .57% decrease M/M.

Don't Forget to add #SantaFeNM or #TheCityDifferent to your postsǃ

Facebook: www.facebook.com/SantaFeTourism
Twitter: twitter.com/CityofSantaFe/
Pinterest: pinterest.com/cityofsantafe/
Instagram: instagram.com/CityofSantaFe/
YouTube: youtube.com/VisitSantaFeNM
SantaFe.org Blog: santafe.org/blog/


Join us on Facebook Facebook
Facebook screenshot

March 2020 Performance Metrics
  • Total Page Followers: 74,941 (.43% increase M/M)
  • People Talking About This (PTAT): 8840 (51.8% decrease M/M)
  • Engagement: 25,033 (57.5% decrease M/M)
  • Top Ranking Post: “Adventure behind every door. #TheCityDifferent Photo: @santafesnapshots”
    • Reactions: 1,920
    • Comments: 30
    • Reach: 19,872


Join us on Twitter Twitter
Twitter screenshot

March 2020 Performance Metrics
  • Followers: 15,212 (.20% increase M/M)
  • Monthly Impressions: 72,700 (26.0% decrease M/M)
  • Engagement: 980 (46.3 % decrease M/M)
  • Top Ranking Post: “No caption needed. Just lots of positive vibes. #TheCityDifferent”
    • Impressions: 2,464
    • Retweets: 9
    • Total engagements: 94


Join us on Instagram Instagram
Instagram screenshot

March 2020 Performance Metrics
  • Followers: 32,844 (2.3% increase M/M) 

  • Top Performing Post: “Adventure behind every door. #TheCityDifferent | SantaFe.org Photo: @santafesnapshots”
    • Likes: 1,987


Join us on Pinterest Pinterest
March 2020 Performance Metrics
  • Organic Impressions: 61,340 (18% decrease M/M)


Read the Santa Fe blog Santa Fe Blog
March 2020 Performance Metrics
  • Total Blog Views: 5114 (42.2% decrease M/M)
  • Average Time on Blog: 3:28 minutes (2.8% increase M/M)

March Blog Posts

Santa Fe - 1 City, 4 Trips
  • Published March 5, 2020
  • Views: 163

Top 5 Viewed Blog Posts in March

A Day Trip to Chimayo from Santa Fe
  • Posted September 1, 2015
  • Views: 401
4 Don’t Miss Trails in Santa Fe County
  • Posted March 19, 2019
  • Views: 379
15 Culinary Experiences in Santa Fe to Excite Your Taste Buds
  • Posted August 13, 2018
  • Views: 195
Santa Fe - 1 City, 4 Trips
  • Published March 5, 2020
  • Views: 163
Getting To and Around Santa Fe
  • Posted February 18, 2019
  • Views: 151


Watch us on Youtbue YouTube
March 2020 Performance Metrics
  • Subscribers: 624 (1.8% increase M/M)
  • Views: 491,689 (.57% decrease M/M)



MEDIA PLACEMENT - ADVERTISING


PRINT

New Mexico Magazine
Target Market: New Mexico
Flight Dates: March 2020
Impressions: 70,000
Media Spend: $4,430



5280 Magazine
Target Market: Denver
Flight Dates: March 2020
Impressions: 90,000
Media Spend: $9,735



Galerie Magazine
Target Market: National
Flight Dates: March 2020
Impressions: 100,000
Media Spend: $7,500



New Mexico Magazine
Added Value E-Newsletters
Target Market: New Mexico
Flight Dates: 3/11/20 & 3/27/20
Opens: 34,731



NOTE: Due to COVID-19’s impacts on travel, the majority of the digital ad campaigns were paused in mid-March.

DIGITAL DISPLAY, E-BLASTS, PREROLL VIDEO & MOBILE

Google Display Network & Discovery Ads
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 3/1/20 - 3/18/20 (Paused 3/18)
Impressions: 299,571
Media Spend: $1,262.57



The Trade Desk
Standard Remarketing Display
Target Market: National
Flight Dates: 3/1/20-3/18/20 (Paused 3/18)
Impressions: 4,507,194
Media Spend: $6,854



55280 Magazine
Display: ROS Banners
Target Markets: Greater Denver Area
Flight Dates: 3/1/20-3/17/20 (Paused 3/17)
Impressions: 3,001
Media Cost: Added Value




