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TOURISM Santa Fe November 2018
Marketing Report
TOURISM Santa Fe
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MARKETING REPORT

A Message from Executive Director
Randy Randall

Randy Randall, Executive Director


Mark November 17 on your calendar. It is the day the first flight by Volaris Airlines will arrive in Albuquerque from Guadalajara, opening a new route for Mexican Visitors to fly directly to our state. Flights will initially be offered at incredibly low rates that start around $240 round trip. I am sure as it achieves success in carrying strong loads the price may increase as Volaris, like all airlines, has an aggressive revenue management program. However, the fact is, right now, a round trip to Guadalajara by air taking three hours equates to about the same cost as a round trip bus fare taking a day and a half.

What this means to Northern New Mexico, and Santa Fe specifically, is a new market of over 7 million people that the Guadalajara airport serves. This market does not know a lot about New Mexico at this point, as it has been a difficult and expensive destination to get to until now, competing in time and cost with a trip to Europe. But get ready…if we do it right, Santa Fe could become a major beneficiary of this new flight. Mexicans still rely on travel agents for booking their vacations so think back to the days of building packages and working hard to attract the attention of the retail agents who rely on offerings through wholesalers. Also, be thinking about how you as a business can be more receptive to an increase in the visitors from Mexico who may have limited English, but a strong interest in buying your product. They also love to ski, which is a great way to support the timing of this new flight.


Randy Randall
Executive Director
TOURISM Santa Fe
(505) 955-6209
rrandall@santafenm.gov



MARKETING ACTION ITEMS
 
Add Your 2019 Santa Fe Kids Free Spring Break Offers

Santa Fe Readers’ Choice—Vote for your Businessǃ

Advertise in the 2018 Holiday Gift Guide



Add Your 2019 Santa Fe Kids Free Spring Break Offers



It is time to add your 2019 Kids Free Spring Break offersǃ We ask that you add your offers now and have them posted when the landing page goes live on November 15—just in time to reach families planning their Spring Break getaways during the holidays.

To get started, login to your business partner account on santafe.org and from your dashboard, click on the blue button that says, “Add your Spring Break Offers.” Keep in mind that the landing page goes live on November 15, so you will not immediately be able to view your posts. However, you can preview or edit your offer anytime from the offer management page.

Last year’s Kids Free Spring Break promotion was featured nationally and regionally in Travel + Leisure, Raising Arizona Kids, Discover.com, among others. The landing page had more than 21,000 total views and the paid advertising campaign garnered 9.6 million impressions and over 14,000 click-throughs to the Promotional Landing Page. Don’t miss this free opportunity to promote your business.


Santa Fe Readers’ Choice—Vote for your Businessǃ



Santa Fe partners, we want to hear from youǃ Vote for your business in the Journal North 2018 Readers’ Choice Awards and help us recognize the best of The City Different. Vote for your favorites in more than 250 categories – Dining, Shopping, Hotels & Resorts, and moreǃ Voting ends November 16. Vote todayǃ


Advertise in the 2018 Holiday Gift Guide



The Santa Fe Winter Gift Guide will be sent to more than 60,000 e-mail subscribers on November 20. The Gift Guide provides the opportunity to feature your products with 350 characters of copy, a photo and links to your website. Placements in the Gift Guide are $100. Contact advertise@santafe.org by November 16 to secure your spot. Learn more.



MARKETING INFORMATION ITEMS
 
Recent Accolades & Awards

The Santa Fe Margarita Trail is Expanding

Q3 2018 Marketing Results



Recent Accolades & Awards



Conde Nast Traveler’s Readers’ Choice Awards recently ranked Santa Fe the #2 Best Small City in the U.S.

For the second consecutive year, Santa Fe has been victorious in the annual Travel Weekly Magellan Awards in the Destinations Category. TOURISM Santa Fe’s destination marketing campaign “Santa Fe is for Art Lovers” was honored with the Gold Magellan Award. The winning campaign focused on a number of promotional efforts completed in 2017 relating to the destination’s art offerings.


