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TOURISM Santa Fe August 2016
Marketing Report
TOURISM Santa Fe
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MARKETING REPORT

A Message from Executive Director
Randy Randall

Randy Randall, Executive Director


I herald the attempt that Mayor Gonzales is making to assure that Santa Fe offerings of Native American Art and Craft are authentic and that consumers have as much information as possible as to an item's origin.

For this ordinance to have the desired effect, it will require all of us doing our part individually and collectively to protect Santa Fe's culture of authenticity. Whenever a fake is being represented as an authentic handmade or handcrafted item, you should report it to the Indian Arts and Crafts Board, a component of the U.S Department of the Interior, at ftc.gov or 1-877-653-4261. You should also report it to the Attorney General’ s Office of our own State government at 505-827-6000.

An important part of preventing fraud is to be aware of some very important buying tips which include buying from an established dealer and obtaining a detailed receipt that includes all the vital information about the value and representation of the purchase. Of course, you always want to keep the old adage in mind that if something appears to be too good of a deal, it probably isǃ

There are a couple of very valuable pamphlets available from the Indian Arts and Crafts Board that discuss all of this including what to do if you have a complaint about authenticity. These are available at any of our visitor centers, so stop in and pick one up if you would like to help in protecting one of Santa Fe’s most valuable assets – the availability of authentic Native American arts and crafts.

Randy Randall
Executive Director
TOURISM Santa Fe
(505) 955-6209
rrandall@santafenm.gov



MARKETING ACTION ITEMS
 
Advertise in the 2017 Official Santa Fe Visitors Guide

NM Hospitality Association Top Hat Nominations Now Open

Vote for Your Santa Fe Favorites



Advertise in the 2017 Official Santa Fe Visitors Guide


Results from the 2016 Santa Fe Visitor Survey are in and we look forward to sharing the results with you later this month. One of the most impactful statistics from the survey was that 72% of visitors to Santa Fe used the Visitors Guide for decision making when planning their trips.

Key Reasons to promote your business in the 2017 Santa Fe Guide:
  • More than a 1,000,000 readers will see your ad
  • 80% plan on visiting art galleries
  • 93% plan to shop
  • 95% will dine out
  • 51% will take a trip to Taos
  • Nearly 100% will need a place to stay
  • 74% of visitors will see your ad on SantaFe.org
Now is the opportunity to get the word out about your business to potential visitors. Advertise in the 2017 Official Santa Fe Visitors Guide. For more information on rates and availability, contact Bruce Adams at badams@santafean.com or (505) 983-1444.


NM Hospitality Association Top Hat Nominations Now Open



Nominations are now open to select a “Top HAT” in the field of hospitality and tourism. The Top HAT (Hospitality and Tourism) Awards celebrate an outstanding team or individual that has shown exceptional dedication to their company’s brand promise. The prestigious awards include categories in Marketing, Product Development, Personnel, and Premier. Nominations close Friday, September 16. Nominate a Top HAT todayǃ


Vote for Your Santa Fe Favorites



Santa Fe is nominated in a new USA Today 10Best Readers’ Choice category: Best Hotel Under $150. Our own El Rey Inn, celebrating their 80th this year, is in the running. Let’s work together each day for four weeks to trounce the competition in this contest. Be sure to vote daily.

Voting for AFAR’s inaugural Traveler’s Choice Award is now underway, with nominations closing August 15. AFAR will review submissions and invite everyone to vote for finalists on September 1. Start here and answer the following questions that are applicable to us:
  • What U.S. state do you want to visit in 2017? New Mexico
  • What U.S. city do you want to visit in 2017? Santa Fe
Another opportunity to get out the vote for Santa Fe is the 2016 Green Chile Cheeseburger Smackdown. Online voting is open now through August 17. This year there are restaurants from Albuquerque and Roswell, so come on Santa Fe and vote for one of your favorite Santa Fe restaurants. There are 15 amazing contenders this year, below are the Santa Fe contenders:

