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TOURISM Santa Fe September 2016
Marketing Report
TOURISM Santa Fe
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MARKETING REPORT

A Message from Executive Director
Randy Randall

Randy Randall, Executive Director


We recently completed a survey of our 2015 visitors to determine what has changed and not changed since the last survey in 2010. A few of the more important discoveries are:
  • The average age of our visitor is 59. The average age in 2010 was 59. We are not losing our visitor as they grow older; instead others are taking their place as they mature.
  • Denver has moved ahead of Dallas as to strongest individual city for our out of state market. Texas remains the strongest state.
  • 89% of the visitors surveyed had been to Santa Fe more than once. 39% over 10 times.
  • The two most preferred months to visit Santa Fe are September and October, even though other months are more visited.
  • 76% of visitation is strictly leisure.
  • 72% now make their reservation by calling the hotel directly or from the hotel website. Online travel agencies have dropped to only 11% of hotel bookings.
  • The visitor’s favorite attraction in now Dining Out, followed by Art Galleries, Markets and Festivals, Museums and Shopping. Definitely no change in our core attractions.
  • 37% book within a month of arrival. 62% within 2 months, and 32% over ten weeks.
  • The average length of stay is now up to 4.2 days. By car – 4 days. By air – 4.6 days. Those arriving via the Santa Fe airport stay the longest at 5.2 days.
  • The average spend per visit per travel party has increased to $2,658. 43.4% for lodging, 16.2% food and beverage, 18.7% shopping, 7.9% for a rental car, and 7% each for attractions and entertainment.

Stay tuned for more results of the survey in the Sales newsletter on September 28th. The survey in its entirety can be found at santafe.org under the Industry tab or pick one up at the TOURISM Santa Fe office.

Randy Randall
Executive Director
TOURISM Santa Fe
(505) 955-6209
rrandall@santafenm.gov



MARKETING ACTION ITEMS
 
Nominate Santa Fe as “Best Historic Destination”

2017 Kids Free Spring Break Promotion

Lodging Partners: Due Today - Information for 2017 Santa Fe Guide

Realtors & Casinos: Add your listings on santafe.org

Advertise in the 2017 Official Santa Fe Visitors Guide

Last chance: Submit NM Hospitality Association Top Hat Nominations

Advertise on the Santa Fe Tourism Website - SantaFe.org



Nominate Santa Fe as 'Best Historic Destination'



U.S. News & World Report is ranking the Best Historic Destinations in the U.S.A. There is a list of 12, with four cities available to be added by vote, one of which is Santa Fe. Get out the vote for the nation’s oldest state capitalǃ Be sure to also spread the word across your social media channels.


2017 Kids Free Spring Break Promotion



Following the success of the 2016 Kids Free Spring Break promotion, TOURISM Santa Fe will once again promote Santa Fe as the perfect destination for families traveling during their 2017 Spring Break vacations.

Santa Fe Kids Free Spring Break will be promoted through paid, earned and organic media with the goal of promoting and pushing traffic to the Kids Free Spring Break landing page on santafe.org. Now is the time to start thinking about the specials your business will offer. Remember, you can have multiple offersǃ Looking for inspiration? Click here to check out all of the promotions offered on the San Diego Kids Free page.

Our goal is to have the offer submission page available to you by September 29 so that you will be able to load your offer and have it posted when the landing page goes live on November 1.

Be on the lookout later this week for an email with more information, along with an invitation to attend the kickoff meeting on September 29 at 3:30 pm in the Sweeney Ballroom at the Santa Fe Community Convention Center. Please RSVP to Phyllis Ortiz-Hilborn at peortiz@santafenm.gov or 505-955-6214.


Lodging Partners: Due Today - Information for 2017 Santa Fe Guide


It is that time of year again for our Lodging partners to review their property information for the 2017 Santa Fe Visitor Guide. This is an automated process, so please click here to go to the form to fill out the survey. Completing this process ensures that all your property's information is correct and up to date for the upcoming 2017 Guide. If you represent more than one property, please fill out one survey for each property.