The Santa Fe Margarita Trail is Expanding



The Santa Fe Margarita Trail is expandingǃ For a limited time we are adding new locations to the Margarita Trail. Please reach out to Ryan Dodge by December 1 if you are interested in learning more about getting your bar or restaurant on the Trail. Contact info is below.

The 100th person completes the Margarita Trailǃ Congratulations to Caresa Summers who was the 100th person to try all 31 margaritas on the Margarita Trail. She earned herself a beautiful bartender kit and a lifetime membership to the Margarita Society.

Make sure you have Passports for saleǃ Order more Margarita Trail Passports by clicking HERE or email Ryan Dodge at rhdodge@santafenm.gov or call 505-955-6232.


Q3 2018 Marketing Results



Website [Y/Y & YTD change]
  • Total Sessions: 372,359 [UP 20% Y/Y; UP 7.1% YTD]
  • Unique Users: 298,964 [UP 20% Y/Y; UP 3.5% YTD]
  • Average Pages Per Session: 2.15 [DOWN 8% Y/Y; DOWN 1.2% YTD]
  • Average Time on Site: 2:21 [DOWN 5% Y/Y; UP 4.4% YTD]
  • Conversion Rate: 10.2% [DOWN 0.5; UP 1.0 YTD]

Traffic was up 20% Y/Y, though traffic from digital advertising fell at the end of Q3. Demographics were mostly flat Y/Y, though there was a slight increase in the 25-34 segment at the expense of the 65+ segment. The conversion rate was down slightly (6% Y/Y) but total numbers of conversions were up 13%. Mobile traffic continues to grow faster than desktop, in part due to the Santa Fe apps which open site pages in the app. Traffic was up Y/Y in all drive markets except for Arizona, which fell 15%. There was little change in the top 10 pages Y/Y overall, with the exception of Santa Fe Music Week replacing Visiting Santa Fe/Dine in the top 10 in Q3 2018. While organic search remains the leading source of traffic Y/Y, there are strong improvements in most other traffic sources. Social referrals were up 20% Y/Y.

Public Relations [Y/Y & YTD change]
  • Pitches: 97 (DOWN 25% Y/Y; UP 23.4% YTD)
  • Press Releases: 7 (UP 17% Y/Y; DOWN 11.8% YTD]
  • Media Visits: 21 (DOWN 9% Y/Y; DOWN 8.8% YTD)
  • Media Contacts: 490 (UP 10% Y/Y; UP 7.4% YTD)
  • Earned Media: $3,280,739 (DOWN 26% Y/Y; DOWN 32.3% YTD)
  • Earned Media Impressions: 452,827,759 (UP 76%Y/Y; DOWN 30% YTD)

With more than 450 million earned media impressions in Q3, TOURISM Santa Fe saw far-reaching coverage this quarter, promoting the destination and our tremendous partners.

In Q3, a Washington Post feature article, “An Enchanting Search for a Southwestern Ghost” ran in the outlet and syndicated to many other top publications including Chicago Tribune, San Francisco Chronicle, Los Angeles Times and Houston Chronicle. The writer, Rachel Walker, visited in July with her family and TSF provided recommendations and assistance with hotels and activities. This article accounted for 27% of the total earned media coverage value during the quarter, continuing to show the importance of syndicated coverage.

TOURISM Santa Fe, Public Relations Manager, Joanne Hudson hosted six travel journalists in the destination on September 12-16 from outlets such as GoNomad.com, Southern Bride and New York Family. The itinerary focused on experiences found “Only in Santa Fe.”

Joanne Hudson also conducted desk side media appointments in San Francisco, August 7-10, 2018. Joanne met with 12 journalists representing outlets like Sunset Magazine, AFAR, Meetings Today, Smart Meetings, AAA VIA, The San Francisco Chronicle and more.