  • The Palace Restaurant & Saloon
  • Anasazi Restaurant
  • Plaza Café Southside
  • Living Room at the Inn & Spa of Loretto
  • Terra Restaurant at Rancho Encantado
  • Loyal Hound
  • Agave Lounge at the Eldorado Hotel
  • Blue Corn Brewery
  • Bang Bite Filling Station
  • Second Street Brewery at the Railyard
  • Rio Chama
  • Red Sage at Buffalo Thunder




MARKETING INFORMATION ITEMS
 
2016 Q2 Marketing Report Results

TSF Business Partner Meetings

Digital Billboard Campaign

Paid Media Campaign in Austin, TX

SantaFe.org Updates

Margarita Trail Update



2016 Q2 Marketing Report Results


Website [Y/Y change]
  • Visits: 307,076 [UP 6%]
  • Unique Visits: 243,017 [UP 4%]
  • Pages per Session: 2.62 [DOWN 4%]
  • Average Time on Site: 2:55 [DOWN 6%]
  • Conversion Rate: 14.1% [DOWN 1.6]
Individual conversions are down slightly, although traffic to All Lodging pages are up indicating continued traffic to the full set of accommodations pages. Santafe.org conversion goals are defined as a user completing a task on the website (such as completing the Visitors Guide order form) or visiting specific web pages (such as an Accommodations page).

Blog [Y/Y change]
  • Page Views: 11,597 [UP 92%]
  • Average Time on Blog: 2:29 [DOWN 22%]
  • Website Referrals (click-throughs to a non-blog page): 9.2% [DOWN 2.4]

Email Newsletters (Averages) [Y/Y change]
  • Consumer: Happenings
    • Email List: 146,015 [UP 17%]
    • Happenings Open Rate: 18% [UP 0.9]
  • Consumer: Deals & Specials
    • Email List: 77,379 [UP 58%]
    • Open Rate: 19.5% [UP 1.3]
  • Industry: Marketing Report
    • Email List: 3,369 [UP 6%]
    • Open Rate: 33.4% [UP 1.0]
  • Industry: Sales Report
    • Email List: 3,376 [UP 6%]
    • Open Rate: 33.4% [DOWN 2.3]

Public Relations [Y/Y growth]
  • Pitches: 74
  • Press Releases: 10 [DOWN 47%]
  • Media Visits: 17 [UP 6%]
  • Media Contacts: 416 [DOWN 1%]
  • Earned Media: $6,477,152 [UP 3%]

Social Media [Y/Y change]
  • Facebook followers: 51,373 [UP 36%]
  • Facebook engagement: 199,594 [UP 175%]*
  • Twitter followers: 10,858 [UP 19%]
  • Instagram followers: 10,500 [UP 268%]
  • Pinterest follower: 2,145 [UP 18%)
  • YouTube subscribers: 239 [UP 55%]
  • YouTube views: 7,219 [UP 169%]
  • Trip Advisor page views: 39,266 [DOWN 23%]
TripAdvisor has modified their reporting method, which may account for the decreased numbers. Fuseideas is working to clarify the changes with Tripadvisor.

Santa Fe Guide [Y/Y change]
  • Distributed guides: 61,031 [UP 64.3%]

Visitors [Y/Y change]
  • TSF Visitor center visits: 20,060 [UP 84.3%]**

Occupancy & Room Rates [Y/Y change]
  • Occupancy Rate: 70% [DOWN 1.1%]
  • Average Daily Rate: $112.14 [DOWN 4.2%]
  • Revenue per Available Room: $87.04 [UP 4.1%]

Advertising
  • The digital campaign from April 1—June 30 generated 13.7M impressions and 35,643 clicks—an overall 0.26% click rate (0.10% benchmark).
  • “Arts” was the best performing creative generating a 0.39% click rate, followed by “Outdoor” and “Cuisine” with 0.16% click rates.
  • AdTheorant (Austin campaign) generated the best performing CTR at 0.77%, followed by Adara (Consumer campaign) with 0.38% CTR, then TripAdvisor with a 0.23 CTR.
  • The Austin initiative generated 28.21% of total digital impressions—that is almost a third of total digital impressions in just the month of June.

To view the full Quarterly Report, click here.