If you have questions, contact Phyllis Ortiz-Hilborn at 505-955-6214 or peortiz@santafenm.gov. We have sent several emails reminding lodging partners that today, September 14, is the deadline to submit your responses. If you do not respond by today, we will use last year's information. If you have already filled in the survey form and submitted, there is no need to do so again.


Realtors & Casinos: Add your listings on santafe.org


Realtors and Casinos in Northern New Mexico now have the opportunity to sign up for an Industry Partner account on santafe.org. This account will allow these businesses to add a free business listing, along with any special events and promotional offers.

To get started, Realtors and Casinos can click here to sign up and create an account.


Advertise in the 2017 Official Santa Fe Visitors Guide



Did you know that, according the Visitor Study, 72% of visitors to Santa Fe used the Visitors Guide for decision making when planning their trips? Now is the opportunity to get the word out about your business to potential visitors. Advertise in the 2017 Official Santa Fe Visitors Guide.

Key Reasons to promote your business in the 2017 Santa Fe Guide:
  • More than 1,000,000 readers will see your ad
  • 80% plan on visiting art galleries
  • 93% plan to shop
  • 95% will dine out
  • 51% will take a trip to Taos
  • Nearly 100% will need a place to stay
  • 74% of visitors will see your ad on SantaFe.org
For more information on rates and availability, contact Bruce Adams at badams@santafean.com or (505) 983-1444.


Last chance: Submit NM Hospitality Association Top Hat Nominations



Nominations are still open, but not for long. Nominate a “Top HAT” in the field of hospitality and tourism. The Top HAT (Hospitality and Tourism) Awards celebrate an outstanding team or individual that has shown exceptional dedication to their company’s brand promise. The prestigious awards include categories in Marketing, Product Development, Personnel, and Premier. Nominations close this Friday, September 16.


Advertise on the Santa Fe Tourism Website - SantaFe.org




Over 3 Million Impressions Per Year and Growing

  • SantaFe.org ranks #1 or #2 on Google for "Santa Fe" for over 15 years.
  • Your ad links directly to your website. The number of click-throughs to your website are emailed to you each month.
  • SantaFe.org sends at least 2 major e-blasts each month, inviting thousands of potential visitors back to SantaFe.org for events, promotions & more info. So traffic to the website and the number of impressions to your ad continues to climb.
  • Extremely High Traffic - over 3 million pageviews in the past year.
  • SantaFe.org can be easily viewed on all mobile devices.
  • SantaFe.org is the most comprehensive, highest ranking website for Santa Fe Information
  • You will get a 20% discount on the total cost when you sign a 6 to 12 month contract.
Contact by email - advertise@santafe.org, or call Nancy Brown at studio x, (505) 438-0505. Or find out more about advertising at SantaFe.org/advertise



MARKETING INFORMATION ITEMS
 
2015 Santa Fe Visitor Information Survey

TOURISM Santa Fe Wins Gold Service Award

TSF Business Partner Meetings

New Non-Stop Flight Service from Phoenix to Santa Fe

Santa Fe Margarita Trail Update



2015 Santa Fe Visitor Information Survey



The Santa Fe Visitor Information Survey that studied 2015 visitors is in and we are excited to share it with youǃ TOURISM Santa Fe is committed to understanding our visitors in detail and best manage the tourism investment and economy upon which the city is so heavily reliant.

We hope you find this information helpful in your own marketing and planning efforts. Click here to download the report from the Industry page on santafe.org.


TOURISM Santa Fe Wins Gold Service Award



We are excited to announce that TOURISM Santa Fe has been recognized by readers of Meetings & Conventions (M&C) as a 2016 Gold Service Award winner in the southwestern region.