Placements in national outlets/syndicated coverage continues to be the largest driver of media value. Major placements in national outlets included:

  • USA Today (valued at $245,615)
  • Orbitz (valued at $162,122)
  • TODAY Show (valued at $167,450)

Blog [Y/Y & YTD change]
  • Page Views: 33,234 (UP 13% Y/Y; DOWN 3.9% YTD)
  • Average Time on Blog: 3:00 (DOWN 11% Y/Y; DOWN 4.6% YTD)
  • Website Referrals: 16.2 (UP 7.9 Y/Y; UP 5.1 YTD)

Blog traffic is up 12.5% Y/Y. Time on site has decreased by 11%, but visitors are viewing a wider diversity of content and interacting more. Blog home page traffic increased 60% while the always-most-popular Chimayo blog post remains the most popular page on the blog, though traffic on the page declined 43% Y/Y.

Email Newsletter (Averages) [Y/Y & YTD change]
  • Consumer: Happenings
  • Number Sent: 150,411 [UP 4% Y/Y; DOWN 8.9% YTD✝]
  • Happenings Open Rate: 18.0 [UP 0.6 Y/Y; UP 0.2 YTD]
  • ✝Due to a reporting error in June 2018, metrics are not available and will not be reflecting in YTD results.

  • Consumer: Deals & Specials
  • Number Sent: 96,663 [UP 13% Y/Y; UP 11.6% YTD]
  • Deals & Specials Open Rate: 18.8% [UP 0.1; Flat YTD]

  • Industry: Marketing Report
  • Number Sent: 3,401 [UP 2% Y/Y; UP 1.8% YTD]
  • Marketing Report Open Rate: 31.7% [UP 0.1 Y/Y; UP 0.7 YTD]

  • Industry: Sales Report
  • Number Sent: 3,393 [UP 1% Y/Y; UP 1.6% YTD]
  • Sales Report Open Rate: 33% [UP 0.4 Y/Y; UP 0.2 YTD]

Consumer: newsletter engagement increased slightly with improved open rates Y/Y for both regular newsletters.

Industry: newsletter engagement increased slightly with improved open rates for both regular newsletters. Open rates remain at industry-leading highs.

Newsletter referrals made up 1.6% of site traffic in Q3.

Social Media [Y/Y & YTD change]
  • Facebook Followers: 65,829 [UP 9.3% Y/Y; UP 9.3% YTD)
  • Facebook Engagement: 77,050 [DOWN 12% Y/Y; DOWN 55.3% YTD]
  • Twitter Followers: 13,732 [UP 8% Y/Y; UP 7.6% YTD]
  • Twitter Engagement: 2,711 [UP 33% Y/Y; DOWN 7.3% YTD]
  • Twitter Impressions: 255,800 [UP 17% Y/Y; UP 4.9% YTD]
  • Instagram Followers: 22,461 [UP 22% Y/Y; UP 22.7% YTD]
  • Pinterest Followers: 2,507 [UP 5% Y/Y; UP 5.1% YTD]
  • YouTube Subscribers: 475 [UP 31.4% Y/Y; UP 45.7% YTD]
  • YouTube Views: 267,063 [UP 2,256.7% Y/Y; UP 1,625.8% YTD]

Q3 2018 saw most social media KPIs begin to rebound after a difficult Q2. A new full-time social media coordinator was hired June 18th and has begun the process of rebuilding a meaningful social media presence. We saw growth across most platforms, though a more streamlined strategy did see a dip in organic Facebook numbers year over year. Overall, Social Media efforts continue drive traffic to santafe.org and build awareness of Santa Fe as travel destination filled with adventure and culture.

Advertising
  • Q3 2018 marked the first quarter of TSF FY19 fiscal budget; Campaign initiatives include FY19 Core, FY19 Artists in Residence, and Spring/Summer Fly Santa Fe NNMAA campaigns (NNMAA not included in metrics below).

  • Total Q3 media spend was $170,476 (-57% Q/Q, +4% Y/Y) and total impressions delivered were 23.4M (-46% Q/Q, +5% Y/Y); quarterly decreases were the result of a planned spring push for summer travel in Q2, as well as a strategy to allocate media more evenly distributed in FY19.

