2014 July Variety Magazine Features Santa FeJuly 22, 2014: Santa Fe and New Mexico are about to take center stage in Variety magazine’s first installment of a new story series. The feature piece on the state will be titled “Billion Dollar Location: New Mexico.” The influential entertainment magazine’s editor, Steve Gaydos and Marketing Director Brian Sheehan were in town to get the project started. They met with Santa Fe Mayor Javier Gonzales and New Mexico Governor Susana Martinez, toured Santa Fe Studios and the Santa Fe University of Art & Design and met with the New Mexico Film Department.
A reception held at Hotel Santa Fe was filled with film industry representatives, members of Santa Fe’s hospitality industry, TOURISM Santa Fe staff and a variety of business leaders. Mr. Gaydos addressed the group and explained how the idea for the Location cover story came from the magazine’s past features on Billion Dollar Producers, Billion Dollar Composers, Billion Dollar Filmmakers and others.
The New Mexico feature will be the first “Billion Dollar Location,” coming out in Variety’s August 12 edition. The story is expected to be several pages in length and focus on the state’s film incentives, infrastructure and deep well of talent.