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TOURISM Santa Fe August 2019
Marketing Report
TOURISM Santa Fe
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MARKETING REPORT

A Message from Executive Director
Randy Randall

Randy Randall, Executive Director


As I write this, we have IFAM, Art Week (our first everǃ) and Spanish Market behind us, Indian Market on deck, Music Week, the Burning of Zozobra, Fiestas, The Santa Fe Thunder Half Marathon, and Wine and Chile Fiesta ahead of us. In addition, the push we feel from the Albuquerque International Balloon Fiesta will be there in the first half of October. Lots going on to bring visitors to Santa Fe and keep our lodging, restaurant, and retail outlets busy.

However, remember, late fall and winter shoulder seasons are ahead and now is the time to be planning packages and promotions to entice visitation over the holidays. As our Marketing and Communications team gears up in anticipation for media requests for fall travel specials or even the smaller holiday weekends like Veteran’s Day travel, your preparedness will put us ahead of the curve and ready to respond appropriately when these requests are received over the next few months.

Creating or highlighting experiences is the name of the game today in order to separate your offer(s) from the rest, so please spend some time getting creative with packaging or special offers to keep your business strong when the number of events begins to dwindle.

We are so proud to have Santa Fe recognized by Travel + Leisure World’s Best Awards for 2019 as the second-best city destination in the country. With that expectation set, our visitors in the shoulder seasons deserve the same incredible experiences, at a bit slower pace perhaps, as visitors in our strongest months. With help from everyone in Santa Fe’s tourism industry, we can meet and exceed the expectation that this honor sets for The City Different.

Randy Randall
Executive Director
TOURISM Santa Fe
(505) 955-6209
rrandall@santafenm.gov



MARKETING ACTION ITEMS
 
Sign Up for TOURISM Santa Fe’s Image Library

Submit Your Top HAT Nominations

Last Call: Sign Up and Be a Part of Santa Fe Music Week

ONE WEEK LEFT - Fall Seasonal Newsletter Advertising Opportunity




Sign Up For TOURISM Santa Fe’s Image Library



Are you ever looking for that perfect Santa Fe photo to use on your website, social media channels, newsletters, proposals and other promotional materials? TSF has recently launched our CrowdRiff MediaHub where you can easily access a variety of Santa Fe imagesǃ Each photo contains photo credit information so please be sure to use the appropriate credit with any photo that you use. To get started, visit platform.crowdriff.com/m/tourism-santa-fe and create a profile. Upon approval, you will be able to sign in and gain access to the library of images.

We are in the process of creating new albums for a variety of topics. Be sure to check back often to see what’s newǃ

Finally, if you wish to contribute high-resolution, rights-free photo and/or video content of your business to be featured on our Media Hub platform, please submit your content to our Public Uploader here. Having these assets readily available to TSF allows us to quickly and easily respond to press inquiries.

If you have any questions about the CrowdRiff MediaHub, please email Jordan Guenther and Joy Rice at marketing@santafe.org.


Submit Your Top HAT Nominations



Nominations are now open to select the “Top HAT” in the field of New Mexico hospitality and tourism. The Top HAT (Hospitality and Tourism) Awards celebrate and recognize outstanding teams or individuals who have shown exceptional dedication to their company or organization’s brand promise. This is when we get to shine a light on the people, businesses, and campaigns that make New Mexico and Santa Fe tourism the star that it isǃ The nomination process is open now through Sunday, September 15.

Awards include:
  • Marketing Awards (Best Print Campaign, Best Digital Campaign, Best Social Media Campaign, Best Broadcast Campaign, Most Innovative Campaign)
  • Product Development Awards (Outstanding Event, Outstanding Attraction, Best New Experience)
  • Personnel Awards (Front-of-House Food & Beverage, Front-of-House Hospitality, Back-of-House Food & Beverage, and Back-of-House Hospitality)
  • Premier Awards (Hospitality Professional of the Year, Tourism Professional of the Year, Full Service Hotel of the Year, Limited Service Hotel of the Year, Supplier/Vendor of the Year).
Nominate your Top HAT today and let’s represent Santa Feǃ Click here to learn more.