M&C’s Gold Service Award recognizes Convention & Visitors Bureaus that have excelled in servicing meeting and event professionals. Relying on their extensive industry experience in both corporate and association markets, M&C’s readers voted for the top CVBs based on key criteria including professionalism of staff; support on hotels and site inspections; assistance with ground transportation planning; guidance on local attractions; and liaison with local venders and services.

All winners will be listed in M&C’s annual Gold Awards special issue, published in November 2016 and online.


TSF Business Partner Meetings


TOURISM Santa Fe officials met with the following partners/organizations in August:
  • Santa Fe Opera
  • Encore Santa Fe
  • NM Department of Cultural Affairs
  • Santa Fe Community College
  • Ski Santa Fe
  • City Tribal Roundtable
  • Festival of the Arts
  • Indian Market Edge Press Preview
  • International Folk Art Alliance
  • Xynergy



New Non-Stop Flight Service from Phoenix to Santa Fe



Beginning December 15, 2016, American Airlines will launch new service, running once a day in each direction between the Santa Fe Airport and Phoenix Sky Harbor International Airport. Tickets are now available for purchase.

This service is made possible thanks to the hard work of the Northern New Mexico Air Alliance, a partnership of public and private stakeholders that are contributing funds to match federal and state air service development grants. Alliance partners include TOURISM Santa Fe, Santa Fe Chamber, Santa Fe County, Taos Ski Valley, and Angel Fire.

An integrated marketing plan in the Phoenix area will be executed over the next two years promoting this new service. Click here to read the entire press release.


Santa Fe Margarita Trail Update



TOURISM Santa Fe hosted a Margarita Trail Social Media Crawl on August 3 with 13 stops at participating Margarita Trail establishments. 11 social media influencers were in attendance and posting to their popular social media channels resulting in 43 posts promoting the Trail.

The Margarita Trail was also highlighted in 303 Magazine’s (Denver, CO) “A Weekend Guide to the Magic of Santa Fe.” Click here to read the entire story.

Trailblazers continue to follow the Trail in pursuit of great margaritas and prizesǃ To date, 716 Passports have been sold at the TSF Visitor Centers; 643 t-shirts have been redeemed; 29 Passport holders have earned 20 stamps and a copy of The Great Margarita Book; and 7 people have completed the entire Trailǃ

More information on the Margarita Trail can be found at santafe.org/margaritatrail.



SANTAFE.ORG
 
SantaFe.org How It's Performing


santafe.org screenshot

August 2016 Performance Metrics

Visits
  • Total Sessions 105,595 (1.16% decrease Y/Y)
  • Unique Users 84,453 (0.68% decrease Y/Y)
  • Pages per Session 2.53 (3.86% decrease Y/Y)
  • Average Time on Site 2:52 (4.30% decrease Y/Y)
  • Conversion Rate 13.51% (5.72% decrease Y/Y)
Visitor Gender
  • 61.7% Female
  • 38.3% Male
Visitor Age
  • 8.60% 18 - 24
  • 16.30% 25 - 34
  • 15.81% 35 - 44
  • 17.32% 45 - 54
  • 23.43% 55 - 64
  • 18.54% 65+
Newsletters
  • Santa Fe Happenings
    • Sent: August 2, 2016
    • Number sent: 48,660
    • Number opened: 8,394
    • Open rate: 17.27%
  • ASAE Attendees: Plan your Santa Fe Meeting Now (Sales)
    • Sent: August 9, 2016
    • Number sent: 7,620
    • Number opened: 1,232
    • Open rate: 16.17%
  • TOURISM Santa Fe Marketing Report
    • Sent: August 10, 2016
    • Number sent: 1,140
    • Number opened: 351
    • Open rate: 30.79%
  • Santa Fe Deals and Specials
    • Sent: August 18, 2016
    • Number sent: 26,720
    • Number opened: 5,191
    • Open rate: 19.43%
  • 2016 ASAE Attendees: Now’s the time to plan your Santa Fe meeting (Sales)
    • Sent: August 24, 2016
    • Number sent: 967
    • Number opened: 196
    • Open rate: 20.27%
  • TOURISM Santa Fe Sales Report
    • Sent: August 24, 2016
    • Number sent: 1,142
    • Number opened: 364
    • Open rate: 31.87%
  • Santa Fe is a different kind of fall getaway (Seasonal)
    • Sent: August 25, 2016
    • Number sent: 24,947
    • Number opened: 5,441
    • Open rate: 21.81%
*Open rate is only counted for users who have images enabled in their email or if a user clicks on a link.