  • The match-cut creative has performed at a 0.49% CTR for all tactics combined, which is a similar mark of what was performing in Q2 (0.50%). ▸ Rocks, Relaxation and Chile creatives are performing the best of all digital match-cut units.

  • Due to a shift in print strategy for FY19 to include fewer publications, the total print spend was 76% lower than Q3 FY18 and produced 86% fewer print impressions.

  • Paid Search performance has improved Q/Q, with a CTR increase of +9% and a CPC decrease of 8%; Increased performance metrics are evidence that Q3 optimizations are working and continued optimizations will be done on a daily basis.

  • The Spring/Summer Fly Santa Fe (NNMAA) campaign ended in Q3 with 1.3M impressions, 15.7K clicks (1.18% CTR) and almost 9K website visits (0.66% CVR).
    • CTR increased +141%, and CVR +106% Q/Q due to the success of Undertone’s Rich Media unit.

  • Adara Impact Analytics has reported 459 hotel bookings and 1,493 flight bookings in Q3 with an estimated $136,729 in hotel revenue generated by attributable advertising efforts this quarter (-40% Q/Q); decreases seem to be consistent with marketing spend decreases during this quarter.




SANTAFE.ORG
 
SantaFe.org How It's Performing


santafe.org screenshot

Traffic is down Y/Y, likely due to lower advertising spends in market Y/Y. TSF had more media spend/impressions in market last year mostly due to a few media campaigns (e.g. AdTheorent, Undertone, Sharethrough, among others) launching a little later in the season. Visitor engagement is up strongly Y/Y as we would expect in this situation.

Consumer newsletter open rates fell slightly from the previous month, while industry newsletter open rates improved. The October marketing report had almost a 41% open rate, quite high. This may be related to the backend launches of the 2019 AIR and Spring Break programs, with partners expecting/looking for information.

October 2018 Performance Metrics

Visits
  • Total Sessions 104,034 (23.62% decrease Y/Y)
  • Unique Users 85,510 (24.62% decrease Y/Y)
  • Pages per Session 2.14 (9.33% increase Y/Y)
  • Average Time on Site 2:19 (27.58% increase Y/Y)
  • Conversion Rate 14.28% (90.96% increase Y/Y)

Visitor Gender
  • 61.23% Female
  • 38.77% Male

Visitor Age
  • 4.55% 18 - 24
  • 20.37% 25 - 34
  • 16.18% 35 - 44
  • 15.13% 45 - 54
  • 22.25% 55 - 64
  • 21.51% 65+

Newsletters

  • Santa Fe Happenings
    • Sent: 10/2/2018
    • Number sent: 51,141
    • Number opened: 8,706
    • Open rate: 17.08%
  • TOURISM Santa Fe Marketing Report
    • Sent: 10/10/2018
    • Number sent: 1,135
    • Number opened: 458
    • Open rate: 40.93%
  • Santa Fe Deals and Specials
    • Sent: 10/18/2018
    • Number sent: 33,408
    • Number opened: 5,915
    • Open rate: 17.77%
  • TOURISM Santa Fe Sales Report
    • Sent: 10/24/2018
    • Number sent: 1,128
    • Number opened: 397
    • Open rate: 35.38%


✝Open rate is only counted for users who have images enabled in their email or if a user clicks on a link.



SOCIAL MEDIA
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TOURISM SANTA FE SOCIAL MEDIA UPDATE
 
October continued the strong momentum of the TOURISM Santa Fe social media efforts, particularly on Facebook. People Talking About This score increased 42.8% M/M, and engagement saw an 22.3% increase. Instagram continued to see upward growth in followers and engagement, while Pinterest continues to be a steady source of web referrals to santafe.org. YouTube video views did drop with the expiration of the paid campaign.

Social Media strategy continues to focus on development and distribution of short-form listicle-style content designed primarily for Facebook and native distribution with the purpose of driving traffic to santafe.org/blog, which continues to see strong growth in page views.