Last Call: Sign Up and Be a Part of Santa Fe Music Week



Are you interested in being a part of Santa Fe Music Week? There is still time to sign upǃ If you know an artist or have a music venue and would like to be included, please take a moment to submit your information via our online submission form: forms.gle/dV8utWvmGnVZFWUZ6.

The second annual Santa Fe Music Week kicks off on August 23 and runs through September 2. Music Week will feature local and national acts in venues across Santa Fe, including the Santa Fe Opera, The Lensic, the Santa Fe Railyard and more. There will be also free performances every afternoon and evening on the historic Plaza. From jazz to Latin, rock and country, there will be something for everyoneǃ

For additional questions, please contact Ryan Dodge, Program and Events Manager, at rhdodge@santafenm.gov.


ONE WEEK LEFT - Fall Seasonal Newsletter Advertising Opportunity


The Fall Seasonal newsletter goes out August 27 to approximately 32,000 potential visitors and people interested in Santa Fe, and you have one week left to secure your spot.

Inline Ad Space Now Available for $100.
Deadline: August 20, 2019
Size - 600 pixels x 100 pixels.
Links directly to your website

See Ad samples below.




Contact: Nancy Brown, sales@studiox.com, 505.660.4690 by August 20, 2019 to secure your spot.

To view all advertising opportunities with TOURISM Santa Fe visit: SantaFe.org/Advertise



MARKETING INFORMATION ITEMS
 
Q2 2019 Marketing Results

New Margarita Trail Paper Passports



Q2 2019 Marketing Results



Advertising
Note: Due to the transition of advertising agencies, June media impressions are only being reported through June 15, 2019. Q2 metrics are reflective of April, May and half of June.
  • Ad Spend: $262,388 [DOWN 32% Y/Y; DOWN 0.9% YTD]
  • Ad Impressions: 28,465,443 [DOWN 59% Y/Y; DOWN 7% YTD]
  • CPM: $9.22 [DOWN 9.1%; DOWN 8.7% YTD]

  • Q2 media spend through June 15th was $261,763 (+1% Q/Q, -34% Y/Y) and total impressions delivered were 23.6M (-25% Q/Q, -45% Y/Y); Q/Q and Y/Y comparisons are being made based on previous reporting, even though this report does not cover the full quarter (April 1 - June 15, 2019).
  • All paid print insertions, including New Mexico Magazine (x3), Texas Monthly, Austin Monthly, 5280 Magazine (x2) and Phoenix Magazine, resulted in an estimated 879,872 impressions.
  • The digital campaign, in general, generated 26M impressions in market (+29% Q/Q) but KPI performance has trended down from last quarter (-33% CTR, -42% CVR) and last year (-12% CTR, -53% CVR). The lower KPI performance could be the result of a few factors:
    • The core display ads may be starting to fatigue in the market as the creatives have been in the market for more than a year
    • AdTheorent’s rich media units are resulting in higher in-banner engagement performance but fewer click throughs
    • The articles running through Pulsepoint may be experiencing fatigue as click-rates have dropped from 1.49% to 0.83% Q/Q
  • Adara Impact Analytics has reported 746 hotel bookings and 1,007 flight bookings in Q2 with an estimated $263,709 in hotel revenue generated by attributable advertising efforts this quarter (-9% Q/Q ).
  • Adara Analytics points out the couples travelers spent the most per night on average ($169) and made up the highest percentage of hotel booking itineraries (54% of total travelers) in Q2 2019.