SOCIAL MEDIA
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TOURISM SANTA FE SOCIAL MEDIA UPDATE
 
In August, Visit Santa Fe’s YouTube page saw the largest increase—with a 63% M/M increase in views. The “Zozobra Summer 2016” video alone received 1,071 views. Our Instagram page continues to increase, with 600 new followers—a 5.4% increase over last month and our Facebook page saw 477 new followers in August. Twitter also saw an uptick in monthly impressions at a 39% increase M/M.

Does your business utilize a social media calendar? If not, now would be a good time to create one for 2017. Defining a social media calendar will not only help you to consistently publish more compelling social posts, but it will save you time in scheduling your posts. Here are four points to consider before you create your social media calendar:
  1. Determine what content resonates most with your followers. Review your most popular past social media posts to see which ones had the most reach and engagement.
  2. Decide on how often to post. Here are a few guidelines—Facebook: 3-10 times per week; Twitter: at least 5 times a day; Instagram: at least 1 per day; Google+: 3-10 times per week and Pinterest: 5-10 times per day.
  3. Create or source great content to share. Take time to find interesting links to share if you don’t have enough native content to fill your calendar.
  4. Populate your social media calendar with daily entries—identifying topics and the social channels for your posts. Be sure to note important holidays and special events.
There are many social media calendar templates available online.. You can also build your own in Excel.

As always, we encourage all of our business partners to follow, share, and interact with us on social mediaǃ Don't forget to add #SantaFeNM or #TheCityDifferent to your postsǃ

Facebook: www.facebook.com/SantaFeTourism
Twitter: twitter.com/CityofSantaFe/
Pinterest: pinterest.com/cityofsantafe/
Instagram: instagram.com/CityofSantaFe/
YouTube: youtube.com/VisitSantaFeNM
SantaFe.org Blog: santafe.org/blog/


Join us on Facebook Facebook
Facebook screenshot

August 2016 Performance Metrics
  • Total Page Followers: 52,671 (0.9% increase M/M)
  • People Talking About This: 10,9132 (28% decrease M/M)
  • Engagement: 46,814 (28% decrease M/M)
    • Top Ranking Post, August: The Best Cities for Culture
    • August 22, 2016 at 9:44 AM
    • Likes: 2,096
    • Shares: 1,008
    • Comments: 160
    • Reach: 45,217


Join us on Twitter Twitter
Twitter screenshot

August 2016 Performance Metrics
  • Followers: 11,214 (1.6% increase M/M)
  • Monthly Impressions: 139,700 (39.4% increase M/M)
  • Engagement: 1,591 (5.6% increase M/M)
    • Top Performing Tweet, August: The Best Cities for Culture
    • August 8, 2016 at 11:10 AM
    • Impressions: 2,744
    • Favorites: 18
    • Retweets: 16
    • Total Engagements: 74


Join us on Instagram Instagram
Instagram screenshot

August 2016 Performance Metrics
  • Followers: 11,700 (5.4% increase M/M)
  • Top Performing Post, August: Santa Fe Curtain
    • 563 Likes


Join us on Pinterest Pinterest
August 2016 Performance Metrics
  • Followers: 2,200 (0% increase M/M)


Read the Santa Fe blog Santa Fe Blog
August Blog Posts

September “Viva Santa Fe” Fever Is Spreadingǃ
  • Posted August 2, 2016
  • Views: 289
There’s No Room For Gloom This September
  • Posted August 9, 2016
  • Views: 464
4 Don’t-Miss Trails in Santa Fe County
  • Posted August 16, 2016
  • Views: 336
September Is Chile Month In Santa Fe
  • Posted August 23, 2016
  • Views: 132
Time To Take An Autumn Three Day Weekend
  • Posted August 30, 2016
  • Views: 313
August 2016 Performance Metrics