*TOURISM Santa Fe began reporting Engagement in Q3 of 2015. Y/Y will normalize after one year. Engagement includes the total number of Facebook actions: likes, shares, clicks or comments.
**La Bajada VIC was closed the entire Q2 2016. As of June 2016, the Chamber Welcome Center is no longer providing information. Q2 2016 reflects numbers only from the three TSF Visitor Information Centers.


TSF Business Partner Meetings


TOURISM Santa Fe officials met with the following partners/organizations in July:
  • Meow Wolf
  • Edible, Green Chile Cheeseburger Smackdown
  • The Fence
  • SWAIA
  • Eloisa
  • Santa Fe Restaurant Association
  • Santa Fe Lodgers Association
  • International Art Summer
  • International Folk Art Alliance
  • New Mexico Public Relations Society of America
  • Santa Fe Wine & Chile
  • Buffalo Thunder
  • Pojoaque Pueblo
  • Georgia O’Keeffe Museum
  • Zuum Social



Digital Billboard Campaign



TOURISM Santa Fe has purchased a media package consisting of three digital billboards in the following locations—Albuquerque, Las Cruces and West Texas. The 8-week billboard campaign begins later this month and will feature Santa Fe events and activities like the Santa Fe Margarita Trail, outdoor recreation, Meow Wolf, Zozobra, Fiestas and HIPICO, among others.


Paid Media Campaign in Austin, TX


In June and July, TSF ran an incremental media buy in Austin, TX leveraging Southwest Airlines and Allegiant Air flights direct to Albuquerque. The goal of the integrated media campaign was to generate a high level of awareness for Santa Fe through the placement of bus wraps, print advertising, and a highly targeted digital campaign utilizing mobile banners, digital ads and SEM. The results of the initiative are below:

Digital Media

  • Ad Theorent: Mobile Display Rich Media
  • Flight Dates: 6/1/16 - 7/24/16
  • Total Impressions: 3,389,607
  • Investment: $25,000
  • Adara: Desktop, Mobile and Tablet Rich Media Banners with PreRoll Video and Rising Star Premium Reserve
  • Flight Dates: 6/1/16 – 7/24/16
  • Total Impressions: 1,477,886
  • Investment: $12,000

Out of Home

  • Wilkins: Bus Wraps
  • Flight Dates: 6/1/16 – 7/24/16
  • Total Impressions: 3,150,000
  • Investment: $43,712.50

Print

  • Austin Monthly
  • Flight Dates: 6/1/16 – 6/30/16 & 7/1/16 – 7/31/16
  • Full page color ads, 1/3 page Advertorial, Custom Editorial and eNewsletter in Travel Section of “Great Destinations” issue
  • Total Impressions: 322,000
  • Added Value Digital Impressions: 46,548
  • Investment: $7,000

SEM

  • Google AdWords
  • Flight Dates: 6/1/16 – 7/31/16
  • Total Impressions: 116,986
  • Investment: $2,287.50

Analysis
  • Since initiative launch on June 1, Austin TX has been the #2 market for incoming website traffic after Albuquerque-Santa Fe NM
  • June 2016 experienced a 405% increase in web sessions from Austin compared to prior month (May 2016), and a 422% increase year-over-year (June 2015)
  • 66% of the web traffic from the Austin, TX market came from the AdTheorent Rich Media mobile units
  • Direct traffic from Austin is up 121% M/M and Organic Search traffic is up 13% M/M



SantaFe.org Updates


Be on the lookout for new content coming to SantaFe.org. A landing page highlighting the distinctive and numerous Santa Fe neighborhoods such as Canyon Road, Santa Fe Railyard, Historic Downtown, Museum Hill, Mid Town Innovation District and South Santa Fe will be introduced, along with a page featuring towns surrounding the Santa Fe area. The new content will be a useful planning resource for Santa Fe visitors before and during their stays.

In addition, industry partners now have the option to categorize their business or service as an “Attraction.” The listing will appear on santafe.org under the “Things to Do” menu. If you would like to update your listing to appear as an Attraction, contact Phyllis Ortiz-Hilborn at peortiz@santafenm.gov.