Don't Forget to add #SantaFeNM or #TheCityDifferent to your postsǃ

Facebook: www.facebook.com/SantaFeTourism
Twitter: twitter.com/CityofSantaFe/
Pinterest: pinterest.com/cityofsantafe/
Instagram: instagram.com/CityofSantaFe/
YouTube: youtube.com/VisitSantaFeNM
SantaFe.org Blog: santafe.org/blog/


Join us on Facebook Facebook
Facebook screenshot

October 2018 Performance Metrics
  • Total Page Followers: 66,209 (0.58% increase M/M)
  • People Talking About This (PTAT): 9765 (17.9% increase M/M)
  • Engagement: 32,441 (22.3% increase M/M) * Top Ranking Post: “When seasons collide. Photo: @skisantafe #TheCityDifferent | SantaFe.org”
    • Likes: 1242
    • Comments: 41
    • Reach: 82,068


Join us on Twitter Twitter
Twitter screenshot

October 2018 Performance Metrics
  • Followers: 13,880 (1.08% increase M/M)
  • Monthly Impressions: 63,100 (15.5% increase M/M)
  • Engagement: 741 (39.2% increase M/M)
  • Top Ranking Post: "When seasons collide. Photo: @skisantafe #TheCityDifferent | SantaFe.org"
    • Impressions: 2436
    • Retweets: 11
    • Total engagements: 102


Join us on Instagram Instagram
Instagram screenshot

October 2018 Performance Metrics
  • Followers: 22,954 (2.19% increase M/M)
  • Top Performing Post: “When seasons collide. Photo: @skisantafe #TheCityDifferent | SantaFe.org”
    • Likes: 2601


Join us on Pinterest Pinterest
October 2018 Performance Metrics
  • Followers: 2,517 (0.4% increase M/M)


Read the Santa Fe blog Santa Fe Blog
October Blog Posts
  • Total Blog Views: 15,051 (35.1% increase M/M)
  • Average Time on Blog: 3:14 minutes (1% decrease M/M)

7 of Santa Fe’s Best November Events
  • Posted October 2, 2018
  • Views: 341
12 Can’t Miss Santa Fe Experiences
  • Posted October 16, 2018
  • Views: 447
Dia de los Muertos in Santa Fe
  • Posted October 23, 2018
  • Views: 521
December Events You Just Can’t Miss
  • Posted October 24, 2018
  • Views: 46
Santa Fe Artists in Residence
  • Posted October 30, 2018
  • Views: 45

Top 5 Viewed Blog Posts in September

15 Culinary Experiences to Excite Your Tastebuds
  • Posted August 13, 2018
  • Views: 2171
How to spend a perfect weekend in Santa Fe, NM
  • Posted June 26, 2018
  • Views: 1585
A Day Trip to Chimayo from Santa Fe
  • Posted September 1, 2015
  • Views: 824
The Best Margaritas in the World are in Santa Fe NM
  • Posted September 1, 2018
  • Views: 766
7 Incredible Art Experiences You Can Only Have in Santa Fe
  • Posted October 31, 2017
  • Views: 626


Watch us on Youtbue YouTube
October 2018 Performance Metrics
  • Subscribers: 482 (1.47% increase M/M)
  • Views: 2,777 (95.99% decrease M/M)



MEDIA PLACEMENT - ADVERTISING


PRINT

New Mexico Monthly
Target market: New Mexico
Flight dates: 10/1/18-10/31/18
Impressions: 300,000
Media Cost: $2,720.00


Texas Monthly
Target market: New Mexico
Flight dates: 10/1/18-10/31/18
Impressions: 300,000
Media Cost: $9,585.00


DIGITAL DISPLAY, E-BLASTS, PREROLL VIDEO & MOBILE

AdTheorent: Rich Media Mobile
Target market: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight dates: 10/1/18-10/31/18
Impressions: 1,103,443
Media Cost: $10,000.00


Adara: Programmatic Desktop/Mobile
Target market: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight dates: 10/1/18-10/31/18
Impressions: 778,670
Media Cost: $4,999.99