Total Blog Views: 5,468 (18.79% increase M/M)
Average Time on August Blog Posts: 2:43 minutes


Watch us on Youtbue YouTube
August 2016 Performance Metrics
  • Subscribers: 262 (6% increase M/M)
  • Views: 4,261 (63% increase M/M)



MEDIA PLACEMENT


PRINT

Publication: Austin Magazine
Target Markets: Austin, TX
Flight Dates: 8/1/16 - 8/31/16
Impressions: 286,000
Digital Impressions: 84,643


DIGITAL DISPLAY, E-BLASTS, PREROLL VIDEO & MOBILE

TripAdvisor: mobile and digital display sponsorship
Target Markets: Colorado Springs, Denver, Phoenix, Seattle, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight Dates: 8/1/16 - 8/31/16
Impressions: 215,883


Adara: mobile, preroll and desktop dispay
Target Markets: Denver, Dallas, Phoenix, Colorado Springs, Amarillo, Lubbock, El Paso, NYC, Los Angeles, Chicago, San Francisco, Seattle, Houston, Austin
Flight Dates: 8/1/16 - 8/31/16
Impressions: 682,961


Amobee: mobile and preroll
Target Markets: Denver, Dallas, Phoenix, Colorado Springs, Amarillo, Lubbock, El Paso, NYC, Los Angeles, Chicago, San Francisco, Seattle, Houston, Austin
Flight Dates: 8/1/16 - 8/24/16
Impressions: 1,755,821


Magnetic: mobile and preroll
Target Markets: Denver, Dallas, Phoenix, Colorado Springs, Amarillo, Lubbock, El Paso, NYC, Los Angeles, Chicago, San Francisco, Seattle, Houston, Austin
Flight Dates: 8/1/16 - 8/24/16
Impressions: 1,419,074



SEM

Publication: Google AdWords
Target Markets: Austin, Colorado Springs, Denver, Phoenix, Seattle, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight Dates: 8/1/16 - 8/31/16
Impressions: 330,452 Consumer & MICE 49,720





TOURISM SANTA FE PUBLIC RELATIONS UPDATE
 
August was an outstanding month. Santa Fe received a slew of Top Ten awards from Travel + Leisure’s prestigious World’s Best and was named one of the Friendliest Cities In The World by Conde Nast Traveler readers. The Inn & Spa At Loretto took fourth in a deeply competitive Best Hotel Spa race in USA Today that had a split Santa Fe vote.

Please share these accolades with your readers.

As we’ve noted previously, today’s consumer is far more impressed and motivated by third party reviews, opinions and awards than by someone’s own sales and marketing initiatives. Just one more way the Information Age has changed the playing field. Please keep voting and getting out the vote as one key pillar of our work, along with minding those TripAdvisor reviews, firing up your social media legions and—most of all—saying yes to press.

Earned media was a strong $2,493,762, a ten percent hike over last August’s sizable figure. While we’ve enjoyed a big majority of months over the $2M mark in the last several quarters, there’s nothing automatic about it. You have to dig deep to get covered in top outlets to keep this coverage coming, and the more they cover you, the more likely they are to wait a while to cover you again.

So please keep us refreshed with your news and high resolution images and please answer PR Hot Tips. Only with your newest information can we best strive to get you covered in the top places possible.

Here’s just a selection of how that turned out in August. The Chicago Tribune, USA Today, The Evening Standard, Orbitz, Sunset Magazine, AAA Journey, Phoenix Magazine, and Men’s Journal are examples. Most of these stories are simply superb, the result of skilled journalists who brought a trained reporter’s eye to our press tours and visits. In particular, check out Orbitz and Phoenix Magazine.