Website [Q2 Y/Y & YTD change]
  • Total Sessions: 301,530 [DOWN 31% Y/Y; DOWN 11.2% YTD]
  • Unique Users: 240,858 [DOWN 32% Y/Y; DOWN 11.6% YTD]
  • Average Pages Per Session: 2.17 [UP 8% Y/Y; DOWN 2.2% YTD]
  • Average Time on Site: 2:16 [UP 13% Y/Y; DOWN 4.5% YTD]
  • Conversion Rate: 20.7% [UP 11.5 Y/Y; UP 9.7 YTD]
Overall traffic and unique users were down and engagement statistics were up Y/Y as advertising spending fell. Age and gender demographics trended in line with historical performance as well, with gains in the 55+ age groups at the expense of the younger groups and gender back to approximately 60% female. Organic search remained the top traffic driver, delivering 57% of visitors (up 3% Q/Q). The top 2 pages (Home and Calendar) made up 31% of all traffic. Mobile/tablet traffic made up 60% of visitors. NM visitors made up 16% of the traffic, up from 13% in 2018, and NV and FL had slight gains as well, while traffic from other states fell slightly.

Public Relations [Q2 Y/Y & YTD change]
  • Pitches: 80 [UP 29% Y/Y; UP 7.7% YTD]
  • Press Releases: 3 [DOWN 25% Y/Y; DOWN 25% YTD]
  • Media Visits: 23 [No change Y/Y; UP 2.4% YTD]
  • Media Contacts: 421 [UP 8% Y/Y; UP 6.5% YTD]
  • Earned Media: $3,720,089 [DOWN 55% Y/Y; DOWN 42.5% YTD]
  • Earned Media Impressions: 289,156,026 [DOWN 74% Y/Y; DOWN 36% YTD]
The successes of Q1 continued in to Q2 for 2019, finishing the quarter with 289,156,026 impressions and pushing the total YTD impressions over the 1 billion mark. Major placements over the quarter included a hotel feature on El Rey Court in the New York Times, multiple USA Today hits, MSN, Yahooǃ and a delayed tabulation from the Washington Post featuring our Kids Free promotion, originally published in March.

The Q2 2019 numbers were down compared to the same period in 2018; despite May and June 2019 being up over those months last year. April 2018 was an abnormally higher month due to a syndicated CBS Local story that accounted for 3.5 million in publicity value and a series of hotel review articles that ran in the UK publication, The Telegraph that accounted for 2.3 million in value. We did not see the same type of coverage this year in Q2.

There were 71 total earned media placements over the three months in 2019 compared with 100 total in 2018.

Social Media [Q2 Y/Y & Y/Y change]
  • Facebook Followers: 69,994 [UP 8.8% Y/Y; UP 8.8% YTD]
  • Facebook Engagement: 146,049 [UP 403% Y/Y; UP 124.7% YTD]
  • Twitter Followers: 14,529 [UP 8% Y/Y; UP 8% YTD]
  • Twitter Engagement: 3,885 [UP 81% Y/Y; UP 61% YTD]
  • Twitter Impressions: 258,500 [UP 6% Y/Y; UP 5.1% YTD]
  • Instagram Followers: 27,079 [UP 27% Y/Y; UP 27% YTD]
  • Pinterest Followers: 2,649 [UP 9% Y/Y; UP 8.5% YTD]
  • YouTube Subscribers: 527 [UP 19% Y/Y; UP 19% YTD]
  • YouTube Views: 6,000 [DOWN 97.5% Y/Y; DOWN 94% YTD]
The second quarter of the 2019 calendar year saw social media efforts continue to build on a strong Q1. KPIs saw very strong year over year jumps across most all indexes, with the exception of the YouTube platform. Facebook PTAT and Engagement saw the most marked increase, growing 1671% and 403% respectively year over year. Social Media also continues to drive more traffic to santafe.org, with referrals from Facebook and Twitter up 87% and 48% year over year as well.