Texas Monthly
Brand ROS
Target Markets: Texas
Flight Dates: 3/5/20-3/17/20 (Paused 3/17)
Impressions: 44,652
Media Cost: Added Value



Texas Monthly
Promo ROS: Trip Guide 2
Target Markets: Texas
Flight Dates: 3/5/20-3/17/20 (Paused 3/17)
Impressions: 107,145
Media Cost: AV



Texas Monthly
Custom Sponsorships: Trip Guide 2
Target Markets: Texas
Flight Dates: 3/5/20-3/17/20 (Paused 3/17)
Impressions: 885
Media Cost: Added Value



Matador Network
Social Pro Branded Content
Target Markets: Los Angeles & Chicago
Flight Dates: 3/1/20-3/31/20
Impressions: 289,050
Media Cost: Package: $7,500
matadornetwork.com/read/santa-fe-1-city-4-trips



TripleLift
Native Scroll Unit
Target Markets: Los Angeles & Chicago
Flight Dates: 3/1/20-3/17/20 (Paused 3/17)
Impressions: 599,560
Media Cost: Package: $8,094



The Trade Desk
CTV
Target Market: National
Flight Dates: 3/1/20-3/18/20 (Paused 3/18)
Impressions: 470,135
Media Spend: $13,452

YouTube TrueView
Target Markets: National, Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 3/1/20 - 3/18/20 (Paused Opportunity 3/12; Core 3/18)
Impressions: 848,783
Media Spend: $6,943.17
Links to Videos:


Facebook & Instagram
Image Ads
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 3/1/20 - 3/18/20 (Paused 3/18)
Impressions: 621,511
Media Spend: $3,074.76



Video Ads
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 3/1/20 - 3/18/20 (Paused 3/18)
Impressions: 554,193
Media Spend: $3,836.44



Pinterest
Image Ads
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 3/1/20 - 3/18/20 (Paused 3/18)
Impressions: 68,720
Media Spend: $888.03



Video Ads
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 3/1/20 - 3/18/20 (Paused 3/18)
Impressions: 272,846
Media Spend: $2,356.44



SEM

Google Search
Target Markets: National
Flight Dates: 3/1/20 - 3/31/20 (updated copy 3/19)
Impressions: 116,787
Media Spend: $7,904.41

Bing Search
Target Markets: National
Flight Dates: 3/1/20 - 3/31/20 (updated copy 3/19)
Impressions: 33,662
Media Spend: $1,232.97

MEETINGS & GROUPS

Cvent
Display Retargeting
Target Market: National
Flight Dates: 3/1/20-3/17/20 (Paused 3/17)
Impressions: 26,731
Total Spend: $564.85



Mountain Meetings
Prospecting Display & Remarketing
Target Markets: California, Colorado, Illinois, Mountain, Northeast, Texas
Flight Dates: 3/1/20-3/17/20 (Paused 3/17)
Impressions: 53,698
Total Spend (Package): $600

Facebook
Lead Generation
Target Market: National
Flight Dates: 3/1/20 -03/12/20 (Paused 3/12)
Impressions: 7,228
Media Spend: $125.67



Google Display Network
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 3/1/20 - 3/12/20 (Paused 3/12)
Impressions: 22,395
Media Spend: $69.50



SEM
Google Search
Target Markets: National
Flight Dates: 3/1/20 - 3/12/20 (Paused 3/12)
Impressions: 875
Media Spend: $103.94

KIDS FREE SPRING BREAK

Google Display (Discovery)
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 3/1/20 - 3/17/20 (Paused 3/17)
Impressions: 38,084
Media Spend: $532.51



Facebook & Instagram
Image Ads
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 3/1/20 - 3/17/20 (Paused 3/17)
Impressions: 12,131
Media Spend: $60.74



The Trade Desk
Standard Display
Target Market: National
Flight Dates: 3/1/20-3/17/20 (Paused 3/17)
Impressions: 430,288
Media Spend: $973



Pinterest
Image Ads
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 3/1/20 - 3/17/20 (Paused 3/17)
Impressions: 44,228
Media Spend: $509.93



SEM
Google Search
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 3/1/20 - 3/17/20 (Paused 3/17)
Impressions: 16,451
Media Spend: $864.86



TOURISM SANTA FE PUBLIC RELATIONS UPDATE
 
The month of March 2020 got off to a strong start as continued outreach surrounding “Kids Free Spring Break 2020” yielded coverage in Reader’s Digest. Additional top-tier placements included Men’s Journal, which resulted from a HARO lead and featured Ten Thousand Waves Spa. Coverage was also seen in The Points Guy, SmarterTravel, which syndicated to USA Today and Travel Awaits among others.