Be ready for visitors planning their upcoming Santa Fe adventures. Login now to add upcoming specials, events, update photos, and freshen up your descriptions.


Margarita Trail Update



The Santa Fe Margarita Trail is going strong thanks to the support of the local businesses and organizationsǃ To date, more than 600 Passports have been sold at the TSF Visitor Centers; close to 500 t-shirts have been redeemed; 13 Passport holders have earned 20 stamps and a copy of The Great Margarita Book; and 3 people have completed the entire Trailǃ

We continue to get great regional and national press about the Margarita Trail. Check out the recent coverage in The Dallas Morning News.

More information on the Margarita Trail can be found at santafe.org/margaritatrail.



SANTAFE.ORG
 
SantaFe.org How It's Performing


santafe.org screenshot

July 2016 Performance Metrics

Visits
  • Total Sessions 122,585 (10.04% increase Y/Y)
  • Unique Users 95,429 (13.37% increase Y/Y)
  • Pages per Session 2.47 (9.84% decrease Y/Y)
  • Average Time on Site 2:45 (14.45% decrease Y/Y)
  • Conversion Rate 12.04% (22.11% decrease Y/Y)
Visitor Gender
  • 61.2% Female
  • 38.8% Male
Visitor Age
  • 10.44% 18 - 24
  • 17.71% 25 - 34
  • 17.26% 35 - 44
  • 16.79% 45 - 54
  • 21.31% 55 - 64
  • 16.49% 65+
Newsletters
  • Santa Fe Happenings
    • Sent: July 5, 2016
    • Number sent: 49,194
    • Number opened: 8,572
    • Open rate: 17.52%
  • Santa Fe Summer Must-See Events (NM Magazine Co-Branded)
    • Sent: July 12, 2016
    • Number sent: 60,652
    • Number opened: 9,788
    • Open rate: 16.14%
  • TOURISM Santa Fe Marketing Report
    • Sent: July 13, 2016
    • Number sent: 1,129
    • Number opened: 345
    • Open rate: 31.48%
  • Why is Santa Fe Voted Among the Best? (Accolades)
    • Sent: July 19, 2016
    • Number sent: 63,682
    • Number opened: 12,223
    • Open rate: 19.14%
  • Meet Different in the City Different (Sales)
    • Sent: July 19, 2016
    • Number sent: 9,914
    • Number opened: 1,197
    • Open rate: 15.26%
  • Santa Fe Deals and Specials
    • Sent: July 21, 2016
    • Number sent: 26,653
    • Number opened: 4,933
    • Open rate: 18.59%
  • Visit Santa Fe (Sales)
    • Sent: July 26, 2016
    • Number sent: 9,782
    • Number opened: 1,402
    • Open rate: 18.23%
  • TOURISM Santa Fe Sales Report
    • Sent: July 27, 2016
    • Number sent: 1,133
    • Number opened: 428
    • Open rate: 37.94%
*Open rate is only counted for users who have images enabled in their email or if a user clicks on a link.



SOCIAL MEDIA
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TOURISM SANTA FE SOCIAL MEDIA UPDATE
 
The month of July saw an increase of 821 new followers for Visit Santa Fe on Facebook — a 1.2% increase. Instagram saw a 5.7% increase with 600 new followers on this ever popular social media app.

If you have noticed a recent change in your Facebook engagement numbers one factor may be due to a new Facebook algorithm introduced in late June. Facebook now favorably promotes content posted by friends and family of users. The effect of these changes is that content posted by your business may show up less prominently in news feeds resulting in less traffic. Want more people to see your content in the news feed? Make sure that people stick around long enough to consume your content and make sure the content delivers what the headline promises. As a remedy to overcome the latest update, stick to your posting schedule, add variety to your posts, add images and videos, and closely monitor your results.

