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Visiting Santa Fe

2014, May New Santa Fe CVB Executive Director

May 5, 2014: Randy Randall, longtime professional in the tourism industry took over as the Executive Director of the Santa Fe Convention and Visitor’s Bureau on Monday, April 21, 2014. The Executive Director of the Santa Fe Convention and Visitor’s Bureau overseas the sales and marketing of Santa Fe, operation of the Santa Fe Community Convention Center and the Arts Commission.

“This is a great opportunity and I’m honored to be able to take the knowledge I’ve gained over the years in tourism and use it for the benefit of this community,” said Randy Randall.

Mr. Randall is one of the most experienced hospitality managers in New Mexico. He spent 10 years as General Manager of the Eldorado Hotel in Santa Fe from 1994 through 2004. Prior to that he served as Senior Vice President of Operations at Richfield Hospitality Management based in Denver, Colorado where he supervised a portfolio of 10 resort and upscale properties including both the Eldorado and Hotel Santa Fe. Before joining Richfield, Randy served as Director of Operations for Wintergreen Resort in Wintergreen, Virginia. He also spent six years with the Sea Pines Resort Company as Director of Operations for Palmas Del Mar Resort in Humaco, Puerto Rico, as manager of the Hilton Head Inn and in a variety of other management positions at the Sea Pines Resort in Hilton Head Island, South Carolina

Randy is a 1968 graduate of Cornell University's School of Hotel Administration and has earned the designation of a Certified Hotel Administrator. Within the tourism industry, he has served on the Board of Directors of the American Hotel and Lodging Association, the AHLA Resort Committee (past Chair), the New Mexico Lodging Association (past Chair, chair for Government Affairs and member of the Executive Committee), the New Mexico Restaurant Association, the Tourism Association of New Mexico and the advisory board for the Hospitality and Tourism Department at New Mexico State University (past Chair). Randy also served He served on the Board of Directors and Executive Committee of the NM Association of Commerce and Industry and is a member and past president of the Santa Fe chapter of SKAL International. He was also a member of the New Mexico Amigos, a group of statewide business leaders dedicated to further the economic interests of the state. In 1997, Randy was appointed to the New Mexico Tourism Commission by Governor Johnson to represent the interests of tourism in Northern New Mexico, serving until the end of 2013 with reappointments by both Governor Johnson and Governor Richardson. Most recently he has represented the NM Lodging Association on a task force working with other state tourism organizations to study the feasibility of merging them in to a single statewide hospitality association.

“Randy has deep roots in the business over a 45-year career. He has the confidence of the community, and I know he’ll plug right in with our partners in the industry,” said Brian Snyder, City Manager.

Before retirement, Randy was recognized six times as one of 100 statewide “power brokers” by New Mexico Business Weekly. In 2000 he was honored by the American Hotel and Motel Association as the “Most Valuable Volunteer” for the State of New Mexico and as “Innkeeper of the Year” by the New Mexico Lodging Association. In 2001 he was named “Executive of the Year” by the New Mexico Restaurant Association. In 2008, Randy was inducted into the New Mexico Tourism Hall of Fame.

Randy serves on the Board of Directors of the Santa Fe Fiesta Foundation and Santa Fe Wine & Chile (past president). He has also served on the Board of Directors of the Santa Fe Opera, Santa Fe Community College Foundation, the United Way Business Fund Drive, the New Mexico Children's Foundation (Vice President), and the Santa Fe Chamber of Commerce (Chairman 2002/2003). In 2004 he was a member of the Civic Center Advisory Committee that led a successful feasibility effort to determine the viability of a new Conference/Civic center for Santa Fe. In 2007, Randy was appointed to the Board of Directors of the San Ildefonso Pueblo Enterprise Corporation and served as its Chairperson until 2012. He currently serves as chair of the Santa Fe City Audit Committee.

“Our City Manager has made a great choice in hiring someone who knows Santa Fe, has a proven track record, and can help shine the spotlight on this community as a world class destination,” said Mayor Javier M. Gonzales.


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