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Visiting Santa Fe

2016 October, TOURISM Santa Fe Announces Application Period for 2017 OTAB Grants is Open

October 6, 2016: TOURISM Santa Fe announces the opening of the application period for Occupancy Tax Advisory Board (OTAB) grants for use in 2017.

TOURISM Santa Fe is now accepting 2017 applications through November 18, 2016 at 5:00 p.m. Reviews of all grant applications will be conducted in early December and funds will be available on a reimbursement basis any time after January 1, 2017.

The purpose of the OTAB funding program is to support marketing efforts of third party, non-profit organizations that will increase tourism through new, multi-year events or the expansion of existing multi-year events.

OTAB has adopted the following guidelines for this process:

• The proposed event ideally shall take place in the off-season or shoulder seasons of Santa Fe’s tourism calendar—off-season being January through April and shoulder seasons being May through June and mid-October through mid-December. Evaluation also takes into consideration days of the week, other events on the calendar, and size of event.

• Funding and planning of the events shall be public/private partnerships that seek to attract tourists younger than 56 that are on message with Santa Fe’s overall marketing “Santa Fe: The City Different” efforts, as demonstrated by TOURISM Santa Fe

• The events shall exhibit potential to build national excitement, recognition of happenings and brand assets that support creative and cultural tourism in Santa Fe, including but not limited to culture, art, history, food, natural beauty and outdoor activities. Ideally the event that is being proposed should be six to 12 months out to insure significant planning time.

• OTAB funds should not be used to supplement fundraising efforts or goals.

Organizations can request funding for up to three years, with the maximum award for the first year $30,000, the second year $15,000 with matching of at least $15,000 for marketing, and the third year $7,500 with other funding of at least $22,500 for marketing. Funding for years two and three is not guaranteed and the organization must reapply each year.

Grant applications are available on line at

For further information on the grant program, please contact Phyllis Ortiz at TOURISM Santa Fe: or 505.955.6214


Media Contacts:
John Feins
Tel: 505 955 6221

Carlyn Topkin / Matt Sessions
Lou Hammond & Associates
Tel: 212 891 0214 | 212 891 0228
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