Blog [Q2 Y/Y & YTD change]
  • Page Views: 41,471 [UP 105% Y/Y; UP 162% YTD]
  • Average Time on Blog: 3:00 [UP 1% Y/Y; DOWN 17.7% YTD]
  • Website Referrals: 6.8% [DOWN 4.2 Y/Y; DOWN 3.7 YTD]
Blog traffic is up 105% Y/Y. Time on site has increased by 1%. The Top Instagram Locations blog was the most visited post, with 5,350 visits for the quarter, though traffic saw a much more equal distribution among several pages this quarter as compared to the last.

Email Newsletter (Averages) [Q2 Y/Y & YTD change]
  • Consumer: Happenings
    • Number Sent: 175,303 [UP 78% Y/Y; UP 38.7% YTD]
    • Happenings Open Rate: 17.4% [UP 0.4% Y/Y; DOWN 0.1 YTD]
  • Consumer: Deals & Specials
    • Number Sent: 120,238 [UP 28% Y/Y; UP 26% YTD]
    • Deals & Specials Open Rate: 18.3% [DOWN 0.1%; DOWN 0.4 YTD]
  • Industry: Marketing Report
    • Number Sent: 3,433 [UP 3% Y/Y; UP 2.2% YTD]
    • Marketing Report Open Rate: 43.5% [UP 10.8 Y/Y; UP 8 YTD]
  • Industry: Sales Report
    • Number Sent: 3,474 [UP 2% Y/Y; UP 2.1% YTD]
    • Sales Report Open Rate: 37.2% [UP 2.3 Y/Y; UP 3.8 YTD]
Due to a reporting error in June 2018, the Q2 2018 Happenings numbers reflect metrics for the April and May emails only. This explains the unusually high Y/Y increase in the number of Happenings emails sent in Q2 2019.

Consumer: newsletter list sizes grew more than expected, with What’s Happening growing by 78% and Deals and Specials growing by 28% Y/Y. What’s Happening apparent growth is driven by the lack of June 2018 email data. Actual list growth based on historical data is likely in the 19%-20% range, slightly lower than Deals and Specials. Engagement increased on What’s Happening, but fell slightly on Deals and Specials, with open rates rising 0.4% and dropping 0.1% respectively.

Industry: newsletter list sizes grew slightly while engagement increased significantly with open rates rising 35% on the Marketing Report and 8% on the Sales Report.

Newsletters delivered 3.9% of site traffic, up from 1.9% in Q2 2018.

Click here to view the full report.


New Margarita Trail Paper Passports



A brand new updated paper passport will be available later this monthǃ The new version will include all our new locations and updated margaritas. If you have inventory of the old paper passport and would like to exchange those for the new version, contact Ryan Dodge at rhdodge@santafenm.gov or call 505-955-6232. There is no cost for this exchange.

Patrons will also be able to exchange their old paper passports for the new one at any of our three Visitor Centers. There is no cost for this exchange.

Don’t forget that participants on the Margarita Trail get every margarita recipe and receive $1 off each margaritaǃ They also earn prizes as they work their way along the Trail like T-shirts, membership to the Margarita Society, The Great Margarita Book or a special bartender kit. If any of your guests have a paper passport, they can transfer their stamps to a newly purchased app at ANY of our three Visitor Centers in town. Learn more by visiting santafemargaritatrail.com.

For your free Margarita Trail marketing kit, please reach out to Ryan Dodge at rhdodge@santafenm.gov or call 505-955-6232. Thank you for telling your customers about the Santa Fe Margarita Trailǃ



SANTAFE.ORG
 
SantaFe.org How It's Performing


santafe.org screenshot

July 2019 Performance Metrics

Visits
  • Total Sessions 107,724 (23.8% decrease Y/Y)
  • Unique Users 84,241 (26.0% decrease Y/Y)
  • Pages per Session 2.17 (4.7% increase Y/Y)
  • Average Time on Site 2:29 (15.8% increase Y/Y)
  • Conversion Rate 11.1% (19.6% increase Y/Y)