Go-NewMexico.com: Lead Generation/Sponsorship Page
Target market: people interested in traveling to Santa Fe
Flight dates: 10/1/18-10/31/18
Impressions: 16,785
Go Travel Sites sent 175 names, emails and addresses to Santa Fe
Media Cost: $208.33


TripAdvisor: Sponsorship/Content
Target market: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight dates: 10/1/18-10/31/18
Impressions: 393,355
Media Cost: $5,363.04


Varick Media: Program/PMP
Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight Dates: 10/1/18-10/31/18
Impressions: 2,217,793
Media Cost: $5,999.99


Pulsepoint: Native/Social
Target market: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight dates: 10/1/18-10/31/18
Impressions: 1,912,081
Media Cost: $10,108.65


SEM

Google AdWords: Paid Search
Target market: National (Branded), Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight dates: 10/1/18-10/31/18
Impressions: 275,612
Media Cost: $8,626.32


ARTISTS IN RESIDENCE

Varick Media: Program/PMP
Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight Dates: 10/1/18-10/31/18
Impressions: 1,875,154
Media Cost: $6,935.59


ArtistsNetwork.com: Endemic Social Media Program
Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight Dates: 10/1/18-10/31/18
E-newsletter Impressions: 854
Social Media Impressions: 9,933
Blog Post Impressions: 6,107
Media Cost: $1,907.69





TOURISM SANTA FE PUBLIC RELATIONS UPDATE
 
October 2018 was a strong month for earned media coverage and there were major increases over last year. This month we started to see Santa Fe included in holiday themed articles. If your business has new or enhanced offerings for the 2018 Christmas season, please share your news with Public Relations Manager, Joanne Hudson. We would like to use it in upcoming holiday pitching.

Two syndicated stories from the Associated Press and Vancouver Sun resulted in 22% of the earned media value for the month of October. A story in Food Network Magazine online entitled “50 states of Nachos” had a value of $174,908 with accounted for 16% of October’s total earned media value. Conde Nast Traveler Reader’s Choice Awards were released and Santa Fe was named #2 in the category of “Best Small Cities” – coverage of this accolade accounted for 27% of the coverage during October.


News to Use, Utilize Our Press Releases


Check in with the Current Releases section of the santafe.org website for press releases that you can use, redistribute or reference.


PUBLIC RELATIONS PERFORMANCE METRICS
 
September 2018
  • Pitches: 45 (95% Increase Y/Y)
  • Press Releases: 1 (no change Y/Y)
  • Media Visits: 4 (43% decrease Y/Y)
  • Media Contacts: 145 (1% Increase Y/Y)
  • Earned Media: $1,109,307 (133% increase Y/Y)
  • Total Impressions: 161,681,583 (631% Increase Y/Y)

2018 Year To Date
  • Pitches: 556 (63% Increase Y/Y)
  • Press Releases: 16 (23% Increase Y/Y)
  • Media Visits: 62 (19% Increase Y/Y)
  • Media Contacts: 1,377 (21% Increase Y/Y)
  • Earned Media: $20,347,803 (22% Decrease Y/Y)
  • Total Impressions: 2,186,934,438 (25% Increase Y/Y)



RECENT ACCOLADES
 
Conde Nast Traveler awarded Santa Fe #2 on the list of “Best Small Cities” in its annual Reader’s Choice Awards.


VISITING PRESS
 
Carolyn Scott, creator/owner of The Healthy Voyager, visited the destination October 4-6 in partnership with Best Western.

Claudia Carbone, on assignment for Real Food Traveler, visited the destination October 7-9.

Andrea Zimmerman, editor for Your Tango visited the destination October 23-26.


SANTA FE IN THE NEWS
 
Print, Online, & Broadcast


Websites:

As a result of Parm Parmar participating in the “Only in Santa Fe” FAM, Travel Alerts provided coverage of the destination with an article entitled " Art, Culture and History Abound in Santa Fe, New Mexico” on October 2.

As a result of assisting Paul Heney on an individual media visit in August 2018, TravelPulse provided coverage of the destination with an article entitled "Santa Fe: Fun for Families, Couples and Queer Travelers” on October 10.