When the COVID-19 outbreak began spreading within the United Stated in early March, many outlets ceased fresh travel coverage, and as a result some metrics are down compared to March 2019.

With the travel restrictions in place, a planned deskside media mission to Denver was cancelled, as well as the Santa Fe Arts group press trip, which was scheduled for late April. As a result, the media visits for 2020 will be down for the first half of the year in comparison to 2019. We hope to reschedule as soon as the crises has passed.


News to Use, Utilize Our Press Releases


Check in with the Current Releases section of the santafe.org website for press releases that you can use, redistribute or reference.


PUBLIC RELATIONS PERFORMANCE METRICS
 
March 2020
  • Pitches: 61 (11% increase Y/Y)
  • Press Releases: 0 (100% decrease Y/Y)
  • Media Visits: 1 (8% decrease Y/Y)
  • Media Contacts: 201 (33% increase Y/Y)
  • Earned Media: $1,128,134 (27% increase Y/Y)
  • Total Impressions: 54,989,709 (43% decrease Y/Y)

Year to Date 2020
  • Pitches: 380 (19% increase Y/Y)
  • Press Releases: 1 (66% decrease Y/Y)
  • Media Visits: 26 (4% increase Y/Y)
  • Media Contacts: 388 (2% increase Y/Y)
  • Earned Media: $4,265,204 (30% decrease Y/Y)
  • Total Impressions: 253,389,885 (65% decrease Y/Y)



RECENT ACCOLADES
 
Destination partner, Ten Thousand Waves Spa, was listed as one of the “Best Bathhouses to Visit This Year” by Men’s Journal.


VISITING PRESS
 
TOURISM Santa Fe hosted the following journalists in March:
  • Traveling Hoppy, Christina Scherer



SANTA FE IN THE NEWS
 
Print, Online, & Broadcast


Websites

As a result of visiting Santa Fe in March 2019, Anna Hobbs wrote a piece entitled, “Santa Fe - Falling in love with the many charms of ‘The City Different,’” which was included in the Winter/Spring 2020 issue of Cruise & Travel Lifestyles.

As a result of providing images to Rhys Martin, he developed a story published on the TulsaPeople website in addition to their February 2020 print issue. The article is entitled, “Beyond City Limits - Santa Fe and Taos.”

As a result of hosting Phil Johnson and Lee Juillerat on the January NASJA Ski Press FAM, they have posted articles to the following outlets:
As a result of media outreach, Santa Fe was included in an article published on The Points Guy entitled, “No passport required - 9 domestic destinations with an international feel.”

As a result of media outreach, Santa Fe was included in an article published to SmarterTravel entitled, “The Best Travel destinations for your Myers-Briggs Personality Type.” The article notes Santa Fe as an “ISFJ” destination which stands for “Introversion, Sensing, Feeling and Judging” within the personality test.

The article also syndicated to USA Today.

As a result of sending information to journalist, Jill Dutton, she wrote an article entitled, “How To Visit Santa Fe, New Mexico On A Budget,” which was published to Travel Awaits. A few weeks later, the outlet also mentioned Santa Fe in a story entitled “Where We’re Going As Soon As We Can Travel Again.”

As a result of submitting information on Ten Thousand Waves Spa to writer, Addie Mathis, her article entitled, “The Best Bathhouse Spas You Should Visit This Year,” was published to Men’s Journal.

As a result of hosting Angela Fairhurst in January 2020, she uploaded a video to her Jaunt TV YouTube channel entitled, “Making Tamales in Santa Fe, New Mexico.” The video is centered around the cooking class she participated in at Santa Fe School of Cooking.

Magazines (print/online)

As a result of hosting Fyllis Hockman in September 2019, coverage from her visit has syndicated to The Senior Beacon and is entitled, “Living in Santa Fe, New Mexico, is an Art Form.”

As a result of hosting Fyllis Hockman in September 2019, coverage of her initial article has syndicated to the following editions of Senior Life Newspapers.



View this email as a web page to see images