Visitor Gender
  • 60.0% Female
  • 40.0% Male

Visitor Age
  • 4.4% 18 - 24
  • 20.1% 25 - 34
  • 17.1% 35 - 44
  • 16.9% 45 - 54
  • 21.5% 55 - 64
  • 20.0% 65+

Newsletters

  • Santa Fe Happenings
    • Sent: 07/03/2019
    • Number sent: 58,068
    • Number opened: 7,333
    • Open rate: 12.7%
  • TOURISM Santa Fe Marketing Report
    • Sent: 07/11/2019
    • Number sent: 1,165
    • Number opened: 429
    • Open rate: 36.8%
  • Santa Fe Deals and Specials
    • Sent: 07/18/2019
    • Number sent: 42,792
    • Number opened: 5,850
    • Open rate: 13.7%
  • TOURISM Santa Fe Sales Report
    • Sent: 07/24/2019
    • Number sent: 1,169
    • Number opened: 364
    • Open rate: 31.1%

✝Conversion rates are showing a dramatic improvement as a result of recent goal changes, and will continue to do so until the data normalizes.

✝✝Open rate is only counted for users who have images enabled in their email or if a user clicks on a link.

✝✝✝Open rates are down across the board for July 2019 due to rate limit changes at major email providers that incorrectly classified opt-in newsletters as spam.



SOCIAL MEDIA
Join us on Facebook See us on Flickr See us on YouTube Follow our Tweets Watch us on YouTube See us on Instagram
 



TOURISM SANTA FE SOCIAL MEDIA UPDATE
 
After a strong June, July continued strong growth across most all platforms. A bit of content fatigue saw a slight drop in Engagement and PTAT (3.5%M/M and 11.7%M/M respectively), though that can mainly be attributed to local SF residents as non-resident engagement saw growth of 12.3%. Twitter saw a 2.8% increase in engagement despite a slight drop in reach. Paid push behind new Brand Anthem video saw a massive spike in views on YouTube.

Don't Forget to add #SantaFeNM or #TheCityDifferent to your postsǃ

Facebook: www.facebook.com/SantaFeTourism
Twitter: twitter.com/CityofSantaFe/
Pinterest: pinterest.com/cityofsantafe/
Instagram: instagram.com/CityofSantaFe/
YouTube: youtube.com/VisitSantaFeNM
SantaFe.org Blog: santafe.org/blog/


Join us on Facebook Facebook
Facebook screenshot

July 2019 Performance Metrics
  • Total Page Followers: 70,642 (.93% increase M/M)
  • People Talking About This (PTAT): 18,242 (11.7% decrease M/M)
  • Engagement: 48,614 (3.5% decrease M/M)
  • Top Ranking Post: “Santa Fe Skyline. #TheCityDifferent Photo: @drmnewmexico”
    • Reactions: 7069
    • Comments: 65
    • Reach: 56,255


Join us on Twitter Twitter
Twitter screenshot

July 2019 Performance Metrics
  • Followers: 14,609 (.55% increase M/M)
  • Monthly Impressions: 88,900 (3.3% decrease M/M)
  • Engagement: 1315 (2.8% increase M/M)
  • Top Ranking Post: “Take A Hike. #TheCityDifferent”
    • Impressions: 3630
    • Retweets: 9
    • Total engagements: 210


Join us on Instagram Instagram
Instagram screenshot

July 2019 Performance Metrics
  • Followers: 27,469 (1.44% increase M/M)
  • Top Performing Post: “Sunsets are our favorite color. #TheCityDifferent Photo: @andrewrichardhara”
    • Likes: 2228


Join us on Pinterest Pinterest
July 2019 Performance Metrics
  • Followers: 2666 (.64% increase M/M)


Read the Santa Fe blog Santa Fe Blog
July 2019 Performance Metrics
  • Total Blog Views: 10,730 (10.0% decrease M/M)
  • Average Time on Blog: 3:24 minutes (9.1% increase M/M)