As always, we encourage all of our business partners to follow, share, and interact with us on social mediaǃ Don't forget to add #SantaFeNM or #TheCityDifferent to your postsǃ

Facebook: www.facebook.com/SantaFeTourism
Twitter: twitter.com/CityofSantaFe/
Pinterest: pinterest.com/cityofsantafe/
Instagram: instagram.com/CityofSantaFe/
YouTube: youtube.com/VisitSantaFeNM
SantaFe.org Blog: santafe.org/blog/


Join us on Facebook Facebook
Facebook screenshot

July 2016 Performance Metrics
  • Total Page Followers: 52,194 (1.6% increase M/M)
  • People Talking About This: 15,302 (86.7% increase M/M)
  • Engagement: 65,654 (193.1% increase M/M)
    • Top Ranking Post, July: Good morning from Santa Fe, New Mexico
    • July 16, 2016 at 9:47 AM
    • Likes: 2,952
    • Shares: 1,001
    • Comments: 181
    • Reach: 40,032


Join us on Twitter Twitter
Twitter screenshot

July 2016 Performance Metrics
  • Followers: 11,032 (1.6% increase M/M)
  • Monthly Impressions: 100,200 (6.7% decrease M/M)
  • Engagement: 1,506 (37.2% increase M/M)
    • Top Performing Tweet, July: Congrats Santa Feǃ Sunset Magazine Names Santa Fe as Best Shopping Destination
    • July 20, 2016 at 10:37 AM
    • Impressions: 2,492
    • Favorites: 10
    • Retweets: 5
    • Total Engagements: 21


Join us on Instagram Instagram
Instagram screenshot

July 2016 Performance Metrics
  • Followers: 11,100 (5.7% increase M/M)
  • Top Performing Post, July: What about that sunset at the International Folk Art Opening Night Party?
    • 576 Likes


Join us on Pinterest Pinterest
July 2016 Performance Metrics
  • Followers: 2,200 (2.5% increase M/M)


Read the Santa Fe blog Santa Fe Blog
July Blog Posts

Nine Santa Fe Must Go August Events
  • Posted July 5, 2016
  • Views: 374
Immersive Experiences Await You At El Rancho De Las Golondrinas
  • Posted July 12, 2016
  • Views: 137
Strike A Yoga Pose While In Santa Fe
  • Posted July 19, 2016
  • Views: 305
Five Santa Fe Events To Set Fire To Your Labor Day Weekend Getaway
  • Posted July 26, 2016
  • Views: 265
July 2016 Performance Metrics

Total Blog Views: 4,603 (11.9% increase M/M)
Average Time on July Blog Posts: 2:28 minutes


Watch us on Youtbue YouTube
July 2016 Performance Metrics
  • Subscribers: 247 (3.3% increase M/M)
  • Views: 2,614 (0.3% increase M/M)



MEDIA PLACEMENT


PRINT

Publication: Austin Magazine
Target Markets: Austin, TX
Flight Dates: 7/1/16 - 7/31/16
Impressions: 161,000
Added Value Digital Impressions: 46,458


DIGITAL DISPLAY, E-BLASTS, PREROLL VIDEO & MOBILE

TripAdvisor: mobile and digital display sponsorship
Target Markets: Colorado Springs, Denver, Phoenix, Seattle, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight Dates: 7/1/16 - 7/31/16
Impressions: 188,080


Adara: mobile, preroll and desktop dispay
Target Markets: Austin, TX DMA
Flight Dates: 7/1/16 - 7/24/16
Impressions: 557,950


Adara: mobile, preroll and desktop dispay
Target Markets: Denver, Dallas, Phoenix, Colorado Springs, Amarillo, Lubbock, El Paso, NYC, Los Angeles, Chicago, San Francisco, Seattle, Houston, Austin
Flight Dates: 7/1/16 - 7/31/16
Impressions: 3,751,581


AdTheorent: mobile and preroll
Target Markets: Austin, TX DMA
Flight Dates: 7/1/16 - 7/24/16
Impressions: 1,419,074



OUT OF HOME

Wilkins:Bus Wraps
Target Markets: Austin, TX
Flight Dates: 7/1/16 - 7/24/16
Impressions: 1,575,000



SEM

Publication: Google AdWords
Target Markets: Austin, Colorado Springs, Denver, Phoenix, Seattle, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
Flight Dates: 7/1/16 - 7/31/16
Impressions: 316,073 Consumer / 89,388 Austin