Whether your business was covered or not, these are prime pieces to share and as a result attract visitors both to Santa Fe and back to Santa Fe. As wonderful as our city is, travelers always have a world of options. We have to catch their eye with our best.

Go for it.


News to Use, Utilize Our Press Releases


Check in with the Current Releases section of the santafe.org website for press releases that you can use, redistribute or reference.


PUBLIC RELATIONS PERFORMANCE METRICS
 
August 2016
  • Pitches: 34 (3% decrease Y/Y)
  • Press Releases: 5 (no change Y/Y)
  • Media Visits: 4 (43% decrease Y/Y)
  • Press Contacts: 143 (26% increase Y/Y)
  • Earned Media: $2,493,762 (9% increase Y/Y)



RECENT ACCOLADES
 
Travel + Leisure ranked Santa Fe #8 in the “Best Cities in the United States for Shopping” World’s Best Awards.

Travel + Leisure ranked Santa Fe #4 in the “Best Cities for Culture” World’s Best Awards.

Travel + Leisure ranked Santa Fe #7 in the “Best Cities for Food” World’s Best Awards.

Conde Nast Traveler Readers’ Choice named Santa Fe as one of the “Friendliest Cities In The World.”

USA Today 10Best named the Spa at Loretto #4 in the “Top 10 Best Hotel Spa.”


VISITING PRESS
 
Daphne Nikolopoulos of Palm Beach Illustrated visited Santa Fe from August 7 - 9.

Sarah Stapley of 303 Magazine visited Santa Fe August 11 - 14 on assignment. Coverage was published August 25.

Lindsey Cuomo of MetroFamily Magazine visited Santa Fe from August 8 - 12

Alex Postman of Conde Nast Traveler visited Santa Fe from August 9 - 10.


SANTA FE IN THE NEWS
 
Print, Online, & Broadcast


Here is a selection of August coverage. To see more, please visit the Hot News page at the santafe.org Media Center.


NEWSPAPER

The Chicago Tribune featured syndicated coverage of the Travel + Leisure World’s Best Award for “Best Music Cities.”

USA Today included Sweetwater Harvest Kitchen’s House-Made Crunchy Buckwheat Granola in a round-up article entitled “The benefits and beauty of breakfast bowls.” The article was syndicated to 70 websites.

As a result of writer Holly Williams visiting the destination, U.K. publication Evening Standard produced dedicated coverage of Georgia O’Keeffe in an article entitled New Mexico - painting a picture of O’Keeffe Country.”

The El Paso Times provided dedicated coverage of Meow Wolf in an article entitled “Meow Wolf’s sensation in Santa Fe.” Representatives from TOURISM Santa Fe met with the publication in March.


WEBSITES

USA Today 10Best ranked the Spa at Loretto #4 in the “Top 10 Best Hotel Spa.”

Coverage was syndicated to the following outlets:
  • Albuquerque Business Journal
  • The Santa Fe New Mexican
Hemmings Motor News provided dedicated coverage of the lowrider exhibits at the New Mexico History Museum and the New Mexico Museum of Art. Representatives from TOURISM Santa Fe coordinated an interview for the writer with curators Daniel Kosharek and Kate Ware.

As a result of TOURISM Santa Fe hosting writer Sheryl Nance-Nash, Orbitz provided dedicated coverage of Santa Fe in an article entitled “Santa Fe is a city we can’t stop loving and here’s why.”

As a result of a Lance Longwell visiting the destination, Travel Addicts produced coverage on Ski Santa Fe in the article, “Rediscovering My Youth At Ski Santa Fe.”

As a result of TOURISM Santa Fe hosting Amanda Ide, Aussie Globetrotter featured dedicated coverage of the destination in an article entitled “48 Hours in Santa Fe.”

Business Insider featured syndicated coverage of the Travel + Leisure World’s Best Award for “Best Cities for Food in the United States.”