July Blog Posts

Hey, Santa Fe
  • Updated July 27, 2019
  • Views: 29
Join Thousands as We Burn Zozobra and Our Gloom
  • Updated July 29, 2019
  • Views: 33

Top 5 Viewed Blog Posts in July

A Day Trip to Chimayo from Santa Fe
  • Posted September 1, 2015
  • Views: 1050
9 Must Have Experiences at Santa Fe Indian Market
  • Posted July 3, 2018
  • Views: 499
How to spend a perfect weekend in Santa Fe, NM
  • Posted June 26, 2018
  • Views: 319
4 Don’t-Miss Trails in Santa Fe County
  • Posted March 19, 2019
  • Views: 282
9 Events You Can’t Miss in Santa Fe This September
  • Posted August 14, 2018
  • Views: 241


Watch us on Youtbue YouTube
July 2019 Performance Metrics
  • Subscribers: 542 (2.85% increase M/M)
  • Views: 165,100 (9611.8% increase M/M)



MEDIA PLACEMENT - ADVERTISING


PRINT

New Mexico Magazine
Target Markets: New Mexico
Flight Dates: 7/1/19-7/31/19
Impressions: 300,000
Media Cost: $2,720.00


DIGITAL DISPLAY, E-BLASTS, PREROLL VIDEO & MOBILE

Google Display Network
Target Markets: Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 7/15/19–7/31/19
Impressions: 1,156,559
Media Cost: $600.51


YouTube TrueView
Target Markets: National, Los Angeles, Chicago, Dallas, Houston, Austin, Oklahoma City, Denver, Colorado Springs, Phoenix, Tucson
Flight Dates: 7/16/19–7/31/19
Impressions: 329,375
Media Cost: $4,953.13


SEM

Google Search
Target market: National
Flight dates: 7/1/19–7/31/19
Impressions: 197,794
Media Cost: $8,789.97

Bing Search
Target market: National
Flight dates: 7/1/19–7/31/19
Impressions: 15,989
Media Cost: $1,269.38



TOURISM SANTA FE PUBLIC RELATIONS UPDATE
 
Most prominently in July, Santa Fe was included in Travel + Leisure’s “Best City in the World” and “Best City in the Country” list due to get out and vote outreach. This accolade allowed for further coverage in The Santa Fe New Mexican, Yahoo News, INSIDER, USA Today, TODAY, Travel Market Report, The Santa Fe Reporter and Culturemap San Antonio.

In 2018 a high number of partner press releases were distributed by TOURISM Santa Fe, leading to the decrease this year.

In addition, syndicated coverage was produced in several Calgary Herald affiliates as a result of hosting Chris Nelson to the destination. Additional coverage that resulted from hosting included Arizona Foothills Magazine, Wherever Family, Women’s Health and The Snowboarder’s Journal.

Santa Fe was also named on lists such as “50 Reasons To Travel This Summer” produced by Forbes and Ask Men’s “50 Weekend Trip Ideas for an Unforgettable Summer Vacation” due to outreach efforts.


News to Use, Utilize Our Press Releases


Check in with the Current Releases section of the santafe.org website for press releases that you can use, redistribute or reference.


PUBLIC RELATIONS PERFORMANCE METRICS
 
July 2019
  • Pitches: 42 (5% increase Y/Y)
  • Press Releases: 1 (80% decrease Y/Y)
  • Media Visits: 3 (25% decrease Y/Y)
  • Media Contacts: 170 (5% increase Y/Y)
  • Total Impressions: 120,516,463 (4% increase Y/Y)
  • Earned Media: $1,038,739 (23% increase Y/Y)

Year to Date 2019
  • Pitches: 488 (7.5% increase Y/Y)
  • Press Releases: 5 (62% decrease Y/Y)
  • Media Visits: 43 (4% decrease Y/Y)
  • Media Contacts: 970 (7.5% decrease Y/Y)
  • Total Impressions: 1,139,589,549 (33% decrease Y/Y)
  • Earned Media: $10,795,899 (39% decrease Y/Y)