OTHER

New Mexico Monthly Magazine Co-Branded e-blast
Target Markets: New Mexico Magazine Subscribers
Send Dates: 7/7/16
Impressions: N/A


HIPICO Santa Fe Souvenir Program (Summer and Fall Series)
Target Markets: Santa Fe, NM
Flight Date: 7/27/16 - 9/25/16
Impressions: Event Publication





TOURISM SANTA FE PUBLIC RELATIONS UPDATE
 
July is what it’s all about: Travel + Leisure ranked Santa Fe #4 in the “The Best Cities In The U.S.” Sunset Magazine declared Santa Fe the “Best Shopping Destination,” we produced three million dollars in earned media in all sorts of key outlets in the U.S. and abroad from the Independent to the Dallas Morning News, USA Today, Los Angeles Times, Huffington Post, Redbook, Fox News, and more. Our earned media total for the year is outpacing last year by thirty percent.

In July we also produced an excellent City Hall Live show that included a dynamite interview with Ray Sandoval of Zozobra. We have other video clips including several on the Margarita Trail for anyone who might like to use them on social media or other promotions. Content is king.

In USA Today Readers’ Choice Awards, Cumbres & Toltec Railroad won #1 Best Train Ride and Inn & Spa At Loretto took #4 Best Hotel Spa. Currently we need to rally strong for the El Rey Inn as Best Hotel Under $150. A win is key to Santa Fe branding as a destination for everyone. A win for one is a win for all. Let’s go.

Here are just some of the media hits from the month’s bounty. Please push your favorites of these out on your communications channels. Studies reveal that media coverage and awards speak volumes more than advertising to today’s consumer.

This continues to be a very busy summer and we have a very busy autumn yet to come. Still, that extra elbow grease now, some extra Say Yes To Press and we can reach higher heights in coverage and then heads in beds later this year, in the winter and beyond.

Let’s go.


News to Use, Utilize Our Press Releases


Check in with the Current Releases section of the santafe.org website for press releases that you can use, redistribute or reference.


PUBLIC RELATIONS PERFORMANCE METRICS
 
July 2016
  • Pitches: 108 (260% increase M/M)
  • Press Releases: 5 (no change M/M)
  • Media Visits: 3 (40% decrease M/M)
  • Media Contacts: 143 (0.7% increase M/M)
  • Earned Media: $2,965,343 (12% decrease M/M)



RECENT ACCOLADES
 
Santa Fe ranked #4 in the 2016 Travel + Leisure “Best Cities in the U.S.” readers’ survey.

Sunset Magazine recognized Santa Fe as the “Best Shopping Destination” in the outlet’s 2016 Travel Awards.

USA Today 10Best named New Mexico’s Cumbres and Toltec Scenic Railroad as the number 1 “American Train Ride.”


VISITING PRESS
 
Freelance writer Sheryl Nance-Nash visited Santa Fe on assignment for Upscale Magazine to cover the International Folk Art Market from July 9-13.

Karen Kenyon of Creators.com visited Santa Fe from July 15-17.

Laurel Miller of the Huffington Post visited Santa Fe from July 24-26.


SANTA FE IN THE NEWS
 
Print, Online, & Broadcast


Here is a selection of July coverage. To see more, please visit the Hot News page at the santafe.org Media Center.


NEWSPAPER

U.K. publication The Independent included Santa Fe in an article on the life and inspirations of Georgia O’Keeffe entitled “Explore Georgia O’Keeffe’s world - from New Mexico to New York.”

U.K. publication The Sunday Telegraph included Santa Fe in an article about the life and inspirations of Georgia O’Keeffe entitled “Journey into the Painted Desert.”

As a result of freelance journalist Ellise Pierce visiting the destination, The Fort Worth Star-Telegram published two dedicated articles about the Santa Fe Opera and what’s new in the destination.

As a result of La Fonda on the Plaza hosting a group press trip, the Dallas Morning News provided coverage of the Santa Fe Margarita Trail in an article entitled “When it comes to margaritas, Santa Fe really gets it.”

As a result of TOURISM Santa Fe hosting writer Jay Jones, The Los Angeles Times provided dedicated coverage of Meow Wolf in an article entitled “Is Meow Wolf an Art complex? Maybe, but it’s more like an immersive Twilight Zone in Santa Fe.”