As a result of hosting Skye Sherman on the Wellness FAM in June, Matador Network provided coverage of the destination with an article entitled "The 7 most delicious drinking tours in North America to take this fall” on October 14.

As a result of assisting Paul Heney on an individual media visit in August 2018, TravelPulse provided coverage of the destination with an article entitled "Inn and Spa at Loretto Is a Work of Art in Santa Fe” on October 20.

As a result of assisting Paul Heney on an individual media visit in August 2018, TravelPulse provided coverage of the destination with an article entitled "A Queer Look at Santa Fe” on October 24. This article features quotes from Joanne Hudson.

ShermansTravel provided coverage of the destination with an article entitled "10 Affordable Family-Friendly Destinations for Thanksgiving” on October 24, 2018.

As a result of assisting Tanvi Chheda on an individual media visit in August 2018, Ciao Bambino
provided coverage of the destination with an article entitled "A Santa Fe Retreat with Authentic Flavor at Rosewood Inn of the Anasazi” on October 25.

As a result of hosting Parm Parmar during the September FAM, Planet Blue Adventure provided coverage of the destination with an article entitled "21 Photos That Will Make You Want to Visit Santa Fe” on October 28.

As a result of previously hosting Randy Yagi, CBS Local Philadelphia provided coverage of the destination with an article entitled "4 Great Fall Getaway Ideas For Every Kind Of Vacation” on October 29.

As a result of hosting Faye Wolf during the September FAM, GoNomad provided coverage of the destination with an article entitled "Santa Fe: Hot Stuff, Museums and More” on October 30.

As a result of media outreach and previously hosting travel editor Jill Fergus, BestProducts provided coverage of the destination with an article entitled "Where to Go for Christmas to Immerse Yourself in the Holiday Spirit” on October 31.

As a result of a hosting Caleigh Alleyne in the destination for the Ski Santa Fe 2018 FAM, Daily Hive provided coverage of the destination with an article entitled "37 spooky spots around the world that will get you into the Halloween spirit” on October 31.

Everyday Wanderer provided coverage of the destination with an article entitled "Celebrate Christmas Around the World (Without Leaving the US)” on October 31.

As a result of participating in the “Only in Santa Fe” FAM, Eat Live Travel Drink provided coverage of the destination with an article entitled "Checking In: La Fonda on the Plaza” on October 12.


As a result of participating in the “Only in Santa Fe” FAM, Eat Live Travel Drink provided coverage of the destination with an article entitled "18 Photos to Inspire You to Visit Santa Fe, New Mexico” on September 27.

As a result of hosting Nicole Sunderland on the “Only in Santa Fe” FAM, the Influencer posted 14 times about Santa Fe to her social media accounts NickiEatsTheGlobe and Eat Live Travel Drink.

Magazines (print/online):

Modern Luxury Scottsdale provided coverage of the destination with an article entitled "New Luxuries of Old Santa Fe” in the October 2018 issue.

Food Network provided coverage of the destination with an article entitled "50 States of Nachos” on October 2. Santa Fe can be found on Slide 8.

As a result of dedicated voter support, Conde Nast Traveler featured the destination in its list of “The Best Cities in the U.S.: 2018 Readers' Choice Awards” on October 9.


Men’s Journal provided coverage of the destination with an article entitled "The Most Haunted Homes, Hotels, and Lodges in America” on October 12.

As a result of media outreach, Architectural Digest provided coverage of the destination with an article entitled "The Most Beautiful Independent Store in Every State in America” on October 16, 2018.


Newspaper:

As a result of hosting Jim Byers, Vancouver Sun provided coverage of the destination with an article entitled "New Mexico a natural playground” on September 28. The article was syndicated to 18 additional community newspapers across Canada.

As a result of press release distribution, the Associated Press provided coverage of the destination with an article entitled "Santa Fe Celebrates Indigenous Peoples Day” on October 8. The article was syndicated in seven additional outlets including U.S. News & World Report, KOB4, Durango Herald and the LA Monitor.



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