RECENT ACCOLADES
 
Travel + Leisure readers rank Santa Fe “No. 2 City in the USA

Travel + Leisure readers rank Santa Fe “No. 14 City in the World


VISITING PRESS
 
TOURISM Santa Fe hosted the following journalists in July:
  • Jonathon Thompson of Conde Nast Traveler on July 5-7
  • Leeyong Soo of International Folk Market on July 11-17
  • John Thomason of Boca Magazine visited July 7-12



SANTA FE IN THE NEWS
 
Print, Online, & Broadcast


Websites

As a result of hosting, Suzanne Koch from Arizona Foothills Magazine included several Santa Fe locations in her piece entitled, “Ultimate Guide to Santa Fe.”
July 1, 2019
UMV: 183,132
Media Value: $1,221

As a result of media outreach, Emily Hines from Far & Wide included the Santa Fe Margarita Trail in her most recent July piece, “Fantastic Food & Booze Journeys Through the USA.”
July 1, 2019
UMV: 581,220
Media Value: $11,624

As a result of media outreach, Claire Hannum from Livability included Santa Fe in her article titled, “The Best Cities for Up-And-Coming Artists.”
July 3, 2019
UMV: 602,669
Media Value: $4,018

As a result of hosting, Chris Nelson from The Calgary Herald wrote an article titled “Finding Your Way To Santa Fe” which syndicated across Canada to all the following Post Network newspapers.

Sault This Week
July 6, 2019
UMV: 32,000
Media Value: $213

Pembroke Observer & News
July 6, 2019
UMV: 37,777
Media Value: $252

West Elgin Chronicle
July 6, 2019
UMV: 5,600
Media Value: $112

The Drayton Valley Western Review
July 6, 2019
UMV: 1,531
Media Value: N/A

Wallaceburg Courier Press
July 6, 2019
UMV: 11,610
Media Value: $232

Chatham Daily News
July 6, 2019
UMV: 155,233
Media Value: $1,035

The Graphic Leader
July 6, 2019
UMV: 11,500
Media Value: $230

Edmonton Examiner
July 6, 2019
UMV: 143,157
Media Value: $954

Cornwall Standard-Freeholder
July 8, 2019
UMV: 112,230
Media Value: $748

The Wetaskiwin Times
July 6, 2019]
UMV: 7,595
Media Value: $152

The County Weekly News
July 8, 2019
UMV: 50,005
Media Value: $333

The Recorder & Times
July 8, 2019
UMV: 71,024
Media Value: $473

The Sherwood Park News
July 6, 2019
UMV: 28,000
Media Value: $187

St. Thomas Times-Journal
July 8, 2019
UMV: 32,814
Media Value: $219

The Cochrane Times-Post
July 8, 2019
UMV: 235,155
Media Value: 1,574

Regina-Leader Post
July 8, 2019
UMV: 162,832
Media Value: $1,086

Edmonton Journal
July 8, 2019
UMV: 430,708
Media Value: 2,871

As a result of media outreach to Jill Dutton, Travel Awaits published a story titled “Santa Fe’s Best Food.”
July 9, 2019
UMV: 2,986
Media Value: N/A

As a result of Santa Fe’s inclusion on Travel + Leisure’s “The 15 Best Cities in the United States,” Travel Pulse published an article titled, “Takeaways From Travel and Leisure’s World’s Best Awards 2019.”
July 10, 2019
UMV: 698,359
Media Value: $4,656

As a result of “Get Out The Vote” outreach, The Santa Fe New Mexican wrote a story regarding Santa Fe’s inclusion on Travel + Leisure’s “Best City in the World” and “Best City in the Country” lists.
July 10, 2019
UMV: 344,673
Media Value: $2,298

As a result of “Get Out The Vote” outreach, Yahoo News wrote a story regarding Santa Fe’s inclusion on Travel + Leisure’s “Top 15 Cities in the World” list.
July 10, 2019
UMV: 10,014,781
Media Value: $66,765