USA Today included the Flamenco exhibit at the Museum of International Folk Art in a round-up article entitled “12 must-see museum exhibits in the U.S. this summer.”


WEBSITES

Lifestyle website Gayot revamped its Santa Fe City Guide as a result of TOURISM Santa Fe’s efforts.

As a result of hosting writer James Hills, Type-A Parent provided dedicated coverage of Santa Fe in an article entitled “Ten Things for Guys (and Gals) In Santa Fe.”

As a result of TOURISM Santa Fe hosting writer Berit Baugher, Fathom included Santa Fe in a round-up article entitled “Make Room at the Farm-to-Table - 12 Foodie Cities in the U.S.

As a result of TOURISM Santa Fe hosting writer Christine Wei, ShermansTravel provided dedicated coverage of Santa Fe’s summer art markets in an article entitled “On the Ground - Santa Fe’s 10 (Yes, 10) Summer Art Markets & Festivals.”

The Travel Channel included Santa Fe in an article about New Mexico attractions entitled “New Mexico - From Pueblos to Bat Dwellings.”

FoxNews.com included Santa Fe in a round-up article entitled “8 Vacation hot spots for serious treasure hunters.”

Santa Fe Hometown News provided coverage of local residents Joe & Audrey Gonzales – the first couple to complete the new Santa Fe Margarita Trail.

Santa Fe Hometown News provided coverage of the 2016 Sunset Travel Awards, in which Santa Fe was awarded the “Best Shopping Destination.”


MAGAZINES

Destinations Magazine included Santa Fe in an article entitled “Silence of the Trams.”

Connect Faith Magazine included Santa Fe in the Spring issue in an article entitled “Memory Lane.”

Local Flavor Magazine provided dedicated coverage of the Santa Fe Margarita Trail in an article entitled “Straight—well, mixed—off the Margarita Trail.”

Dorado Magazine provided dedicated coverage of the Santa Fe Margarita Trail in an article entitled “Weekend Plans - Exploring the Santa Fe Margarita Trail.”

So Scottsdale Magazine produced a feature article entitled “Sojourn in Santa Fe.”

Sunset Magazine recognized Santa Fe in the following categories in the outlet’s 2016 Travel Awards:

Smart Meetings included Santa Fe in an article entitled “Albuquerque & Santa Fe Feature Colorful, Enchanting Hotels & Resorts.”

As a result of TOURISM Santa Fe hosting writer Erika Finch and photographer Deb Weinkauff, Sedona Monthly provided dedicated coverage of the Santa Fe Indian Market in an article entitled “Modern Love” in the July/August 2016 issue.

Hotel Management magazine provided dedicated coverage of Santa Fe in an article entitled “Santa Fe hotels share restaurant hirings, renovations.”

As a result of TOURISM Santa Fe hosting writer Kirsten Dobroth, Elevation Outdoors produced a feature article entitled “Visit New Mexico - The Guide to Enchantment.”

AAA Go Magazine provided dedicated coverage of Santa Fe’s attractions.

What’s Up magazine provided dedicated coverage of Meow Wolf in an article entitled “Meow Wolf (Santa Fe).”

Redbook magazine included Santa Fe included Santa Fe in an article entitled “Totally terrific road trips.”

Travel + Leisure ranked Santa Fe #4 in the “The Best Cities in the U.S.” survey.
Coverage was syndicated to the following outlets:
  • Fox28Media.com
  • NewOrleansCityBusiness.com
  • SavannahNow.com
  • WLOS.com
  • WTOC.com
  • CCRA.com
  • WJBF.com
  • You May Be Wandering
  • WSPA.com
  • Mix 105.1 CBS Local
  • Nashville Music City
  • Nashville Business Journal
  • New Orleans Business Journal
  • 973 The Dawg
  • San Antonio Express-News
  • The Tennessean
  • TravelPulse
  • Times Picayune
  • Time Out
  • Williamson Source
  • Santa Fe New Mexican
  • City-Data
  • WJEZ.com



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