Luxury Travel Magazine featured syndicated coverage of the Travel + Leisure World’s Best Award for “Best Cities for Shopping in the United States.”

Market Watch included Santa Fe in a round-up of “8 best American trips for solo travelers.”

My Recipes provided syndicated coverage of the Sunset Magazine article regarding the Pollo Asado’s Chicken Tortas.

The Jewish Chronicle outlet included Santa Fe in an article entitled “Down New Mexico Way.”

As a result of Sheryl Nance-Nash visiting the destination, U.S. News & World Report included Santa Fe in a round-up of “10 Underrated Cities for Art Lovers.”


MAGAZINES

As a result of Sarah Stapley visiting the destination, 303 Magazine produced dedicated coverage of Santa Fe in an article entitled “A Weekend Guide to The Magic of Santa Fe.”

AAA New Mexico Journey produced dedicated coverage on Meow Wolf in an article entitled “Meow Wolf.”

As a result of Editor Siobhan Higgins attending the “Native Roots” group press trip, a feature article was included in LAX magazine and Air Chicago entitled “Indian Arts in Santa Fe” in the summer issue.

AAA Washington Journey Magazine featured Santa Fe in an article entitled “3 Days In Santa Fe” in the September-October issue of the magazine.

As a result of Amy Drohen visiting the destination, Austin Food Magazine produced dedicated coverage in an article entitled “Where to Eat, Drink and Stay in Santa Fe.”

Austin Monthly produced a feature article in the August 2016 issue entitled “Desert Rose, Experience the cultural finds of enchanting Santa Fe.”

As a result of Teresa Traverse visiting the destination, Dogster Magazine included Santa Fe as #1 in a round-up entitled “Top 5 Pet-Friendly Destinations in the Southwest” in the October/November 2016 issue.

Men’s Journal included the Smoked Sage Margarita at Secreto Lounge in a round-up article entitled “11 Margaritas for Serious Tequila Drinkers.”

As result of a Laurie Wallace-Lynch attending the 2015 “Living History” group press trip, The Mississauga News provided dedicated coverage of Santa Fe in an article entitled “Sensational Santa Fe

Out Traveler featured an interview coordinated by TOURISM Santa Fe with Santa Fe Mayor Javier Gonzales in an article entitled “A Proustian Travel Guide.”

As a result of Leah LeMoine attending the September 2015 “Living History” group press trip, Phoenix Magazine produced dedicated coverage of the destination in an article entitled “Santa Fe in September.”

As a result of dedicated voter support, Santa Fe placed #8 in the Travel + Leisure’s “Best Cities in the United States for Shopping” World’s Best Awards.

As a result of dedicated voter support, Santa Fe placed #4 in Travel + Leisure’s “Best Cities for Culture” World’s Best Awards.

As a result of dedicated voter support, Santa Fe placed #7 in Travel + Leisure’s World’s Best Awards in the “Best Cities for Food in the United States” category.

As a result of TOURISM Santa Fe hosting the SATW Western Chapter Conference and media outreach, Travel + Leisure included Sunrise Springs Resort in a round-up entitled “17 Life-Changing Spiritual Retreats Around the World.”

As a result of dedicated voter support, Santa Fe placed 13th in Condé Nast Traveler’s Readers’ Choice Awards survey for the “Friendliest Cities in the World.”

Coverage was syndicated to the following outlets:
  • The Connecticut Post
  • The Scotsman
  • The Daily Sentinel
  • The Sun
  • The Telegraph
  • Realtor Magazine
  • Smart Meetings
  • Successful Meetings
  • Albuquerque Business Journal
  • Albuquerque Express
  • BUZZBRY
  • Mountain Xpress
  • Travel With Val
  • 9 TOM-FM
  • Charity Owl
  • com
  • Classifinity
  • The Huffington Post
  • ie
  • com
  • WCBD-TV
  • OffBeat
Sunset Magazine included Chicken Tortas from the Pollo Asado food truck in a round-up article entitled “38 tasty sandwiches


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