As a result of “Get Out The Vote” outreach, TODAY wrote a story regarding Santa Fe’s inclusion on Travel + Leisure’s “Best City in the World” and “Best City in the Country” lists.
July 10, 2019
UMV: 23,917,404
Media Value: $159,449

As a result of “Get Out The Vote” outreach, USA Today published a story regarding Santa Fe’s inclusion on Travel + Leisure’s “Best City in the World” and “Best City in the Country” lists.
July 10, 2019
UMV: 1,321,789
Media Value: $8,812

As a result of “Get Out The Vote” outreach, Yahoo Lifestyle wrote a story regarding Santa Fe’s inclusion on Travel + Leisure’s “15 Best City Hotels in the United States” list.
July 10, 2019
UMV: 10,014,781
Media Value: $66,765

As a result of media outreach, Forbes published a story titled, “50 Reasons To Travel This Summer,” highlighting Santa Fe.
UMV: 29,788,885
Media Value: $198,593


As a result of “Get Out The Vote” outreach, Insider included Santa Fe in a story titled, “The 15 Best Cities in the World, Ranked.”
July 11, 2019
UMV: 82,372
Media Value: $549

As a result of “Get Out The Vote” outreach, The Santa Fe Reporter wrote a story regarding Santa Fe’s inclusion on Travel + Leisure’s “Best City in the World” and “Best City in the Country” lists.
July 11, 2019
UMV: 17,000
Media Value: $113

As a result of “Get Out The Vote” outreach, Albuquerque Business First wrote a story regarding Santa Fe’s inclusion on Travel + Leisure’s “Best City in the World” and “Best City in the Country” lists.
July 12, 2019
UMV: 1,712,295
Media Value: $11,415

As a result of hosting Ben Shanks Kindlon on the 2019 Ski FAMS, feature coverage is now live on The Snowboarder’s Journal promoting Ten Thousand Waves Japanese Spa.
July 12, 2019
UMV: 10,000
Media Value: $200

As a result of “Get Out The Vote” outreach, Travel Market Report wrote a story regarding Santa Fe’s inclusion on Travel + Leisure’s “15 Best City Hotels in the United States” list.
July 16, 2019
UMV: 135,098
Media Value: $901

As a result of “Get Out The Vote” outreach, Culturemap San Antonio wrote a story regarding Santa Fe’s inclusion on Travel + Leisure’s “Top 15 Cities in the United States” list.
July 16, 2019
UMV: 450,375
Media Value: $3,003

As a result of LHG’s pitching efforts, Men’s Journal published an article titled, “50 Weekend Trip Ideas for an Unforgettable Summer Vacation,” in which Santa Fe was listed at 36.
July 1, 2019
UMV: 3,466,849
Media Value: $23,112

As a result of hosting Teresa Bitler, Wherever Family published an article titled “Amazing and Fun Attractions Created by Artists,” which discusses Meow Wolf and House of Eternal Return.
UMV: 16,290
Media Value: $109

As a result of media outreach to Jennifer Barger, National Geographic published a Family Field Guide titled, “Today I’m Obsessed With…10 Destinations that will turn your child’s latest obsession into a lifelong passion.”
UMV: 26,157,807
Media Value: $174,385

As a result of hosting Leah LeMoine, Phoenix Magazine published a story titled, “Santa Fe Salud.”
March 31, 2019
UMV: 48,352
Media Value: $322

Magazines (print/online)

As a result of ongoing relations with journalist Cassie Shortsleeve, Women’s Health published a story titled, “You Have Arrived.” Promoting 21 trips that will “change your life.”
Circulation: 1,529,982
Media Value: $119,100

As a result of assisting Annabel Wimer and supplying her with images, DSM Magazine posted a travel feature on Santa Fe in their July/August issue.
July/August 2019
Circulation: 10,631
Media Value: $666


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